Role Description
Berklee is seeking a strategic, creative, and mission-driven Product Marketing Manager to help launch and grow our reimagined alumni portal. This is a unique opportunity to shape how Berklee engages its global alumni community through compelling content, thoughtful messaging, and innovative digital experiences. The ideal candidate thrives in a collaborative, fast-paced environment, balancing hands-on execution with strategic vision to elevate alumni engagement and reflect Berklee’s vibrant community.
Key Responsibilities
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Define and communicate clear product positioning and messaging for the alumni portal.
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Lead go-to-market strategies and execute launch campaigns, including digital and email marketing initiatives.
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Develop content and creative assets including copy, imagery, email, and web content to drive awareness, adoption, and retention.
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Collaborate with Alumni Affairs and Communications & Marketing to create alumni-centered stories, community updates, and campaigns.
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Translate product features into compelling narratives tailored to diverse audiences.
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Manage content calendars aligned with product milestones and alumni engagement efforts.
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Partner with design and engineering teams to align messaging with user experience and in-product communications.
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Analyze performance data to optimize campaigns, content, and digital experiences.
Qualifications
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7+ years of experience in product marketing, lifecycle marketing, brand marketing, or content strategy.
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Experience developing positioning, messaging, and go-to-market strategies for digital products or platforms.
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Strong copywriting and content development skills for diverse audiences.
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Experience with marketing automation tools such as Salesforce Marketing Cloud or Mailchimp and web analytics platforms like Google Analytics.
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Familiarity with CRM platforms, CMS tools, and UX design principles.
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Excellent project management and cross-functional collaboration skills.
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Experience in higher education, nonprofit, or mission-driven organizations is a plus.
Benefits
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Creative, collaborative, and inclusive culture.
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Flexible work arrangements and strong work-life balance.
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Comprehensive benefits and wellness resources.
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Opportunities to help shape the future of arts education for a global community.
Location
Boston, MA or New York, NY preferred; remote candidates will also be considered.
Hiring Range
$125,000 to $145,000; salary dependent on relevant experience and education.
Diversity, Equity, Inclusion & Equal Employment Opportunity at Berklee
We support an inclusive workplace where everyone excels based on personal merit, qualifications, experience, ability, and job performance. Berklee affirms that inequality is detrimental to our faculty, staff, students, and the communities we serve. Our goal is to make lasting change through our actions.
Berklee is committed to providing fair and equitable consideration of all employees and applicants without regard to race, color, religion, ancestry, age, national origin, place of birth, gender, sexual orientation, gender identity or expression, disability, genetic information, or status as a member of the armed forces or veteran of the armed forces, or any other category protected by federal, state, or local law.
As part of this commitment, Berklee will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the Human Resources Team at
hroperations@Berklee.edu
or call 617-747-2375.
*Currently enrolled Berklee students are not permitted to apply for staff or faculty positions.*
Employee Type
Staff
