• Craft differentiated, unified positioning, messaging, RTBs and go-to-market plans for our product solutions, with a prioritized focus on our enterprise audiences and their fans • Develop a comprehensive understanding of product offerings for both clients and fans, a deep understanding of our client base and their core needs, our differentiators v. key competitors, and the biggest opportunities for us to grow • Create programs and content that help our clients and their fans get the most value out of SeatGeek products • Contribute to core sales and marketing assets such as pitch decks, case studies, one-pagers, and more • Maintain strong relationships with XFN partners to both enhance their work and successfully complete your own, including Product, Marketing, Comms, Sales, Client Success, Analytics, and Finance • Leverage competitive and customer insights to drive pricing and packaging for new and existing products

• Execute on product launches end-to-end — positioning, messaging, launch assets, and cross-functional coordination • Build sales enablement materials including pitch content, competitive positioning, and product messaging for the upcoming sales year • Own PMM content for the annual sales kickoff in February • Partner with internal stakeholders to maintain launch momentum and sales readiness

• Own the operational execution of Global Enablement programs, ensuring onboarding, certifications, recurring initiatives, and strategic projects are delivered consistently and on schedule. • Manage and optimize the Enablement technology ecosystem, including learning platforms, knowledge repositories, project management tools, and enablement resources to support a scalable learning environment. • Design, document, and continuously improve enablement workflows, processes, and standard operating procedures (SOPs) that drive operational excellence, consistency, and scalability across the business. • Partner cross-functionally with Sales, Revenue Operations, Product, Product Marketing, and Customer Success to coordinate enablement initiatives, support product launches, and improve organizational readiness. • Own the governance of the Global Enablement knowledge base, ensuring learning content, playbooks, documentation, and resources remain accurate, accessible, and aligned with evolving business priorities. • Develop and maintain enablement reporting and operational dashboards, providing leadership with actionable insights into program adoption, certification completion, operational health, and overall enablement effectiveness. • Identify, recommend, and implement operational improvements that streamline workflows, reduce manual effort, and enhance the experience for learners, managers, and cross-functional stakeholders. • Serve as the operational backbone of the Global Enablement organization, enabling Trainers, Managers, and Leadership to execute high-impact enablement programs through strong systems, processes, documentation, and operational support.

• Define and lead the product vision, roadmap, and lifecycle management for labeling solutions. • Drive innovation by identifying market trends, customer needs, and emerging technologies. • Oversee product development processes, ensuring timely delivery, quality, and profitability. • Establish pricing strategies and value propositions aligned with market positioning and margin targets. • Optimize the product portfolio to balance growth, profitability, and operational efficiency. • Develop process and conduct regular portfolio reviews, including product performance, rationalization, and investment prioritization. • Partner with operations and supply chain to align product offerings with manufacturing capabilities and scalability. • Lead new product introduction processes and stage-gate governance. • Develop and execute integrated marketing strategies to drive demand, brand awareness, and customer engagement. • Oversee market segmentation, competitive analysis, and customer insights to inform go-to-market strategies. • Collaborate with sales leadership to enable effective selling tools, messaging, and training. • Build and lead high-performing teams across product management, marketing, and portfolio strategy. • Partner with Sales, Operations, R&D, Finance, and Customer Service to ensure alignment and execution. • Foster a customer-centric and innovation-driven culture. • Own product line P&L, including revenue growth, margin performance, and ROI on product investments. • Develop and track KPIs related to product success, market share, and marketing effectiveness. • Support annual planning, forecasting, and long-term strategic planning. • Identify and improve inefficient processes, create processes where none exist, and establish clear levels of authority and decision-making guidelines.