• Own the operational execution of Global Enablement programs, ensuring onboarding, certifications, recurring initiatives, and strategic projects are delivered consistently and on schedule. • Manage and optimize the Enablement technology ecosystem, including learning platforms, knowledge repositories, project management tools, and enablement resources to support a scalable learning environment. • Design, document, and continuously improve enablement workflows, processes, and standard operating procedures (SOPs) that drive operational excellence, consistency, and scalability across the business. • Partner cross-functionally with Sales, Revenue Operations, Product, Product Marketing, and Customer Success to coordinate enablement initiatives, support product launches, and improve organizational readiness. • Own the governance of the Global Enablement knowledge base, ensuring learning content, playbooks, documentation, and resources remain accurate, accessible, and aligned with evolving business priorities. • Develop and maintain enablement reporting and operational dashboards, providing leadership with actionable insights into program adoption, certification completion, operational health, and overall enablement effectiveness. • Identify, recommend, and implement operational improvements that streamline workflows, reduce manual effort, and enhance the experience for learners, managers, and cross-functional stakeholders. • Serve as the operational backbone of the Global Enablement organization, enabling Trainers, Managers, and Leadership to execute high-impact enablement programs through strong systems, processes, documentation, and operational support.

• Define and lead the product vision, roadmap, and lifecycle management for labeling solutions. • Drive innovation by identifying market trends, customer needs, and emerging technologies. • Oversee product development processes, ensuring timely delivery, quality, and profitability. • Establish pricing strategies and value propositions aligned with market positioning and margin targets. • Optimize the product portfolio to balance growth, profitability, and operational efficiency. • Develop process and conduct regular portfolio reviews, including product performance, rationalization, and investment prioritization. • Partner with operations and supply chain to align product offerings with manufacturing capabilities and scalability. • Lead new product introduction processes and stage-gate governance. • Develop and execute integrated marketing strategies to drive demand, brand awareness, and customer engagement. • Oversee market segmentation, competitive analysis, and customer insights to inform go-to-market strategies. • Collaborate with sales leadership to enable effective selling tools, messaging, and training. • Build and lead high-performing teams across product management, marketing, and portfolio strategy. • Partner with Sales, Operations, R&D, Finance, and Customer Service to ensure alignment and execution. • Foster a customer-centric and innovation-driven culture. • Own product line P&L, including revenue growth, margin performance, and ROI on product investments. • Develop and track KPIs related to product success, market share, and marketing effectiveness. • Support annual planning, forecasting, and long-term strategic planning. • Identify and improve inefficient processes, create processes where none exist, and establish clear levels of authority and decision-making guidelines.

• Execute elements of GTM launches — merchandising units, single-SKU launches, lifecycle moments, and campaigns — to a high quality bar, with regular feedback and guidance on sequencing and prioritization. • Own a single launch, campaign, or tactic end to end, with well-defined objectives and one GTM surface in focus at a time. • Measure and analyze the performance of your launches and tactics — pulling the data, reading the results, and turning them into clear takeaways that inform the next iteration. • Conduct competitive and category research, and surface clear, actionable learnings to your manager and cross-functional stakeholders. • Create and produce GTM assets — from briefs and messaging to merchandising and campaign content — partnering with creative and cross-functional teams to bring launches to life. • Partner with cross-functional teams (Product, Growth, Lifecycle/CRM, Ops) to deliver on commitments, communicating blockers and risks proactively and early. • Use AI tooling to speed up your own execution — drafting, research, and first-pass analysis — and build fluency in where automation fits the workflow. • Contribute to team culture, actively seek and act on feedback, and support the onboarding of newer teammates.

• own the strategic positioning, messaging, and enablement • act as a subject-matter expert on messaging, market position, and competition • develop GTM assets, case studies, and battlecards • manage a company-wide launch process • stay ahead of market trends, customer needs, and competitor moves • build a compelling narrative around our products and value • collaborate with other teams to align GTM strategy