Impel

Role Description The old playbook for automotive retail is broken. At Impel, we’re fixing it by delivering the industry’s most advanced and complete AI Operating System (AIOS)—a foundational activation layer that unifies fragmented data and disjointed tech stacks into a seamless customer journey that maximizes customer lifetime value, OEM and dealer business performance, and reinvents the automotive customer experience. As our Senior Manager / Director of Product Marketing, you will help shape and drive the go-to-market strategy, positioning, and narrative for our product portfolio. Reporting to the VP of Marketing, you'll set the product marketing vision across our suite of AI products and serve as a senior, cross-functional partner, shaping how the market, our customers, and our own teams understand and articulate the value of each product and how they work together. You will be the connective tissue between Product, Product Readiness, and the Go-To-Market (GTM) commercial functions, translating complex, fast-evolving products into clear, differentiated stories that drive adoption and revenue growth. - Shape the product portfolio narrative. - Set go-to-market strategy. - Influence the roadmap. - Drive positioning, messaging, and differentiation. - Shape pricing and packaging. - Turn data into proof. - Drive enablement at scale. - Build the assets that win. - Partner with Brand, Content, and Demand Gen. - Close the feedback loop. - Tie messaging to retention. - Build the function. - Scale with AI. Qualifications - Bachelor's degree in business administration, marketing, communications, or other relevant field. - Experience in SaaS and/or AI is required. Experience in automotive is desired, but not required. - 10+ years in B2B Tech Product Marketing, including experience leading product and portfolio-level GTM in a high-growth AI or SaaS environment. Prior experience leading or mentoring others is strongly preferred. - Demonstrated ability to operate as both a strategic leader and a hands-on individual contributor, setting vision while personally producing the work. - A proven track record of owning product portfolios and product launches that drove measurable adoption, revenue, and market impact. - Demonstrated fluency with AI tools and a track record of applying them to drive automation, efficiency, and productivity across marketing workflows. - Outstanding verbal and written communication skills. - Outstanding project management skills and proficiency in project management software such as Monday. - Strong general knowledge of digital marketing disciplines - demand generation, content, search, creative. - Mastery in using Google Suite and PPT to create compelling content and presentations. - Strong general knowledge of enterprise CRMs (Salesforce highly desired) and other core Systems of Record such as Gong, Pardot, Confluence, Notion, etc. - Knowledge of industry trends with a curiosity/passion to learn other marketing technology platforms through research. Requirements - Strategic Leadership: You see how the product portfolio fits together and can set a clear product marketing vision—while retaining the discipline to execute the granular details of a launch plan yourself when it counts. - Collaborative DNA: You are a "leader without a title" (and increasingly, with one) who can influence product decisions, Sales strategy, and Creative direction with equal ease, earning trust across every level of the organization. - Player-Coach Mentality: You're as comfortable building the deck as you are setting the strategy. You lead from the front and aren't afraid to get in the trenches to produce the work. - Training Prowess: You are an engaging presenter and coach with experience taking technical concepts and making them "stick" for a diverse group of stakeholders. - Urgency & Grit: You are persistent and relentless in the pursuit of excellence and the completion and measurement of every initiative.

Role Description The Product Owner supports translating business needs into functional software solutions. This individual works closely with Product Management and Engineering to help define and deliver product features that are valuable, usable, and feasible. The Associate Product Owner assists in understanding customer requirements and breaking them into actionable tasks while following a structured process within two-week iterations. This role helps maintain a healthy backlog and ensures the delivery of high-quality features aligned with business priorities. - Backlog Management: Own, define, and prioritize the product backlog, ensuring it is transparent, visible, and clearly articulated to the development team. - User Story Creation: Write clear, concise, and detailed user stories with acceptance criteria to guide the development process. - Sprint Planning and Execution: Actively participate in all Scrum events, including sprint planning, daily stand-ups, sprint reviews, and retrospectives, to ensure the team is focused on delivering the highest value. - Stakeholder Communication: Serve as the primary liaison between the development team and internal and external stakeholders, providing updates on progress, managing expectations, and gathering feedback. - Requirement Clarification: Be available to the development team to answer questions, clarify requirements, and make quick decisions to remove roadblocks. - Acceptance of Work: Review and accept completed work from the development team to ensure it meets the defined user story and acceptance criteria. - Feature Prioritization: Constantly evaluate and re-prioritize the product backlog based on business value, technical dependencies, and market feedback. Qualifications - Strong foundation in product ownership and telephony technology, typically gained through 4–5 years of experience in a B2B SaaS environment. - Experience in the automotive space is a plus, but not required. - Ability to work within Agile (Scrum) frameworks. - Experience managing and prioritizing product backlogs. - Ability to translate business needs into clear, well-written user stories. - Thoughtful, analytical approach to problem-solving with a keen eye for detail and quality. - Proactive, entrepreneurial self-starter who enjoys collaborating across teams and balancing multiple priorities. - Familiarity with tools like Jira, Azure DevOps, or Asana is helpful.

Role Description The Inside Performance Manager serves as the primary point of contact for smaller, supporting customer engagement and retention through responsive service and insights. In this role, you will address inquiries and provide AI-driven solutions helping clients understand and utilize Impel’s AI technologies. This role requires effective communication, adaptability, and a customer-centric approach, along with a solid understanding of AI applications in the automotive industry. - Serve as the primary point of contact for a portfolio of accounts as assigned, addressing inquiries with accuracy and urgency. - Proactively monitor account performance, identifying trends and growth opportunities. - Support Customer Success (Performance Management team) initiatives by addressing concerns, identifying opportunities for AI-driven efficiency, and aligning solutions with client goals. - Expertise in AI-driven efficiency and effectiveness solutions for automotive dealers, OEMs, and marketplaces. - Ability to explain complex AI concepts and their benefits to clients in clear, accessible language. - Collaborate across departments and partner with individuals of varying expertise, including AI specialists and data scientists, to drive successful outcomes. - Establish clear, achievable goals, with a strong determination and commitment to delivering results while being accountable for outcomes. - Exceptional time management skills with the ability to handle multiple AI-driven projects simultaneously. - Capable of thriving in a fast-paced environment, efficiently solving problems with quick, creative solutions through the use of AI technologies. - Positive, customer-first attitude with a focus on AI-enabled solutions. - Ability to learn quickly and adapt to rapidly evolving AI technologies. - Maintains a positive, customer-first attitude with a focus on solutions. - Obtains strong communication and organizational skills, with an ability to explain AI concepts to diverse audiences. - Basic knowledge of AI applications in customer lifecycle management and the automotive industry. - Maintains confidentiality of work-related issues, records, and company information. - Demonstrates a commitment to Diversity, Equity, and inclusion by treating everyone with respect and dignity, ensuring all voices are heard, and advocating change. Qualifications - Bachelor’s degree or equivalent experience in a related field (preferred). - 1-2 years in an account management or call center support role is preferred. - Proficiency in Google Suite and Microsoft Office Suite. - Experience in customer service or account support, ideally within a tech or automotive setting. - 10% travel.

Role Description The Enterprise Account Manager position is an outside sales role primarily focused on direct selling, with some partner sales opportunities. The EAM will manage all aspects of the sales process, with a primary focus on net new business, prospecting, and closing opportunities. The successful candidate will achieve sales goals and generate overall on-target earnings from commissions. To be successful in this role, the candidate will possess the ability to quickly acquire the following job requirements: - Partnering with automotive dealers, brands, or groups in a territory to introduce the products and programs to key decision-makers. - In-depth knowledge of all company products and programs. - Ability to manage a pipeline with multiple accounts and partners. - Proven success in prospecting, building a pipeline, and moving opportunities through the sales cycle. - Ability to present first-hand knowledge of competition, competitive issues, and products. - Attending and participating in sales meetings and trade shows. - Accurately and consistently track all communications and details in Salesforce. - Ability to aggressively drive partners to maximize sales through best practices, support, and training. Qualifications - BA/BS degree or equivalent combination of education and work experience. - Demonstrated success in outside sales experience or in a Sales Manager role. - Strong knowledge of the automotive industry. - Sales experience in technology (SaaS) preferred. - Proficient in Salesforce, Microsoft Office, and Google Platforms. - The ideal candidate is an extremely motivated, self-starter eager to always learn and improve. - Must be able to work effectively in a team environment. - Must maintain the highest level of professionalism and integrity as a representative of the Impel brand. - Solid experience in opportunity qualification, pre-visit planning, call control, account development, and time and territory management. - Success in qualifying opportunities involving multiple key decision-makers. - Frequent overnight travel is required, often up to several hours of driving per day. - Self-motivated, with high energy and an engaging level of enthusiasm.

Role Description As a Performance Manager, you will serve as the primary contact for existing customers, focusing on the application of AI technologies within the automotive industry. Your role will involve: - Managing client relationships, retention strategies, and growth initiatives across your portfolio. - Showcasing expertise in conversational AI and AI marketing automation to drive industry-specific efficiency solutions. - Building strong relationships with accounts by delivering performance metrics and insights. - Positioning Impel’s AI-powered products as industry leaders. - Gaining a deep understanding of customer business needs and aligning them with Impel’s advanced AI solutions. To thrive in this role, you should be: - Highly organized and a strategic thinker. - An effective communicator with strong knowledge of AI applications in the automotive industry. Qualifications - 3-5 years of work experience in Account Management, with a strong focus on AI technologies in the automotive industry. - Expertise in conversational AI and its applications in customer lifecycle management preferred. - Proven experience with AI-driven efficiency and effectiveness solutions in the automotive sector. - Exceptional time management skills with the ability to handle multiple AI-driven projects simultaneously. - A Bachelor's degree in a related field (e.g., Computer Science, AI, or Business with a focus on technology) is strongly preferred or 3-5 years of relevant work experience in AI-driven performance manager roles. - Certifications or advanced training in AI and machine learning technologies are a plus. - Google Analytics experience preferred. - Bilingual a plus. Requirements - Strong business acumen with a focus on AI applications in the automotive industry. - Mastery of conversational AI technologies and their implementation in customer lifecycle management. - Expertise in AI-driven efficiency and effectiveness solutions for automotive dealers, OEMs, and marketplaces. - A strategic thinker adept at leveraging data and insights to strengthen relationships, identify challenges, and implement AI-powered solutions to drive growth. - Ability to explain complex AI concepts and their benefits to clients in clear, accessible language. - Self-driven and adaptable, comfortable working remotely, on the road, or in the field to meet business needs. - Ability to work across departments and partner with individuals of varying expertise, including AI specialists and data scientists, to drive successful outcomes. - Excellent organizational, interpersonal, and communication (written and verbal) skills. - Demonstrated ability to establish clear, achievable goals, with a strong determination and commitment to delivering results while being accountable for outcomes. - Exceptional time management skills with the ability to handle multiple AI-driven projects simultaneously. - Capable of thriving in a fast-paced environment, efficiently solving problems with quick, creative solutions through the use of AI technologies. - Proficient in Google Suite, Microsoft Office Suite and familiar with AI and machine learning platforms. - Comfortable working in a fast-paced and dynamic environment driven by AI innovation. - Positive, customer-first attitude with a focus on AI-enabled solutions. - Ability to learn quickly and adapt to rapidly evolving AI technologies. - Maintains confidentiality of work-related issues, records, and company information. - Demonstrates a commitment to Diversity, Equity, and inclusion by treating everyone with respect and dignity, ensuring all voices are heard, and advocating change. Benefits - Travel: up to 40%. - Up to 70% travel for the ideal candidate.

Role Description The Regional Performance Manager (RPM) is an account management position responsible for providing ongoing support to a defined group of Major Accounts throughout a region. Primary responsibilities include: - Ensuring customer satisfaction and understanding of the Impel value proposition. - Driving revenue growth within their current book of business. - Maintaining revenue retention of dealer clients. - Growing assigned revenue streams from dealer clients. - Managing store-level client communications and training activities. - Coordinating with the National Performance Management Team to meet corporate goals. - Ensuring effective client utilization of Impel products and services. - Achieving retention and growth of revenue through programmatic actions. - Monitoring assigned Dealer platform results and establishing corrective actions. - Consistently achieving agreed-upon activity levels. - Leveraging SalesForce CRM for process management and revenue tracking. - Assisting with the development of customer stories and case studies. - Continuously advancing knowledge of Impel solutions. - Representing the current functions of the Impel Platform. - Demonstrating the values of Impel in everyday interactions. - Performing other duties as required. Qualifications - Bachelor’s degree. - Certification in Google Analytics; or a combination of education and work experience. - Preferred: Knowledge of retail businesses and/or digital marketing. - Consultative sales skills. - Advanced client service skills. - A positive attitude and highly motivated with a passion to win as part of a team. - Proficiency in Google and SalesForce. - Ability to achieve productivity goals, including completion of 40+ activities per day and 2+ meetings daily. - Desire to work with auto dealers and their management team daily. Company Description

Role Description The Client Billing Coordinator serves as the primary point of contact between our finance team and clients, ensuring billing accuracy and timely resolution of account issues. This role is ideal for someone who is personable, organized, and comfortable advocating on behalf of both the client and the company. You will play a key role in managing client billing relationships — including a high-profile account with General Motors — tracking down discrepancies, and keeping internal teams informed when action is needed. - Serve as the day-to-day liaison between clients and internal finance/accounting teams to resolve billing questions, discrepancies, and outstanding balances. - Manage General Motors billing through an API portal, including tracking submissions, identifying errors, and following up to ensure timely processing. - Proactively contact clients with overdue or unresolved accounts and confidently follow up until resolution is reached. - Investigate billing discrepancies and work cross-functionally to correct errors and escalate issues to the appropriate teams. - Process invoices, credit memos, payments (check and credit card), and account updates in Salesforce and Sage. - Reconcile accounts in a timely and accurate manner and flag inconsistencies to management. - Prepare internal reports and statements to help teams monitor billing status and outstanding items. - Support internal and external audits by organizing and providing relevant documentation. - Perform data entry and general administrative tasks related to billing and account management. - Handle all client and company information with strict confidentiality. - Demonstrate a commitment to Diversity, Equity, and Inclusion by treating all clients and colleagues with respect and dignity. Qualifications - 1–2 years of experience in billing, accounts receivable, customer service, or a related field. - Bachelor's degree in Accounting, Business, or a related field preferred but not required. - Experience with Salesforce required; Sage and/or Excel experience a plus. - Strong interpersonal and communication skills — comfortable building relationships and having difficult conversations with clients when needed. - Highly organized with strong attention to detail and the ability to track multiple accounts simultaneously. - Comfortable working with API-based billing portals or similar systems (training provided). - Self-starter who takes initiative and proactively brings issues to the team's attention.

Role Description The Regional Sales Manager (RSM), Small Business position is an outside sales role primarily focused on direct selling, with some opportunities in partner sales. The RSM will manage all aspects of the sales process, with a primary focus on net new business, prospecting, and closing opportunities. The successful candidate will achieve sales goals and generate overall on-target earnings from commissions. - Partnering with automotive dealers, brands, or groups in a territory to introduce the products and programs to key decision-makers. - In-depth knowledge of all company products and programs. - Ability to manage a pipeline with multiple accounts and partners. - Proven success in prospecting, building a pipeline, and moving opportunities through the sales cycle. - Ability to present first-hand knowledge of competition, competitive issues, and products. - Attending and participating in sales meetings and trade shows. - Accurately and consistently track all communications and details in Salesforce. - Ability to aggressively drive partners to maximize sales through best practices, support, and training. Qualifications - Demonstrated success in outside sales experience or in a Sales Manager role. - Strong knowledge of the automotive industry. - Sales experience in technology (SaaS) preferred. - Proficient in Salesforce, Microsoft Office, and Google Platforms. - The ideal candidate is an extremely motivated self-starter eager to always learn and improve. - Must be able to work effectively in a team environment. - Must maintain the highest level of professionalism and integrity as a representative of the Impel brand. - Solid experience in opportunity qualification, pre-visit planning, call control, account development, and time and territory management. - Success in qualifying opportunities involving multiple key decision-makers. - Frequent overnight travel is required, often up to several hours of driving per day. - Self-motivated, with high energy and an engaging level of enthusiasm. - BA/BS degree or equivalent combination of education and work experience.

Role Description As a Sr Software Engineer, you will design and deliver scalable front- and back-end software solutions across the full development lifecycle — from architecture and conception through deployment and beyond. You will be a senior contributor on a highly skilled engineering team led by a Lead Engineer or VP of Engineering, collaborating to build software trusted by thousands of customers and millions of consumers worldwide. This role requires both technical depth and a strong engineering mindset. You will actively shape architecture decisions, champion software engineering best practices, and mentor junior engineers to elevate the team. Responsibilities - Develop robust, maintainable, and scalable software across front- and back-end systems using C# and TypeScript/JavaScript. - Contribute to all phases of the software development lifecycle (SDLC), including requirements, design, implementation, testing, and deployment. - Architect and deploy cloud-native solutions on AWS, leveraging services such as Lambda, ECS, RDS, S3, API Gateway, and CloudWatch. - Apply and promote engineering best practices including code reviews, test-driven development (TDD), CI/CD pipelines, and clean architecture principles. - Leverage AI-assisted coding tools (e.g., Claude Code, GitHub Copilot) to accelerate development velocity and improve code quality. - Participate in technical design discussions and architecture reviews, contributing informed, experience-backed perspectives. - Mentor junior engineers through pair programming, code reviews, and knowledge sharing. - Collaborate cross-functionally with product, design, and QA teams to deliver high-quality software on time. - Maintain confidentiality of work-related issues, records, and company information. - Demonstrate a commitment to Diversity, Equity, and inclusion by treating everyone with respect and dignity, ensuring all voices are heard, and advocating change. Qualifications - 7+ years of professional software engineering experience. - Strong proficiency in C# (.NET / .NET Core) and TypeScript/JavaScript (Node.js, Angular, React, or similar frameworks). - Proficiency with command-line interfaces (Windows/Linux/macOS). - Extensive experience with AWS serverless technologies (e.g., Lambda, API Gateway, EC2, SQS), including cloud-native design. - Proven experience building and evolving APIs at scale. - Demonstrated knowledge of software engineering best practices: SOLID principles, design patterns, testing strategies, and DevOps workflows. - Experience with AI coding assistants and a mindset toward integrating AI tooling into modern development workflows. - Proven ability to contribute to architecture decisions and lead technical discussions. - Track record of mentoring engineers and fostering a culture of quality and continuous improvement. - Strong communication and collaboration skills. - Strong analytical, organizational, and detail-oriented mindset.

Role Description Are you passionate about empowering people and building high-performing teams from day one? Impel is looking for an Enablement Manager to design and deliver world-class onboarding and training programs for our Dealer Performance Management team. You'll be the driving force behind getting new hires — Performance Managers, Performance Engineers, and Customer Success Support Agents — up to speed quickly and setting them up for long-term success. This is a highly collaborative, high-impact role at the intersection of training, operations, and technology. You'll work closely with team leaders, Field Trainers, and cross-functional partners in marketing, product, and operations to build a culture of continuous learning and excellence. What You'll Do - Onboarding & Ramp-Up: - Design and execute comprehensive onboarding programs that introduce Impel values, tools, and best practices to new hires. - Ensure every team member is set up for success from day one and develops a lasting "day-one mentality" as they ramp to full productivity. - Oversee system setup, user administration, software configuration, dashboards, integrations, health scores, and reporting for new employees. - Training Delivery: - Train new hires on key platforms including Salesforce, Tableau, Confluence, ADP, and Slack — ensuring they can extract meaningful insights and apply them in their day-to-day work. - Lead virtual product training for dealerships via webinars and one-on-one coaching sessions, as well as business reviews using customer-centric best practices. - Introduce the Challenger mindset — guiding team members on how to develop data-driven recommendations and present insights to stakeholders in compelling, actionable ways. - Collaboration & Continuous Improvement: - Partner closely with Dealer Performance Team leaders, Field Trainers, and cross-functional teams to keep training programs aligned with business goals. - Demonstrate how to leverage reports and data to identify risks, predict churn, and surface opportunities for customer retention and growth. Qualifications - Bachelor's degree in Operations, Training, Business Administration, or a related field — or equivalent hands-on experience. - 3+ years of experience in automotive training, enablement, or a related field. - Outstanding presentation, communication, and interpersonal skills — you know how to engage and energize a room (or a Zoom call). - Proven ability to build and deliver engaging online training programs and e-learning content. - Highly organized self-starter who thrives both independently and as part of a collaborative team. - Experience with Learning Management Systems (LMS), Salesforce, or Tableau is a plus. - Knowledge of automotive dealership operations and software solutions is a significant advantage. - Willingness to travel up to 10% as needed.