Helping IT professionals efficiently manage their databases.
Senior Product Marketing Manager – APILayer
Location
United States
Posted
2 days ago
Salary
0
Seniority
Senior
Job Description
Senior Product Marketing Manager – APILayer
IDERA Software
• Own positioning and messaging for our API products, grounded in a real understanding of the technical capabilities and how developers evaluate them. • Plan and execute product launches and feature announcements, from technical narrative to go-to-market assets. • Write high-quality, developer-facing content: landing pages, launch posts, comparison pages, email sequences, in-product copy, and sales enablement materials. • Partner with product and engineering to develop deep product knowledge. You should be comfortable reading docs, testing the API yourself, and asking sharp technical questions. • Collaborate with the docs/DX team to improve the developer journey: onboarding flows, quickstarts, and the overall experience of evaluating and adopting the API. • Conduct win/loss analysis, customer interviews, and competitive research to sharpen messaging and inform roadmap conversations. • Define and track the metrics that matter for product marketing: activation, adoption, and content performance. • Act as the developer's internal voice and the product's external voice.
Job Requirements
- 5+ years in product marketing, developer marketing, or a closely related role, ideally at a company selling to developers.
- A technical or highly technical background (prior experience as a developer, solutions engineer, technical writer, or similar is strongly preferred. You should be able to read code and hold your own in a technical conversation).
- Exceptional writing skills. You can turn complex technical concepts into clear, compelling, jargon-free content, and you genuinely enjoy the craft of writing.
- A strong sense of UX and content design: you think about how information is structured and consumed, not just what it says.
- Native or near-native English fluency and excellent verbal communication skills.
- A proactive, self-directed attitude. You spot opportunities, propose solutions, and move projects forward without needing detailed direction.
- Comfort working independently with minimal supervision, while staying aligned with team goals and priorities.
- Strong cross-functional collaboration skills, especially with engineering and product teams.
Benefits
- Flexible work arrangements
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