IDERA Software

• Own and drive our growth experimentation roadmap • Identify and test new channels and tactics for reaching developers and technical buyers • Build and optimize signup, onboarding, and activation funnels • Set up tracking, dashboards, and experiment frameworks • Run rapid A/B and multivariate tests

• Own positioning and messaging for our API products, grounded in a real understanding of the technical capabilities and how developers evaluate them. • Plan and execute product launches and feature announcements, from technical narrative to go-to-market assets. • Write high-quality, developer-facing content: landing pages, launch posts, comparison pages, email sequences, in-product copy, and sales enablement materials. • Partner with product and engineering to develop deep product knowledge. You should be comfortable reading docs, testing the API yourself, and asking sharp technical questions. • Collaborate with the docs/DX team to improve the developer journey: onboarding flows, quickstarts, and the overall experience of evaluating and adopting the API. • Conduct win/loss analysis, customer interviews, and competitive research to sharpen messaging and inform roadmap conversations. • Define and track the metrics that matter for product marketing: activation, adoption, and content performance. • Act as the developer's internal voice and the product's external voice.

Role Description Idera seeks an enthusiastic and highly motivated sales professional to join its Inside Sales team. The successful candidate will be committed to helping our customers conquer the considerable challenges of building and deploying high-availability, high-performance database applications and have a documented record of exceeding goals. If you are good at what you do and have the drive to grow and advance with Idera, this is the opportunity for you. We offer lots of opportunity for career advancement. Come be a part of our global team! Responsibilities: - Sell Database business solutions to companies in a defined territory. - Develop and maintain relationships with the key decision-makers for the enterprise to nurture a total understanding of business needs. - Develop new accounts and implement plans for growth in existing accounts. - Work with Pre-Sales technical resources to gain complete understanding of customer needs and customize the appropriate solution. - Recognize customer business problems and drive/influence resources to address these needs; create business proposals around these needs. - Provide customers with a personalized level of customer service that reinforces the importance of customer satisfaction. Qualifications - 1-3 years of relevant sales/business development experience preferably in software sales. - Consistent track record of meeting and exceeding monthly, quarterly, and annual quota targets. - Knowledge of software development tools and the software development process a plus. - Well-organized, disciplined planner and implementer with sound strategic thinking and conceptual abilities/vision. - Exceptional telemarketing skills, including cold calls. - Exceptional skills in the development and execution of sales strategies. - Experience with call management systems; Salesforce experience is preferred. - Successful track record selling total business solutions. - Exceptional executive selling, negotiating, and customer service skills. Requirements - Ability to understand the business and technology needs of an organization. - Goal-oriented, team player; ability to multi-task is a must. - Excellent oral and written communication skills, including proposal preparation. - Functional knowledge of the following Microsoft tools: Word, Excel, and PowerPoint. Company Description Idera, a rapidly-growing, highly-profitable, multinational software company that is owned by premier private equity firms and is growing exponentially through organic and inorganic growth. An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. By submitting your application, you acknowledge that Idera, Inc. will process and retain your resume and related personal information solely for recruitment and hiring purposes. Resumes of unsuccessful candidates will be securely deleted within twelve (12) months of the hiring decision, unless a longer period is required by law or you provide explicit consent for continued retention (e.g., for consideration for future opportunities). In compliance with applicable privacy laws, including the EU General Data Protection Regulation (GDPR), you have the right to request access to, correction of, or deletion of your personal information at any time by contacting [email protected] . Idera, Inc. does not sell candidate data and will ensure that all personal information is processed securely and in accordance with relevant data protection regulations.

• Sell under a specific brand's portfolio of business solutions to companies in a defined territory. • Develop and maintain relationships with the key decision-makers for the enterprise to nurture a total understanding of business needs. • Develop new accounts and implement plans for growth in existing accounts. • Work with Pre-Sales technical resources to gain complete understanding of customer needs and customize the appropriate solution. • Recognize customer business problems and drive/influence resources to address these needs; create business proposals around these needs. • Provide customers with a personalized level of customer service that reinforces the importance of customer satisfaction.

Role Description Idera's Developer Tools portfolio serves hundreds of thousands of developers and tens of thousands of companies worldwide. We are looking for a Director of Product Management to lead the product teams responsible for these four products: - APILayer: a marketplace of scalable REST APIs powering productivity and connectivity workflows. - Filestack: a low-code file upload and content management API. - Froala: a best-in-class WYSIWYG HTML editor for web and mobile applications. - FusionCharts: a leading JavaScript charting and data visualization library trusted by over 800,000 developers across 28,000 companies. This is a people leadership and strategic ownership role: you will manage a team of product managers, shape roadmap priorities across the portfolio, communicate product strategy to senior stakeholders, and ensure each product is clearly differentiated and growing in its market. What You Will Do - Lead and Develop Your Team: - Directly manage the product managers assigned to APILayer, Filestack, Froala, and FusionCharts. - Coach them on craft, prioritization, stakeholder communication, and strategic thinking. - Set clear expectations, create accountability, and help each PM grow into a stronger product leader. - Foster a culture of customer-led decision-making and disciplined roadmap management across the team. - Own Product Strategy Across the Portfolio: - Develop and maintain a coherent product strategy for each of the four products. - Identify and articulate where the products share buyers, adjacent use cases, or opportunities for deeper integration. - Ensure each product's roadmap reflects a clear point of view on market direction. - Engage With Customers and Markets: - Maintain a sharp, current understanding of the developer tools market. - Conduct ongoing customer discovery and competitive analysis. - Be the internal authority on the buyers and end users of these products. - Communicate Product Strategy to Stakeholders: - Clearly communicate product strategy, roadmap priorities, and progress to senior stakeholders. - Make the case for roadmap investments with data and strategic clarity. - Keep engineering, sales, marketing, and customer success aligned and informed. - Partner With GTM and Engineering: - Work with go-to-market teams on positioning, messaging, and product launch readiness. - Partner with engineering leadership on sequencing, capacity, and delivery. - Support key sales cycles, analyst briefings, or partnership conversations. Qualifications - Meaningful product management experience in developer tools, API products, or developer-facing B2B SaaS. - Prior experience managing product managers, with demonstrated ability to develop PM talent. - Familiarity with the embedded software or developer components space is a strong plus. Requirements - Comfortable discussing REST APIs, SDKs, webhooks, authentication, and integration patterns. - Able to engage credibly with architects and technical evaluators. - Can synthesize customer discovery, market trends, and competitive signals into a clear product point of view. - Strong written and verbal communication skills. - Natural collaborator who builds trust across functions. - Steady under ambiguity; able to make sound prioritization calls. - Direct and constructive; willing to push back on low-value requests. Highly Valued (Not Required) - Experience with product-led growth (PLG) motions, self-serve acquisition, or developer community engagement. - Familiarity with JavaScript ecosystems, content APIs, file processing infrastructure, or data visualization libraries. - Experience working in a multi-brand or portfolio company. - Background in or exposure to pricing and packaging for API-based or usage-based products. - Track record of working effectively with distributed, international teams. Location Remote, with a strong preference for candidates based in the United States, Latin America, or Western Europe who can maintain regular overlap with US Central Time business hours. Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

• Full ownership of business performance, including: • Revenue growth • Gross margin and contribution margin • Services utilization and profitability • Forecast accuracy and predictability • Build and operate the business using data, metrics, and financial models • Regularly analyze performance drivers and take corrective action based on: • Unit economics • Funnel efficiency • Services attach, margin, and capacity utilization • Identify and execute against the highest-impact financial and operational levers to improve growth and profitability • Own and execute the GTM strategy across direct and partner-assisted sales motions • Lead revenue planning, quota setting, and capacity modeling • Establish strong operating rigor around: • Pipeline coverage, quality, and velocity • Conversion rates and sales productivity • Forecast inspection and variance management • Hire, develop, and hold accountable high-performing sales leaders and frontline managers • Partner with product and marketing to translate market and services signal into: • Roadmap prioritization • Enterprise-ready messaging and packaging • Build executive-level relationships with strategic customers and partners • Act as the primary business advocate within Idera leadership, clearly articulating performance, risks, and opportunities through data.

• Directly manage the product managers assigned to APILayer, Filestack, Froala, and FusionCharts • Develop and maintain a coherent product strategy for each of the four products • Conduct ongoing customer discovery and competitive analysis • Clearly communicate product strategy, roadmap priorities, and progress to senior stakeholders • Work with go-to-market teams on positioning, messaging, and product launch readiness • Partner with engineering leadership on sequencing, capacity, and delivery

• Create and execute the Americas Sales strategy working with the Sales Manager • Attend weekly sales meetings to review pipeline and sales forecasts • Achieve quarterly and full year revenue goals for the assigned territory • Work with Product Management to ensure the “voice-of-the-customer” is heard in product development and delivery • Act as the thought leader for the US market by developing and communicating insights so that BitTitan is better positioned to serve the region • Provide support, insights, and account management to BitTitan customers • Serve as the BitTitan point person in understanding their assigned accounts’ strategies to match BitTitan product solutions to identified opportunities • Identify new revenue opportunities in new accounts and expand existing relationships in managed accounts to maximize sales performance • Understand and identify opportunities for customers and be conversant in all product offerings of the company • Demonstrate strong sales, technical, and communication skills with an emphasis on consultative solutions selling • Collaborate effectively with other marketing, product, and salespeople in identifying, developing, and closing sales • Think and act independently within a fast-paced, startup-mentality driven environment especially when a relationship issue exists • Escalate account problems appropriately to management by clearly defining the situation and proposed solutions

• Drive Technical Wins in Sales Cycles • Improve Activation & Time-to-Value • Own Proof of Concepts (POCs) • Bridge Sales, Product, and Engineering • Build Scalable Technical Assets

• Be the internal authority on the ISV embedded analytics buyer – deeply understand how ISVs evaluate, purchase, embed, brand, and monetize analytics within their SaaS products. • Conduct ongoing customer discovery through interviews, customer calls, advisory boards, and win/loss analysis to maintain a sharp understanding of customer needs, buying criteria, and unmet problems. • Monitor the competitive landscape across embedded BI and analytics – track competitors, emerging players, and technology trends, and translate those insights into strategic recommendations. • Synthesize customer and market intelligence into clear, compelling narratives that inform product strategy, roadmap priorities, and go-to-market positioning. • Be hands-on with the product – install, configure, and use Yellowfin as your target customers would, understanding the embedded integration experience from the perspective of both ISV developers and their end users. • Own and shape the Yellowfin product strategy for the ISV and embedded analytics segment, ensuring the roadmap reflects real market opportunities and is differentiated against the competition. • Partner with engineering leadership to translate strategic priorities into a well-sequenced roadmap, clearly communicating the ‘why’ behind prioritization decisions to internal stakeholders. • Define and articulate compelling product positioning and value propositions that resonate with ISV buyers, their technical evaluators, and the end users of embedded analytics. • Identify and evaluate opportunities for new capabilities, partnerships, or market expansions that align with Yellowfin’s embedded analytics growth strategy. • Communicate product strategy and roadmap confidently to executive leadership, sales, and marketing – ensuring all teams are aligned and energized around a shared direction. • Work closely with sales teams to help them identify, qualify, and win ISV opportunities – providing the customer and product knowledge that gives them confidence in competitive situations. • Help product marketing create sales enablement materials including personas, use cases, competitive battle cards, and solution narratives tailored to the ISV embedded analytics buyer journey. • Participate in strategic sales cycles as a product expert – joining customer conversations, delivering product demos, and helping prospects understand how Yellowfin solves their specific embedded analytics challenge. • Partner with marketing to develop messaging, campaigns, and content that effectively reaches ISV buyers and positions Yellowfin as the preferred embedded analytics platform. • Support successful product launches by coordinating go-to-market readiness across sales, marketing, and customer success teams, including webinars, release communications, and field enablement.