Role Description
This role owns the operational engine that turns marketing strategy into executed campaigns, measurable demand, qualified pipeline, and revenue contribution.
Working closely with the senior marketing leader, this person will operationalize campaign strategy across various platforms. They will be responsible for both executing campaigns directly and building the technical backend that helps marketing and sales act on the right accounts, contacts, signals, and engagement at the right time.
This is a hands-on growth, campaign, and AI orchestration role. The ideal candidate is part HubSpot power user, part digital marketer, part marketing operations builder, and part AI-enabled GTM operator.
This person will own pipeline targets for campaigns they run directly, while also supporting campaigns led by others on the team through operational, technical, data, and performance optimization support.
Qualifications
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3-6+ years in B2B demand generation, growth marketing, marketing operations, campaign management, or performance marketing.
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Strong HubSpot experience required.
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Experience managing landing pages, email campaigns, forms, workflows, lists, dashboards, and attribution.
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Experience with paid search, paid social, retargeting, website optimization, SEO, and performance reporting.
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Comfortable working with AI tools, enrichment tools, sales intelligence platforms, and automation workflows.
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Familiarity with tools such as HubSpot, ZoomInfo, Apollo, Clay, Claude, Jasper, Userled, LinkedIn Campaign Manager, Google Ads, GA4, and similar platforms.
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Strong analytical and operational mindset.
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Able to work quickly, independently, and across multiple campaigns at once.
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Strong English communication skills.
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Comfortable partnering closely with SDRs, sales, agencies, and senior marketing leadership.
Requirements
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Build, launch, and manage full-funnel marketing campaigns that generate qualified demand and pipeline.
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Operationalize campaign strategy created with the senior marketing leader into executed programs across various channels.
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Own campaign setup, tracking, QA, launch, optimization, and performance reporting.
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Ensure every campaign has clear audience segmentation, CTA, conversion path, lead routing, follow-up logic, and pipeline measurement.
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Manage campaigns that support both new logo demand generation and existing customer expansion.
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Own specific campaign pipeline targets and report regularly on progress against those targets.
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Use AI tools and data sources to identify high-intent ICP accounts, contacts, buying signals, and engagement patterns.
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Own website campaign operations, landing page builds, page updates, forms, CTAs, tracking, and conversion optimization.
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Build and maintain target account lists for ABM campaigns.
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Track performance across campaigns, channels, landing pages, email, webinars, paid media, website, SEO, GEO, social, ABM, and SDR handoff.
Benefits
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Equity Participation: As an employee-owned company, we provide a meaningful stock option program.
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Competitive & Transparent Compensation: Expected salary range is MXN 600,000 – 710,000 annually.
First 90-Day Outcomes
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Own HubSpot campaign execution with limited supervision.
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Build and QA landing pages, emails, forms, workflows, lists, and dashboards.
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Manage paid search, paid social, retargeting, and campaign reporting.
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Support SEO, GEO, website updates, and conversion optimization.
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Build and maintain segmented target account lists.
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Support active ABM campaigns with account segmentation, enrichment, and reporting.
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Create AI-assisted account intelligence briefs for SDRs and sales.
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Produce weekly campaign, funnel, website, and paid media performance reports.
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Help SDRs receive better-prioritized accounts, contacts, signals, and messaging context.
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Own pipeline contribution from assigned campaigns.
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Reduce the senior marketing leader's time spent on campaign operations, reporting, list building, and technical execution.
Ideal Candidate Profile
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Hands-on operator who is comfortable building, launching, measuring, and improving work directly.
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Comfortable working in a fast-moving growth environment where priorities can shift quickly.
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Strong collaborator with sales, SDRs, product, engineering, agencies, and senior marketing leadership.
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Clear communicator who can turn complex technical information into practical business and campaign execution.
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High ownership mindset with strong attention to detail, follow-through, and performance outcomes.
Location and Language
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Mexico-based role.
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Strong written and spoken English required.
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Ability to collaborate with North American teams across time zones.
