Branch Metrics

Role Description As a PLG Growth Marketing Manager at Branch, you will have the opportunity to turn Branch’s self-serve motion into a predictable, compounding revenue engine. You’ll own the free-to-paid journey end to end — from the moment someone signs up, through activation and first value, to the upgrade that turns them into a paying customer. You’ll run a high-velocity experimentation program across the funnel and use AI to compound your impact — generating variants, personalizing experiences, and surfacing insights. As a member of the Growth team you’ll partner closely with Product, Engineering, Marketing, and RevOps to build a self-serve experience that activates users and converts them without a sales touch. You’ll also own the demand that feeds the funnel — running paid acquisition, growing organic and AI search, and testing scrappy, unconventional channels to find efficient new sources of signups. This role is ideal for someone hands-on and deeply analytical, energized by funnel wins, sharp experiments, and finding the next lever that moves self-serve revenue. As a PLG Growth Marketing Manager, you’ll get to: - Own the self-serve funnel end to end — signup, activation, and free-to-paid conversion — with direct accountability for self-serve revenue. - Plan and run paid acquisition across paid search and paid social (Google Ads, LinkedIn, Meta, and emerging channels), managing budget toward signups, activation, and CAC payback. - Lead the strategy for organic acquisition for the self-serve funnel — SEO and AI / answer-engine search (AEO), content-led growth, and high-intent landing pages. - Find and test scrappy, low-cost “guerrilla” growth tactics — developer and practitioner communities (Reddit, Slack / Discord, forums), referral and product-led virality loops, launch moments (e.g., Product Hunt), and co-marketing partnerships. - Design, launch, and analyze a high-velocity experimentation program (A/B and multivariate tests) across acquisition, activation, and monetization; scale what wins and kill what doesn’t. - Optimize new-user onboarding and time-to-value — remove friction, sharpen first-run experiences, and get users to their activation (“aha”) moment faster. - Use AI tools as a core part of your daily work — generating and personalizing copy and variants, drafting experiment briefs, QA-ing tests, and pulling insights from funnel data. - Partner with Product and Engineering to instrument the funnel, define key events, and build the dashboards that track activation, conversion, and retention. - Turn product and behavioral data into insight — pinpoint drop-off, size opportunities, and prioritize the experiment roadmap. - Align in-product, email, and on-site messaging across the self-serve journey in partnership with PMM and Email teams. - Report on funnel performance and self-serve revenue contribution to leadership — clearly, frequently, and in business terms. - Stay ahead of PLG and AI-driven growth trends, and bring new tactics and tooling to the team. Qualifications - 5+ years of hands-on growth marketing experience, ideally in B2B SaaS or product-led / self-serve environments. - A track record of improving funnel metrics — signup, activation, and free-to-paid conversion — through experimentation. - Strong command of A/B test design and analysis: forming hypotheses, judging statistical significance, and reading results rigorously. - Hands-on experience running paid acquisition (paid search and/or paid social) with accountability for CAC, ROAS, and downstream conversion — not just lead volume. - Working knowledge of organic growth — SEO, content-led acquisition, and emerging AI / answer-engine search — and how it compounds for a PLG funnel. - Hands-on fluency with AI tools for growth and marketing work — using them daily to scale content, personalization, analysis, and experiment operations. - Proficiency with product analytics tools (Amplitude, Mixpanel, or similar) and comfort pulling your own data; working knowledge of GA4. - Experience collaborating cross-functionally with Product, Engineering, and Data to ship growth initiatives. - Solid grasp of PLG metrics and motions — activation rate, time-to-value, free-to-paid conversion, and expansion. - Excellent written communication and the ability to turn data into a clear, business-focused story. - A very strong bias for action — you ship experiments and learn rather than wait for perfect information. Requirements In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in New York City, NY, is $135,000 - $175,000. Please note that this information is provided for those hired in New York City, NY only. Compensation for candidates outside of New York City, NY will be based on the candidate’s specific work location. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above. This role will be based at our New York City, NY office and is eligible to be fully in office, hybrid or fully remote in New York City, NY. This role is not eligible for remote work in any other location. The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. Benefits At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter. Company Description Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend. Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.

At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward. We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here. About the group: Branch is looking for a Principal Product Operations leader with a proven background building scalable processes and growing high-performing teams in a SaaS environment. This newly created opportunity reports directly to the VP of Product and owns all product operations to drive operational excellence. The ideal candidate brings a demonstrated ability to work horizontally and vertically across the organization — bridging product, data, engineering, and customer-facing teams through strong cross-functional partnerships. In this role, you will lead cross-functional initiatives and will be responsible for designing and optimizing the end-to-end product development lifecycle, leveraging AI-powered tools and workflow automation to accelerate delivery, eliminate process bottlenecks, and surface actionable insights from data. This includes integrating AI into how we synthesize customer feedback, track roadmap health, and enable teams to make faster, better-informed decisions. This position sits at the intersection of operational efficiency, customer-centricity, and intelligent automation — ensuring our product teams are equipped to move with speed and precision in a rapidly evolving landscape. Key Responsibilities - Build and scale the Product Operations function, including establishing how AI tools augment each operational role and where automation can reduce manual coordination overhead. - Define and execute the strategic vision for product operations, establishing frameworks that enable product-led growth and operational excellence at scale — with a deliberate roadmap for how AI adoption evolves across the product org over time. - Own end-to-end product lifecycle operations including planning processes, prioritization frameworks, delivery mechanisms, and post-launch measurement systems . - Identify, pilot, and operationalize AI-powered tools and agentic workflows across product, engineering, and design teams, evaluating where AI can handle execution, so teams focus on higher-order decision-making. - Lead cross-functional initiatives spanning product, engineering, GTM, and customer success to accelerate time-to-market and improve feature adoption, using automated coordination and shared intelligence layers to reduce friction across team boundaries. - Design and operationalize a Voice of the Customer program that integrates quantitative and qualitative signals, including in-app analytics, support data, user research, and revenue impact, and deploy AI to continuously synthesize that signal at scale into prioritized, actionable product insights. - Partner with Product Leadership and the executive team on strategic planning, resource allocation, and portfolio management decisions. - Own product knowledge management, ensuring internal teams and customers understand product capabilities and roadmap direction, including building AI-assisted tools for self-serve knowledge access and employee onboarding. - Establish and report on operational health metrics including delivery predictability, cycle times, adoption rates, and team efficiency indicators, instrumenting dashboards and alerting systems that surface anomalies automatically and reduce reliance on manual reporting. You’ll be a good fit if you have: Required: - 12+ years in product management, product operations, technical program management, or strategy roles, with 6+ years leading operations or cross-functional teams in a B2B SaaS environment. - Deep domain expertise in B2B SaaS product operations, preferably in adtech, martech, developer tools, or infrastructure platforms, with an understanding of how AI is reshaping product development cycles and team operating models in these spaces. - Demonstrated success implementing organization-wide process transformations and change management in companies with 300+ employees or high-growth environments. Experience driving adoption of AI-powered tooling and workflows at scale. - Strong executive presence with the ability to act as a translator between technical and business stakeholders, influencing leadership decisions and driving alignment across competing priorities using clear, data-backed narratives. - Hands-on proficiency with the modern product stack: analytics platforms (Amplitude, Mixpanel), collaboration and roadmapping tools (Linear, Jira, Productboard), experimentation frameworks, and data warehousing — plus working familiarity with AI and automation platforms (n8n, Zapier, Make, or comparable tooling). - Practical AI fluency: experience deploying AI/ML workflows into product development processes, building or shipping products with AI capabilities, and a working understanding of core concepts (LLMs, agents, RAG, prompt engineering) sufficient to evaluate tools, guide implementation, and hold technical teams accountable. - Proven track record of establishing metrics-driven cultures. Experience designing dashboards, goal frameworks, and operational reporting that surface actionable insights at the leadership level, with increasing emphasis on AI-assisted anomaly detection and automated reporting pipelines. - Strategic systems thinker who can redesign workflows from a zero-based, outcome-first perspective rather than automating legacy processes. Focus on translating business objectives into operational frameworks while remaining hands-on when needed. - Exceptional communication skills with the ability to distill complex operational challenges into clear narratives for technical and non-technical audiences. - Experience leading in fast-paced, high-ambiguity environments with shifting business needs, with particular comfort managing the pace of change that comes with integrating rapidly evolving AI capabilities into existing team workflows and product processes. This role is fully remote and does not qualify for relocation or visa sponsorship. In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in TX, is $175,000 to $227,000. Please note that this information is provided for those hired in TX only. Compensation for candidates outside of TX will be based on the candidate’s specific work location. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above. This role additionally includes a 10% annual bonus tied to company goals. The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter. Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer! A little bit about us: Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend. Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch. Candidate Privacy Information: For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.

At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward. We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here. As Implementation Specialist, at Branch, you will work with the most widely known global brands to implement our mobile technology into their marketing stacks. A successful Implementation Specialist can combine hands-on implementation of cutting-edge mobile technology, with strategic technical mapping, while effectively building client relationships through strategic communications, planning and project management. If you're an enthusiastic & driven self-starter; enjoy becoming deeply familiar with the technical details of any new mobile technology; can effectively build relationships with internal & external stakeholders; and enjoy building technical solutions that deliver value for your clients; then you’re a great fit for this mission-critical role that is a key driver of growth for Branch. This role is dedicated to NA, APAC and EMEA markets. As Implementation Specialist, you’ll get to: - Plan & execute the end-to-end onboarding implementation of Branch’s technology into the mobile applications and tech stacks of large global enterprises. - Lead in-person & remote technical workshops with customer’s engineering, marketing & product teams on Branch’s technical capabilities and integration processes. - Leverage your understanding of mobile and web technology to help customers execute their desired use cases and discover new custom use cases. - Flex project management skills to build, manage, deliver project plans internally and externally. - Work with customers and internal stakeholders to deliver technical service throughout the entirety of the customer lifecycle. - Interact with customers in person, over phone, and via email/Slack to answer technical questions and provide support. - Deep dive into configurations to investigate, debug and resolve implementation issues, ensuring a seamless go-live experience Develop business cases and performance reports that quantify the Branch Value Proposition and showcase early campaign wins to executive stakeholders. - Partner closely with Branch Product and Engineering teams to share customer feedback, influencing the product roadmap to drive higher platform adoption. You’ll be a good fit if you have: - Problem-solving skills around technical, product, and business questions. - Project management experience - Ability to manage multiple projects & deliverables running in parallel timelines. - Ability to understand & clearly communicate details behind Branch’s SDK & SaaS products with technical & non-technical customers. - Excellent verbal communication and writing skills - Intellectual curiosity, outstanding work ethic that can create value with minimal direction. - Bachelor’s degree in Computer Science (or comparable experience). - Experience pulling & manipulating data & logs using SQL. - Experience using productivity tools like: JIRA, Charles Proxy, Chrome Developer Tools, etc. Nice to have: - 0-2 years experience in Mobile and/or SaaS industries (ideally in a customer-facing role). - Experience with 3rd party SDK and Analytics solutions: mParticle, Segment, Adobe Launch, Adobe Analytics, Google Analytics, Google Tag Manager This role is fully remote and does not qualify for relocation or visa sponsorship. In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in TX, is $75,000 to $80,000. Please note that this information is provided for those hired in TX only. Compensation for candidates outside of TX will be based on the candidate’s specific work location. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above. This role additionally includes a 10% annual bonus tied to company goals. The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter. Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer! A little bit about us: Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend. Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch. Candidate Privacy Information: For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.

At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward. We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here. As a Solutions Architect, at Branch, you will work with the most widely known global brands to implement our mobile technology into their marketing stacks. A successful Solutions Architect can combine hands-on implementation of cutting-edge mobile technology, with strategic technical mapping & planning. If you're an enthusiastic & driven self-starter; enjoy becoming deeply familiar with the technical details of any new mobile technology; can effectively build relationships with internal & external stakeholders; and enjoy building technical solutions that deliver value for your clients; then you’re a great fit for this mission-critical role that is a key driver of growth for Branch. As a Solutions Architect, you’ll get to: - Plan & execute the end-to-end implementation of Branch’s technology into the mobile applications & tech stacks of large global enterprises. - Lead in-person & remote technical workshops with engineering & product teams on Branch’s technical capabilities & integration process. - Leverage your understanding of mobile and web technology to help customers execute their desired use cases & discover new custom use cases - Flex project management skills to build, manage, deliver project plans internally and externally. - Interact with customers in person, over phone, and via email/slack to answer technical questions and provide support. - Investigate and troubleshoot implementation issues and bugs. - Collaborate with Branch’s account management, product, and engineering teams to build & grow the Branch platform. - You’ll be a good fit if you have: - 2 years iOS and/or Android programming experience (building apps with Java/Objective-C/Swift, releasing apps to the app store, etc). - 2 years experience in Mobile and/or SaaS industries (ideally in a customer-facing role). - Problem-solving skills around technical, product, and business questions. - Ability to manage multiple projects & deliverables running in parallel timelines. - Ability to understand & clearly communicate details behind Branch’s SDK & SaaS products with technical & non-technical customers. - Excellent verbal communication and writing skills - Outstanding work ethic and can create value with minimal direction. - Intellectual curiosity and hunger. - Bachelor’s degree in Computer Science (or comparable experience). - Experience pulling & manipulating data & logs using SQL. - Experience using productivity tools like: JIRA, Charles Proxy, Chrome Developer Tools, etc. Nice to have: - Web development experience using: Javascript, CSS, HTML, React, etc. - Experience developing with 3rd party SDKs: mParticle, Segment, Adobe Launch, Adobe Analytics, Google Analytics, Google Tag Manager This role is fully remote and does not qualify for relocation or visa sponsorship. In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in TX, is $100,000 to $120,000. Please note that this information is provided for those hired in TX only. Compensation for candidates outside of TX will be based on the candidate’s specific work location. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above. This role additionally includes a 10% annual bonus tied to company goals. The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter. Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer! A little bit about us: Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend. Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch. Candidate Privacy Information: For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.