• Own the integrated campaign calendar for new logo acquisition in the EMEA & APAC segment, with pipeline targets defined for every program. • Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets. • Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration. • Design and run ABM programs for target accounts across the EMEA & APAC universe. • Support Blackboard’s visibility in AI-generated research environments (GEO). • Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation. • Build AI-native workflows for always-running campaign analysis, audience personalization, and performance optimization. • Own Blackboard’s presence at third-party conferences in EMEA & APAC. • Manage regional field activation programs — road shows, executive dinners, partner-hosted events. • Build and own post-event attribution models. • Own a direct pipeline contribution target — not just activity metrics. • Work with Marketing Intelligence to define campaign-level pipeline targets and track performance against them. • Leverage intent data and buying signals to prioritize campaign audiences and personalize outreach. • Build and maintain multi-touch attribution to ensure campaign contribution is accurately captured across the full funnel. • Flag expansion signals to the Customer Growth & Advocacy team. • Brief and collaborate with Content and Brand teams to develop campaign assets. • Align with Product Marketing on sales enablement and ensure campaign messaging is consistent across GTM teams. • Develop field-specific assets that connect field presence to campaign pipeline. • Own campaign performance reporting.

• Own the full-funnel acquisition and activation engine that attracts candidates to our platform • Build and run segmented nurture flows and re-engagement sequences in our marketing automation platform • Own email acquisition programs end-to-end: list strategy, segmentation, copy, and performance reporting • Partner with Product to identify where candidates drop off between registration and first placement • Build the tracking and attribution framework that connects ad spend to activation to placement, across channels and job categories • Use AI tools to accelerate audience research, creative production, and campaign iteration as a core part of your workflow

• Help scale a 1:1 growth consults program supporting small and medium sized creators • Run one-time strategic growth consults, helping creators walk away with clear, tactical next steps for growing their business on Patreon • Own follow-up to ensure advice is acted on • Run a recurring outreach cadence to keep the pipeline full • Help pilot new formats for 1:1 support as the program scales

Role Description The best B2B technology companies already know that founder- and executive-led content is one of the strongest pipeline channels there is. What holds them back is the doing: positioning is fuzzy, the right angle is hard to find, time is scarce, and staying consistent over months is harder still. Closing that gap – building the go-to-market foundation and turning a busy expert's knowledge into content that actually moves their business – is what you'll do. As a B2B Growth Marketer, you'll own part of the growth motion for a portfolio of clients: from go-to-market strategy and positioning, to a running LinkedIn engine, to the content itself. Think of it as several jobs in one: strategist, sharp copywriter, organized project manager, and trusted customer-success partner. You'll sit close to founders and executives, pull the expertise out of their heads, and turn it into positioning, systems, and content that sound unmistakably like them and earn them the right attention. And yes – you essentially get paid to learn from successful founders and executives every week. Tasks - Go-To-Market, Positioning & Messaging Setup - Open every engagement by building the foundation for a successful go-to-market motion. - Segment the client's market and define their Ideal Customer Profile (ICP). - Develop a positioning & messaging strategy that makes the client easy to remember and easy to buy. - Create internal and external alignment on the strategy, delivered as a GTM activities & strategy alignment document, a market segmentation & ICP definition, and a positioning & messaging framework. - LinkedIn Go-To-Market Engine - Set up the strategy and infrastructure for a best-in-class, people-led LinkedIn motion. - Build a bespoke LinkedIn content strategy that ties the LinkedIn motion to business goals. - Stand up a structured content operations system covering content creation, approval, distribution, and repurposing. - Optimize LinkedIn profiles so they build trust and convert visitors. - Automate LinkedIn ICP network expansion as well as the capturing, enrichment, and connecting of profile engagers. - Set up and manage LinkedIn Thought Leader Ads to amplify the best-performing content directly to the client's ICP. - The Content Engine - Run bi-weekly content calls to draw out each client's expertise, stories, and point of view as raw input for ideas. - Turn those calls into clear content outlines, then write content that carries their ideas and attracts the people they want to reach. - Client Success & Project Ownership - Keep communication smooth and timelines on track across every account you run. - Build monthly performance reports so clients always know how their content – and their pipeline – is developing. Qualifications - Hands-on B2B marketing experience across positioning, messaging, and ICP definition. - Excellent writing and communication in both German and English. - Genuinely strong copywriting skills. - Comfort with LinkedIn as a go-to-market channel. - A highly organized way of working. - Natural curiosity and willingness to dig into any industry or topic. - Sharp research habits. - A detail-oriented mindset with high standards for quality. - Grounded confidence. Requirements - Experience in turning strategy into actionable items for revenue teams. - Strong copywriting ability to represent experts effectively. - Familiarity with LinkedIn content operations and automation tooling. - Ability to manage multiple accounts and moving pieces. Benefits - Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency. - Working with a manageable number of focused clients (4–6 simultaneously). - Positioning as a specialist expert in the B2B sales landscape. - 90% remote work and fast decision-making processes. - Performance-based compensation based on results. - Professional development budget of up to 5,000 CHF annually.