Website and Growth Strategy Manager
Location
United States
Posted
2 days ago
Salary
$108.4K - $135K / year
Seniority
Lead
Job Description
Website and Growth Strategy Manager
Sprout General Referrals
Role Description Sprout Social is looking to hire a Website and Growth Strategy Manager to the Marketing team. This role sits within the Website Strategy Team and serves as a key strategic leader bridging Marketing and the Growth Product organization. You will define and drive the strategy for connecting website acquisition to product activation, shaping a seamless, data-driven user journey that supports Sprout’s transition to a Product-Led Growth (PLG) model. What you’ll do - Cross-Functional Leadership: - Act as the primary conduit between Marketing and Growth Product, aligning strategies, priorities, and execution across teams. - Web-to-Product Strategy Ownership: - Define and drive the strategy for critical handoff moments from website to product, including segmentation, routing, and conversion optimization ensuring a cohesive visual and user experience (UX) framework across public-facing web properties and the in-app onboarding environment. - Data & Platform Strategy: - Lead the vision for integrating marketing intent data with product usage data, enabling a unified view of the customer and powering personalization. - Self-Service & Segmentation Strategy: - Architect scalable web pathways for different buyer segments, balancing self-service growth with enterprise routing. - Lifecycle Strategy Partnership: - Define segmentation and behavioral frameworks that power lifecycle marketing and in-product experiences. - Full-Funnel Impact Ownership: - Establish and drive reporting frameworks that connect upstream acquisition to downstream activation, PQLs, and revenue impact. Qualifications - 6+ years of experience in Digital Marketing, Product Marketing, or Growth within B2B SaaS. - Proven experience owning strategy in a Product-Led Growth (PLG) or self-service growth environment. - Strong technical fluency across marketing, product, and data platforms (e.g., AEP, Adobe CJA/Target, Salesforce, MixPanel, Pendo, Redshift). - Demonstrated ability to influence and align cross-functional stakeholders at multiple levels. - Track record of driving measurable impact across complex, multi-stage funnels. Preferred Qualifications - Deep expertise in architecting and optimizing "Plan Picker" logic, dynamic B2B pricing pages, stepped sign-up flows, and self-service routing models. - Familiarity with defining data requirements, field mapping, or data schemas to pass web intent/marketing data into corporate data warehouses. - Proven track record of leveraging account-based intent data (e.g., 6sense, ZoomInfo) to build real-time website personalization and automated, behavioral-led journeys. - Experience collaborating closely with UI/UX designers and product squads to maintain a unified design language and frictionless user experience across web properties and in-app environments. How you’ll grow - Within 1 Month: - Build relationships with Marketing, Product, and other key cross-functional partners. - Assess the current web-to-product ecosystem and identify key gaps. - Align stakeholders on priorities and success metrics. - Within 3 Months: - Establish target-state strategy for web-to-product experience. - Launch high-impact experiments and initial integration improvements. - Within 6 Months: - Implement unified data and segmentation frameworks. - Deliver measurable improvements in activation and conversion. - Within 12 Months: - Establish scalable personalization and growth systems. - Act as a strategic leader influencing PLG direction across Marketing and Product. Benefits - Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents. - Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources. - Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match). - Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind. - Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year. - Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family. - Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being. - Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet. - Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations. - Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.
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