Role Description We're looking for a Growth Marketing Manager to own and scale full-funnel growth strategy across Patiently, our new telehealth brand helping people access FSA-eligible weight loss and wellness care. This is a high-impact individual contributor role where you'll be hands-on in the channels, close to the data, and directly tied to revenue outcomes. You'll lead paid media execution while partnering cross-functionally with marketing, product, and business owners to drive new customer acquisition and expansion. As an early and critical hire on the Patiently team, you'll have real ownership over how we grow this business from the ground up. - Serve as the first growth hire on the Patiently telehealth team — setting the foundation for how we acquire, convert, and retain customers across a brand being built in real time. - Own paid acquisition strategy and hands-on execution across Meta and Google, from campaign architecture through daily optimization. - Drive conversion rate optimization across the full funnel, from ad click to purchase — including landing page creation, A/B testing, and CMS-based builds when needed. - Build and maintain reporting frameworks across all paid channels, translating performance data into clear, actionable insights for leadership. - Lead the experimentation roadmap, including hypothesis generation, test design, result interpretation, and scaling what works. - Develop growth marketing plans that ladder up to revenue objectives and broader organizational goals, with the flexibility to shift focus across paid, organic, lifecycle, or other growth levers depending on where the biggest opportunity is. - Track and report on lead conversion metrics, channel efficiency, and incrementality to inform budget and strategy decisions. Qualifications - Minimum of 5+ years of experience in performance marketing, digital media, or growth. - Deep hands-on expertise across two or more channels, including Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing. - Fluency in performance marketing fundamentals — LTV:CAC efficiency, incrementality, attribution, and marginal return dynamics — and the ability to apply them in day-to-day execution. - Comfort with ambiguity, whether that's shifting business objectives, new product launches, or evolving KPIs. - Strong analytical skills, including experience with Google Analytics and Excel, and the ability to translate data into decisions rather than just reports. - Experience with CRO, landing page development, or CMS platforms is a plus — we want someone who can build, not just brief. - Clear communicator who can present complex performance data to non-technical stakeholders without losing the "so what". - Self-directed and highly organized, with a track record of operating effectively in fast-paced, remote environments. Requirements - Must be able to work EST hours. Benefits - Compensation: $95,000 - $125,000. - Discretionary Annual Bonus Eligibility: Up to 15%. - Medical, Dental, Vision, and 401K with a company match. - Dependent Care, FSA & HSA accounts. - Paid Parental & Bonding Leave. - Flexible PTO & office closure on all major holidays. - Monthly wellness & internet reimbursements. - Professional development including certification support & leadership coaching. - Mental Health resources. - 100% remote within the United States.

• Lead strategic opportunity development and execution activities focused on expanding Cherokee Federal's federal Salesforce portfolio. • Leverage an established network of government stakeholders, acquisition officials, decision-makers, and industry influencers to identify and accelerate federal growth opportunities. • Develop, manage, and execute a comprehensive business development pipeline and account growth strategy to prospect, capture, and sustain new client relationships. • Build and maintain strong relationships with public sector Salesforce Account Executives and key stakeholders across the broader Salesforce ecosystem, including partners, ISVs, resellers, and integrators. • Collaborate closely with Salesforce Practice leadership to identify targeted federal accounts, prioritize strategic pursuits, and support long-term public sector growth initiatives. • Identify, qualify, and shape new Salesforce-related opportunities using market intelligence, procurement data sources, and industry relationships. • Apply deep knowledge of the Salesforce ecosystem and platform capabilities to help federal customers address mission challenges and modernize operations. • Lead and manage complex federal capture and proposal efforts, including technical solution development, proposal strategy, and competitive positioning for civilian and DoD agencies. • Direct proposal activities to ensure compliance with solicitation requirements, federal evaluation criteria, and internal quality standards. • Provide leadership and guidance throughout the full business development lifecycle, ensuring efficient execution across capture, proposal, and delivery stakeholders. • Mentor and coach business development and proposal team members, fostering continuous improvement and adoption of capture and proposal best practices. • Author and contribute to proposal content, including Technical Approaches, Management Plans, Staffing Plans, Executive Summaries, and oral presentation materials. • Represent the organization at Salesforce public sector events, federal industry conferences, and relevant government trade shows. • Performs other job-related duties as assigned.

• Apply your leadership and problem solving skills in a new setting • Support individuals exploring personal and professional growth • Work with established systems, training, and mentorship • Set your own schedule with a high degree of flexibility • Operate within a results-focused model (no cold calling or pressure selling)

• Own the revenue number. Set targets with the CEO, build the plan to hit them, and be accountable for the outcome. • Lead the full B2B2C sales motion: work with the AE to identify and close resellers (hosting providers, agencies), then support them to sell Patchstack to their end customers. • Work with the AE to build and manage the reseller pipeline from first contact to signed agreement, including negotiating commercial terms within the rev share model. • Define and operate the levers that drive revenue: pricing, packaging, partner incentives, activation milestones, and expansion signals. • Build a strategy that ensures resellers improve activation rates and grow their share of the revenue. • Represent Patchstack at industry events and in the web hosting ecosystem. • Own demand generation: work with the Growth Lead to run the programmes that create awareness and fill the pipeline, both inbound and outbound. • Lead positioning and messaging for reseller and end-customer audiences, working with the product team to reflect Patchstack's actual capability. • Develop an understanding of the right marketing levers for Patchstack, including ads, SEO, and campaigns. • Build upon the Patchstack brand and establish a PR marketing strategy. • Design and own the reseller partner programme: onboarding, enablement, co-marketing, and ongoing partner success. • Build a repeatable, scalable process for bringing new resellers on board and getting them to first sale quickly. • Create the materials and tools resellers need to sell Patchstack confidently to their customers. • Develop partner tiers and incentive structures that reward performance and drive long-term commitment. • Manage and develop the Account Executive and Growth Lead, setting clear priorities, removing blockers, and holding both to a high standard of output. • Build and lead the revenue functions as we scale. Patchstack is focused on building small, effective teams. This should resonate with you. • Define the metrics and reporting structure that give the leadership team clear visibility of pipeline, revenue, and partner performance. • Own the GTM stack: CRM, marketing automation, and partner tooling. Make pragmatic choices given company size. • Work closely with Product, Security Research, and Operations to ensure the GTM motion is grounded in what Patchstack actually delivers. • Monthly recurring revenue (MRR) from reseller partners, tracked against quarterly and annual targets. • Number of new reseller partners signed per quarter, broken down by partner type (hosting, agency, MSP). • Reseller activation rate: proportion of signed partners who reach their first customer sale within 60 days. • Pipeline volume and velocity: total qualified pipeline value and average time from first contact to close. • Revenue per active reseller partner, tracked quarter-on-quarter. • Marketing-sourced pipeline as a share of total pipeline, with cost per qualified opportunity. • Reseller retention rate: proportion of active partners renewing or remaining active at 6 and 12 months, tracked alongside revenue impact of any churn.