YOYABA

• You click "Send" and your first independently conceived campaign leaves your inbox on its way to implementation in the Design Department. • You develop a deep understanding of our clients' target audiences through precise analyses. • You monitor and evaluate platform trends on LinkedIn, Meta, YouTube & co. and derive strategic recommendations for action. • You independently conceptualize storylines and user argumentation chains for ad campaigns. • You design psychologically grounded customer journeys that engage, activate and drive users toward conversion. • You work closely with Creative and Performance teams to combine data-driven strategies with sales psychology. • You write persuasive copy — in German and English — and tailor it to audience needs. • You lead a team of Creative Strategists and continuously develop it. • You coach your team — particularly other strategists — in reporting, stakeholder management and communication skills. • You are accountable for goals related to revenue expansion, NPS as well as talent development and attrition.

• Consulting our clients (all VC/PE-backed B2B SaaS and tech scaleups) on executing their GTM strategy from strategic design to full process implementation in GTM tools • Actively managing and communicating with key project stakeholders — operational GTM leaders (Head of Marketing up to CRO) — and maintaining communication with them • Analyzing customer data, producing reports on marketing and sales performance, and deriving operational and strategic actions • Owning the implementation of key RevOps processes in CRMs and other go-to-market tools (sales funnel design, marketing attribution, customer renewal management) • Finding innovative ways to leverage AI and process automation to drive further revenue efficiency and growth for our clients • Collaborating with a team of RevOps consultants from junior to senior levels to share ideas and knowledge that make client projects successful

• Full creative ownership of the graphic design for all social media campaign assets • Conceptualize, mock up, and design multiple ad variations: single image, carousel, and beyond • Continuously optimize assets through A/B testing and implement resulting improvements • Build and manage a structured freelancer pool across illustration, motion, UI, and photography • Brief external creatives, guide their work, and provide structured, actionable feedback • Perform quality assurance on all design materials before internal approval and client delivery • Develop and maintain design guidelines, style guides, and brand systems • Conduct active trend research across brands and competitors to keep designs fresh and relevant • Present concepts to clients and handle feedback constructively

• Develop and implement tailored organic growth and SEO strategies • Provide strategic consulting to clients • Conduct SEO audits and identify optimization opportunities • Analyze and monitor key KPIs • Collaborate with internal teams to implement SEO initiatives

• Full creative responsibility for the graphic design of all social media campaign assets • Concepting, drafting, and designing multiple ad variations for social media campaigns • Continuous optimization through A/B testing and implementing the resulting adjustments • Active trend research across brands and competitors to keep your designs sharp and current • Presenting your creative ideas to clients, pitching concepts, and handling feedback constructively

• Du entwickelst ein tiefes Zielgruppenverständnis für unsere Kund:innen durch präzise Analysen und nutzt dieses als Grundlage für kanalübergreifende Creative-Kampagnen. • Du beobachtest und bewertest Plattformtrends auf LinkedIn, Meta, YouTube & Co. und leitest daraus strategische Handlungsempfehlungen ab. • Du konzipierst eigenständig Storylines und Nutzerargumentationsketten für Ad-Kampagnen auf LinkedIn, Meta, YouTube und Display. • Du entwickelst psychologisch fundierte Customer Journeys, die Nutzer:innen gezielt abholen, aktivieren und zur Conversion führen. • Du arbeitest eng mit Creative- und Performance-Teams zusammen, um datengetriebene Strategien mit Verkaufspsychologie zu verknüpfen. • Du verfasst überzeugende Copytexte – auf Deutsch und Englisch – und setzt diese entlang der Zielgruppenbedürfnisse um. • Du wirkst aktiv an der Weiterentwicklung unseres Creative Strategy Ansatzes mit und prägst die strategische Ausrichtung des Bereichs.

• Develop strategies based on customer needs • Create and execute a multimedia content roadmap • Own and manage the CEO’s LinkedIn content independently • Produce content in various formats (blogs, videos, podcasts) • Collaborate with internal experts and external voices • Conduct performance analyses of content