Role Description
The Lead Program Manager on the Global Marketing Social team owns the operational strategy and execution excellence behind Airbnb’s organic social always-on content series — the recurring content programs that continuously build brand presence, community, and cultural relevance across platforms. This is a high-impact role that sits at the center of how Airbnb shows up on social every day.
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Partner with Marketing, Strategy, Creative, and Production stakeholders and more to drive collaboration, prioritization, and decision-making across always-on content series.
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Define and continuously refine “ways of working” for always-on organic social — crafting and socializing intake processes, content calendars, production workflows, and governance frameworks.
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Ensure each content series has a clearly documented brief: objectives, cadence, platform specs, tone guidelines, and success metrics.
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Maintain the single source of truth in Airtable: content calendars, production trackers, publishing schedules, status dashboards, and leadership summaries.
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Oversee timelines, dependencies, and publishing deadlines — identifying, untangling, and escalating blockers to keep content on schedule.
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Drive reviews and approvals across XFN stakeholders (Legal, Comms, Policy, Community); develop review workflows, set clear SLAs, and communicate outcomes efficiently.
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Partner with Social strategy, Community Managers, and Platform teams to guarantee assets are published on time and on spec across all organic channels.
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Lead content series retrospectives, codifying performance learnings and embedding them into future planning cycles and production processes.
Qualifications
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12+ years of experience in Program Management, Content Operations, Account Management, or Project Management.
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Understanding of organic social content production and publishing across platforms.
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Track record of building and operationalizing recurring content programs or editorial series at a large digital brand or media organization.
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Long-term strategic thinking balanced with near-term execution skills and a strong bias for building repeatable systems.
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Proven ability to build strong relationships and influence creative and business stakeholders without direct authority.
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Demonstrable skills in mediation, negotiation, and conflict resolution — particularly in balancing creative quality with operational velocity.
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Demonstrated track record of managing high-volume, always-on content workflows with cross-functional teams under consistent deadlines.
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Experience structuring and scaling content operations globally, including localization and transcreation workflows.
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Comfort working across the full content lifecycle: editorial strategy, creative production, platform publishing, community response, and performance reporting.
Location
This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity.
Our Commitment To Inclusion & Belonging
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.
How We'll Take Care of You
Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
Pay Range: $156,000 — $193,000 USD
