Role Description
As the Digital Marketing Manager at Meadows Behavioral Health (MBH), you will support the development and execution of integrated digital marketing strategies that drive brand awareness, audience engagement, and patient acquisition across the organization. This role has primary responsibility for social media strategy and management, overseeing content planning, community engagement, platform growth, social advertising, and the creation of compelling content that strengthens the MBH brand. In collaboration with the Marketing Director and Marketing team members, you will manage key digital marketing channels including paid media, email marketing, marketing automation, and digital campaigns, ensuring all efforts are aligned with organizational objectives and performance goals.
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Support the development and execution of integrated digital marketing strategies that align with MBH's organizational goals.
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Manage MBH's social media presence across multiple platforms, including content planning, publishing, community engagement, audience growth, and platform optimization.
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Develop compelling written, visual, and video content tailored to diverse audiences and digital platforms.
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Plan, execute, and optimize paid digital advertising campaigns across social media and other digital platforms.
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Coordinate and execute integrated marketing campaigns across social media, email marketing, paid media, and other digital channels.
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Foster meaningful engagement with online audiences by monitoring conversations and responding appropriately to comments and inquiries.
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Track, analyze, and report on key performance indicators across social media, email marketing, paid media, and digital campaigns.
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Stay informed on emerging digital marketing trends, platform updates, content formats, and industry best practices.
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Partner with internal stakeholders to ensure digital marketing initiatives support organizational priorities.
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Manage multiple projects, campaigns, content calendars, and deadlines simultaneously.
Qualifications
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Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, Journalism, or a related field, or equivalent combination of education and experience.
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Minimum of 4-6 years of experience in digital marketing, social media marketing, content marketing, or related fields.
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Proven experience developing and executing integrated digital marketing strategies that drive brand awareness, audience engagement, lead generation, and business objectives.
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Demonstrated success managing organic social media channels, including content strategy, community engagement, audience growth, and performance optimization across multiple platforms.
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Experience managing paid digital advertising campaigns, including social media advertising, audience targeting, budget management, campaign optimization, and performance reporting.
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Experience developing and executing email marketing campaigns and marketing automation initiatives.
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Strong understanding of digital marketing analytics, reporting, and campaign measurement.
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Proficiency with social media management, email marketing, and digital analytics platforms.
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Excellent written, verbal, and visual communication skills.
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Experience creating and editing social media graphics, digital marketing assets, and short-form video content.
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Ability to collaborate effectively with clinicians, executives, facility leaders, and subject matter experts.
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Strong project management and organizational skills.
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Highly creative, detail-oriented, and self-motivated.
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Knowledge of behavioral healthcare, healthcare marketing, or other regulated industries is preferred.
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Experience with CRM systems, marketing automation platforms, and lead nurturing strategies is preferred.
Requirements
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All positions are designated as Safety Sensitive positions.
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The Company does not employ medical marijuana cardholders.
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All applicants will be required to submit to and pass a substance abuse screen following an offer of employment.
Benefits
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Equal opportunity employer committed to diversity and inclusion in the workplace.
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Reasonable accommodations to individuals with disabilities during the employment process.
