Threshold Brands

Role Description The Franchise Coach is responsible for driving franchisee growth, profitability, and operational excellence across the USA Insulation franchise network. Serving as a trusted business advisor, this role works closely with franchise owners to improve business performance. This role focuses on: - Franchise business coaching - Operational consulting - Performance improvement - Sales training - Sales process optimization - Sales team development The Franchise Coach partners with franchisees from onboarding through ongoing business development, helping owners build sustainable, profitable businesses while maintaining alignment with brand standards and objectives. Key Responsibilities - Serve as the primary business coach and trusted advisor to franchise owners. - Analyze franchise financial statements, KPIs, operational metrics, and business trends to identify opportunities for growth and profitability. - Collaborate with franchisees to develop annual business plans, growth strategies, and operational improvement initiatives. - Hold franchisees accountable to performance goals through regular coaching sessions and progress reviews. - Evaluate operational performance and recommend best practices to improve efficiency, customer satisfaction, employee productivity, and profitability. - Support franchisees in managing labor, pricing, capacity planning, budgeting, customer retention, and local market development. - Conduct business reviews and field visits to assess operational execution and provide hands-on coaching. - Assist franchisees with problem-solving, decision-making, and implementation of strategic initiatives. - Guide franchisees through onboarding, ramp-up, expansion opportunities, and ongoing business development. - Reinforce compliance with franchise standards and operational requirements. - Leverage financial data and benchmarking to help franchisees understand business performance and drive continuous improvement. - Build strong relationships with franchisees and serve as their primary resource for business growth and operational excellence. - Facilitate franchisee peer groups, advisory boards, and collaborative learning opportunities. - Partner with marketing, operations, finance, and shared services teams to support franchisee success. Sales Training & Development - Develop and deliver sales training programs that support franchise growth objectives. - Coach franchise owners and sales teams on lead conversion, in-home sales processes, closing techniques, financing options, pricing strategies, and customer experience. - Create sales training materials, playbooks, presentations, and e-learning resources. - Analyze sales performance metrics and identify opportunities to improve close rates and revenue generation. - Support implementation and optimization of sales systems, tools, and technologies. - Facilitate sales-focused workshops, webinars, and training sessions at regional meetings and annual conferences. - Collaborate with franchisees to implement effective sales strategies aligned with market conditions and business goals. - Work with vendor partners and sales-related service providers to support franchise sales performance. Qualifications - A track record as a successful salesperson or an impactful Sales Trainer, preferably within the home services industry. - Experience managing or training salespeople. - Knowledge of in-home sales processes including inquiry to appointment engagement, in-home sales, one call close, overcoming objections, rehash/reviving unsold leads, prospecting, pricing, and financing. - Ability to deliver impactful in-person and online coaching and learning environments. Some travel, up to 25% of time, should be expected. - Familiarity with Microsoft Word, Excel, Outlook, PowerPoint and comfortable with learning new technologies. - Excellent planning and time management capabilities. - Outstanding verbal and written communication skills, along with the ability to present information effectively. Requirements - Wage Range: $90,000 - $95,000 Benefits - This is an exciting opportunity to work at a company that genuinely cares about its employees, franchisees, and customers! - A company that believes in balance between work-life, that it is okay to have fun on the job, and that invests in its employees by providing challenging opportunities and tools to deliver excellence!

Role Description The Director of Business Development plays a pivotal role in expanding Miracle Method’s commercial footprint across North America. This position is responsible for generating, qualifying, and nurturing commercial leads, driving business development initiatives, supporting franchisees, and overseeing strategic outreach programs—including trade show campaigns and corporate webinars. Acting as both a customer liaison and internal partner, this role ensures that Miracle Method’s commercial network continues to grow with precision, professionalism, and consistency. Key Responsibilities - Sales & Lead Management - Serve as the primary point of contact for the corporate commercial phone line; qualify inbound inquiries and appropriately route leads based on residential or commercial relevance. - Respond to all inbound sales emails and direct commercial leads to appropriate franchisees across the Miracle Method network. - Collect key lead data including project scope, contact details, timeline, location, and future potential for network-wide engagements. - Work with marketing team to build and enhance email lead generation campaigns. - Trade Show Business Development - Lead follow-up efforts from trade show engagements through the Trade Show Follow-Up Campaign, ensuring no opportunity is overlooked. - Identify and qualify leads as local impact or potential national business impact. - Coordinate direct handoffs to local franchisees for project-ready discussions. - Coordinate and schedule introductions with CRO or National Commercial Committee with high potential “national” leads for strategic discussion and Q&A. - Follow up with national leads after assignment to local offices to further expand business across our footprint. - Commercial Webinar Leadership - Develop, organize, and moderate the Best Practice segment of Miracle Method’s monthly commercial webinar. - Identify and coordinate with franchisees and internal stakeholders to share success stories and strategies with the broader network. - Reporting - Submit weekly progress updates and monthly lead placement reports to leadership. - Prioritize trade show lead data coordination in alignment with the annual Trade Show calendar. Qualifications - 5+ years of experience in commercial business development and/or sales. - Proven ability to manage complex, long sales cycle leads and support a distributed franchisee network. - Strong willingness to learn and gain in-depth knowledge of the company’s products and solutions. - Learn about the individual franchise offices to understand the potential impact of lead assignments and ensure alignment with the broader national strategy. - Strong communication, organizational, and strategic planning skills. - Proficiency in CRM platforms and data reporting. - Ability to work independently while supporting a small, high-impact team. Requirements - This job description is not intended to be all-inclusive. Benefits - Incentive, based on achieved development targets. - Competitive salary + 401(k) Safe Harbor. - Medical / Dental / Vision Insurance Coverage. - Paid time off + Paid Holidays. - Employee Assistance Program.

Threshold Brands, backed by private equity, is a powerhouse multi-brand franchisor boasting over $375 million in annual system-wide sales. Our impressive portfolio of 10 brands is dedicated to enhancing homeowners’ lives. Among our standout brands are MaidPro, Men in Kilts Window Cleaning, PestMaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Granite Garage Floors, Sir Grout, Mold Medics, and Miracle Method. Job Description: POSITION SUMMARY The Local Marketing Specialist plays an integral role in the Marketing Department, providing support for the overall health of the team. You will serve as the onboarding resource to new franchise owners seeking marketing assistance in their local markets. You will coach franchisees on marketing best practices and help with the planning and implementation of their launch marketing plans. This is a high support role where you would be collaborating with the marketing team and proactively consulting franchise owners with optimizing their marketing plan, leveraging sales driving opportunities, and guiding franchisees on implementing our marketing model. KEY ACCOUNTABILITIES - Assist Marketing Department in planning and supervising marketing operations to achieve revenue growth and brand awareness goals - Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities - Prepare launch marketing plans to support franchisee goals around brand awareness, website traffic and customer acquisition and retention - Lead Marketing virtual training for franchisees on subjects such as execution of marketing plan, understanding digital marketing, and executing direct mail - Work cross-functionally with internal Operations, Sales, Onboarding and Digital teams - Manage the on-boarding marketing process through the first two years of a franchisee’s tenure with MaidPro. - Participate in regular franchisee check-in calls to ensure plan follow-through and adjust the plan according to KPI’s - Respond to franchisees’ marketing-related questions and offer relevant marketing resources - Review accuracy of franchisee marketing performance data and identify opportunities for improving ROI - Provide continual feedback to the internal team to help strengthen the overall onboarding process - Participate in annual Threshold Convention and attend monthly regional franchisee meetings; present when necessary - Stay up to date with the latest marketing trends and competitor activities - Maintain a portfolio and working relationship with franchisees KNOWLEDGE, SKILLS AND ABILITIES - Bachelor's degree in marketing or relevant field - 2 - 4 years of marketing or other relevant business experience - Comfortable with data and analytics and providing business analysis - Franchisee experience a plus - Experience in a support and / or consulting role - High proficiency in Microsoft Office suite, especially Excel and Powerpoint - Experience / proficiency with Salesforce - Well versed in Google Workspace (Gmail, G-Chat, Google Drive, etc.) is preferred - Effective listening, strong verbal/phone and written communications skills - High comfort level coaching and advising small business owners - Ability to communicate confidently as an expert in your field - Easily builds trust and rapport with a natural tendency to provide a high degree of personal support - Strong organizational and time management skills; ability to handle many accounts at once - Ability to spot emerging trends Disclaimer: This job description is not intended to be all-inclusive. Salary Range: $60,000 - $69,000 WORKING AT THRESHOLD BRANDS This is an exciting opportunity to work at a company that genuinely cares about its employees, franchisees, and customers! A company that believes in balance between work-life, that it is okay to have fun on the job, and that invests in its employees by providing challenging opportunities and tools to deliver excellence! If these beliefs ring true to you, we invite you to read on. What do we do? We help entrepreneurs achieve their lifelong dream of success through business ownership. As a multi-brand franchisor, we plan to deliver multiple home services through individually owned and operated franchisee throughout the United States and Canada. We help our brands deliver superior customer service by providing a high touch National Contact Center, cutting-edge technology, fun and upbeat marketing, and business coaching that adds real value. In a nutshell, our vision is to be a franchisee-friendly company, empowering entrepreneurs to deliver exceptional services to their communities. What are our roots? It all began in August 2020, when our flagship franchise, MaidPro, partnered with The Riverside Company (a private equity sponsor). Since then, we’ve been moving at a rapid speed growing both organically and through acquisitions. Today, we are 10 brands strong, supporting MaidPro, Men in Kilts Window Cleaning, PestMaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Sir Grout, Granite Garage Floors, Mold Medics and Miracle Method. Our strategy is to keep adding great-performing brands to our portfolio, so we’re not slowing down. We’re headquartered in Boston, Massachusetts, but really, we’re all over the map, with more than 400+ franchise locations across North America. COMPANY CULTURE Who are we? We are a collection of entrepreneurs, out-of-the-box thinkers, hospitality minded innovators. We thrive in a fast-paced, high-energy environment and we are steadfastly committed to adding value to everything we do. Who do we want on our team? We look for people who are natural learners, passionate about their careers and love to help businesses grow. Why work here? We provide a fun place to work where people are nice, learning is continuous, individuality is respected, and your cutting-edge ideas are welcomed. At the same time, we’re straight shooters. We support each other but we also challenge each other. You will be challenged every day, but it will be the best job you ever had.

Role Description We’re looking for a Social Media / Digital Designer with a strong visual sensibility and 3+ years of experience creating work that performs across digital, social, and select offline channels. This is a fully remote role for someone who can work independently. You’ll collaborate closely with creative, marketing, and brand teams to bring ideas to life visually, while maintaining consistency, speed, and quality. You’ll design content for social feeds, paid media, websites, digital ads, and email, while also supporting offline executions like direct mail and magazine ads. You should be comfortable blending traditional design craft with modern tools, including AI-assisted image and video generation. What You’ll Do - Design social-first creative (static, carousel, GIFs, videos, short-form motion and animation) for platforms such as Instagram, Facebook, LinkedIn, etc. - Edit videos and create motion graphics and typography - Create digital assets for paid and organic social, display, web, and email campaigns - Design offline materials including direct mail, print ads, and magazine layouts - Translate brand guidelines into compelling, on-brand creative across all formats - Use Adobe Photoshop, Firefly, Express and AI-powered image/video tools to enhance speed, quality, and creative exploration - Resize, version, and optimize assets across multiple platforms and specs - Manage multiple projects and deadlines in a fast-moving environment - Stay current on social trends, emerging formats, and evolving platform best practices Qualifications - 3+ years of experience as a digital, social, or graphic designer - Experience and working knowledge of AI-driven image/video generation tools - Experience designing for paid social and performance marketing - Solid understanding of typography, layout, color, and brand systems - Ability to work independently in a remote environment while staying highly collaborative - Comfortable receiving feedback and iterating quickly Nice-to-Haves - Copywriting experience - Experience with DAMs (Digital Asset Management tools) - Familiarity with print production specs and file prep - Experience working with home services brands Salary Range $60,000 - $70,000 Benefits This is an exciting opportunity to work at a company that genuinely cares about its employees, franchisees, and customers! A company that believes in balance between work-life, that it is okay to have fun on the job, and that invests in its employees by providing challenging opportunities and tools to deliver excellence!