• Lead generation and evaluation of new and existing self‑direction markets, including FMS and Support Broker opportunities, employer authority, waiver amendments, carve‑ins, and program redesigns.
• Analyze state Medicaid strategies, Medicaid waivers, and Managed Care Organizations (MCOs) initiatives from a business development perspective, and legislative activity impacting self‑direction.
• Own the full sales cycle end-to-end: lead generation, discovery, solution positioning, negotiation, and close.
• Build and maintain long‑term client relationships to drive repeat business and referrals, while proactively sourcing and qualifying new opportunities through outbound prospecting, targeted market research, and strategic relationship building.
• Design market entry strategies, segmentation frameworks, and growth roadmaps aligned with organizational objectives.
• Build concise business cases for new states, health plans, or program expansions and present recommendations to executive leadership.
• Identify, qualify, and shape early‑stage opportunities prior to RFP or procurement release.
• Track leads, activity, and forecasts in CRM systems while capturing and maintaining strategic account intelligence—including political dynamics, procurement signals, competitive insights, and timing risks—to ensure accurate reporting and informed sales strategy.
• Develop tailored pitches and proposals aligned to client needs, business goals, and pain points, while creating opportunity briefs, pursuit strategies, and early positioning guidance for senior leadership.
• Independently build and manage a strong sales pipeline, consistently prioritizing high‑value opportunities to meet or exceed revenue targets.
• Explore adjacent growth areas (e.g., SDoH, caregiver workforce models, technology innovations, and home‑ and community‑based innovations), as needed to support self-direction sales and business development efforts.
• Represent the organization at select national and state conferences, policy forums, and innovation summits.
• Build early awareness and credibility with stakeholders involved in shaping self‑direction policy and procurement.
• Strengthen the organization’s reputation as a trusted, policy‑literate self‑direction partner.
• Partnered cross‑functionally with Product, Compliance, Operations, Marketing, and Client Engagement to ensure early opportunity readiness and improve conversion rates through refined messaging.
• Translate Self- Direction market intelligence into implementation considerations, product requirements, and operational implications.
• Provide concise, executive‑ready reporting on market trends, pipeline health, and growth risk/opportunity signals.
• Negotiate pricing, terms, and contracts while balancing customer satisfaction and company objectives.
• Operate with minimal oversight, taking full ownership of results and adapting quickly to changing priorities.
• Develop and maintain expert-level knowledge of the company’s full suite of products and solutions, enabling confident, accurate positioning across diverse client needs.
• Analyze performance data to optimize outreach strategies and continuously improve close rates.
