Role Description
As a Marketing Reporting Analyst, you will be responsible for transforming marketing data into clear, actionable insights by creating and maintaining performance reports across paid media, social media, and website analytics. You'll monitor trends, identify opportunities, support data-driven decision-making, and continuously improve reporting processes while collaborating with cross-functional teams to deliver meaningful insights that drive client success.
Duties and Responsibilities
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Own the numbers across every client.
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Build, maintain and continuously improve monthly performance reports for all clients across the agency's portfolio (We use Agency Analytics as our reporting suite).
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Pull and consolidate data from paid media platforms (e.g. Google Ads, Meta Ads), social platforms (Instagram, Facebook, LinkedIn, TikTok) and website analytics tools (GA4, Google Search Console) into clear, cohesive reports.
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Work with the discipline lead to ensure every report tells a story, not just what happened, but what it means and what should happen next.
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Develop and maintain reporting templates and dashboards that make data easy to interpret and action for clients and internal teams alike.
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Be the agency’s early warning system.
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Monitor performance trends across clients and flag anomalies, opportunities and risks before they become problems.
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Identify patterns across our client portfolio, what's working, what isn't and where there are opportunities to replicate success.
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Bring a cross-client perspective that individual specialists can't have. Spotting what the data is telling us at a macro level.
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Support the team with ad hoc analysis.
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Respond to data requests from specialists, account leads and the broader team. Turning raw data into clear, actionable outputs.
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Help the team answer specific business questions through structured analysis, whether that's diagnosing a performance drop, sizing an opportunity, or evaluating a test.
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Work closely with performance, SEO, social and CRM specialists to understand what questions they're trying to answer and help them answer them faster.
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Keep raising the bar on how we report.
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Proactively look for ways to make reports more useful, more efficient to produce and more impressive to clients.
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Recommend tools, integrations, or process improvements that reduce manual effort and improve data quality.
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Help build reporting best practices across the team so standards are consistent and scalable.
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Deliver monthly client reports on time, every time, across all disciplines.
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Collaborate with specialists to ensure the right metrics are being tracked and reported for each client's goals.
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Stay current on platform reporting updates, new metrics and analytics best practices.
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Share learnings and data insights across the team to inform strategy and planning.
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Take part in developing office culture and establishing positive team dynamics.
Qualifications
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2+ years of experience in a reporting, analytics, or data-focused marketing role.
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Prior experience within an agency environment is desired but not essential.
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Hands-on proficiency with Google Analytics 4, Google Search Console, Meta Ads Manager, Google Ads and social platform analytics.
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A genuine ability to translate data into plain-language insights, you don't just report numbers, you explain what they mean.
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Strong organisational skills with the ability to manage multiple reporting cycles and deadlines simultaneously.
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Exceptional attention to detail, you catch the anomaly others miss and you never let a number go out the door without sense-checking it.
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A proactive, solution-oriented mindset; you look for what the data is telling you, not just what was asked.
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Strong written and verbal communication skills across all levels from peers to clients to leadership.
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Self-starter who works well independently and as part of a collaborative team.
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A baseline understanding of current data privacy regulations and compliance standards.
Advantageous Skills
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Experience with reporting or visualisation tools (Looker Studio, Supermetrics, or similar).
