• Develop and execute the influencer strategy across all Blueroot Health brands, aligned to brand positioning, audience growth, and revenue goals.
• Source, vet, and recruit creators — from nano and micro to mid-tier and macro — matched to each brand’s audience, voice, and category.
• Own outreach, negotiation, and contracting: deliverables, usage rights, exclusivity, FTC disclosure terms, payment terms, and performance expectations.
• Write creator briefs that translate brand goals into clear, actionable direction while leaving room for authentic creator voice.
• Manage day-to-day creator relationships, including timelines, content reviews, revisions, approvals, and payment.
• Build and run a product seeding / gifting program with clear selection criteria, tracking, and follow-up.
• Own the UGC pipeline end-to-end on the sourcing side: solicit and collect user-generated content through seeding, ambassador programs, and direct outreach; secure usage rights and disclosure terms; maintain a central UGC library with clear rights, expiration dates, and tagging for the Social Media Manager and other internal teams to draw from.
• Develop an ambassador / long-term partner program for the highest-performing creators across brands.
• Own the affiliate program end-to-end — platform management (e.g., Impact, ShareASale, Refersion, LevAnta, Rakuten, or similar), affiliate recruitment, activation, and ongoing optimization.
• Recruit and activate publisher affiliates, content sites, deal/coupon partners, loyalty partners, and creator affiliates appropriate to each brand.
• Set and manage commission structures, bonuses, and promotional offers; negotiate placements and exclusive offers with top affiliates.
• Monitor affiliate activity for compliance with brand guidelines, trademark bidding rules, and FTC disclosure requirements; enforce program terms.
• Run regular affiliate communications — newsletters, new product launches, promotional calendars, performance updates.
• Track and report on program performance using KPIs including attributed revenue, ROAS, new customer acquisition, average order value, content output, EMV, engagement on partner-produced content, and program contribution to overall marketing mix.
• Manage program budgets and payouts; reconcile commissions, fees, and creator payments accurately and on schedule.
• Deliver regular performance readouts to the Director of Marketing Communications with clear insights and recommended next actions.
• Partner with the Social Media Manager on amplifying high-performing partner content on brand channels and coordinating launch moments where organic social and partner activations align.
• Partner with the Lifecycle Marketing Manager to integrate creator and affiliate content into email and SMS where appropriate.
• Partner with Paid Media on whitelisting / partnership ads, allowlisting workflows, and creative sourced from top creators.
• Partner with E-commerce, Brand, Customer Service, and Regulatory on landing pages, offer codes, partner customer experience, and claim review.
• Direct outside agency partners where used (talent agencies, influencer marketing agencies, affiliate management services); write briefs, hold quality and timelines, and ensure performance against agreed KPIs.
• Stay on top of the creator economy, affiliate landscape, platform shifts, and competitor activity; bring forward test ideas and new partner types.
• Ensure all partner activity complies with FTC disclosure requirements, platform policies, and DSHEA / FDA guidelines for dietary supplement claims; partner with Regulatory on claim review as needed.
• Maintain accurate records of partner agreements, content rights, usage windows, and program performance.
• Perform other duties as assigned.
