Caraway Home

• Lead and continuously evolve Caraway's Quality Assurance program across our in-house team and BPO partners, building scalable processes that drive exceptional customer experiences. • Manage, coach, and develop our Senior QA Associate, while partnering with our Senior CX Manager to ensure consistent quality standards, effective coaching, and ongoing performance improvement. • Develop and maintain QA frameworks, scorecards, calibration sessions, and feedback loops that drive consistency, accountability, and continuous improvement. • Analyze QA performance, customer feedback, and operational trends to identify root causes, measure customer impact, and deliver actionable recommendations to CX leadership and cross-functional partners. • Partner closely with our Senior QA Enablement Manager to identify coaching opportunities, validate training effectiveness, and ensure our knowledge base, macros, and support content remain accurate, customer-first, and aligned with company policies. • Own quality oversight for AI-powered customer experiences, including chatbots, automations, and AI-assisted responses, continuously improving accuracy, tone, resolution quality, and escalation logic. • Ensure a consistent Caraway experience across all customer touchpoints by auditing interactions across internal teams, BPO partners, marketplaces, and third-party support channels for quality, compliance, and brand voice. • Partner with CX leadership to review and improve customer-facing policies, macros, and workflows, ensuring they scale quality, enable agents, and support operational excellence. • Lead regular quality reporting, business reviews, and calibration sessions, communicating performance trends, customer insights, and improvement opportunities to stakeholders across the organization. • Champion a culture of quality, curiosity, and customer advocacy by using Voice of the Customer insights to proactively identify risks, influence decision-making, and improve the end-to-end customer experience.

• Own end-to-end strategy, execution and optimization of paid search channels (Google, YouTube, etc), ensuring seamless execution from start to finish, with a focus on driving performance and achieving growth targets • Manage media buying, bidding strategies, budget allocation and pacing to hit ROAS, CPA and revenue goals • Oversee all aspects of campaign and ad trafficking, including quality control, launch, reporting, and comprehensive analysis • Operate as the in-house resource for paid search execution; manage campaign set-up, tracking, A/B tests, and reporting • Own the management of product feeds for both paid search and social needs, ensuring high-quality imagery and best practices for titles/images • Ensure the proper functioning and accuracy of the pixel for precise data tracking and analysis • Thorough understanding of campaign data, going beyond surface-level analysis to uncover specific insights, trends, and new opportunities for optimization and to drive more strategic decisions and improvements • Spearhead the testing of new strategies to stay ahead of industry trends and maximize ROI • Collaborate with the growth team to plan and execute Haus tests • Develop and implement advanced reporting frameworks to track campaign performance, providing actionable recommendations for improvement • Leverage a data-driven approach to analyze key performance drivers, optimizing channel ROI and overall campaign effectiveness • Own daily monitoring of performance, pacing, and budgets to deliver iROAS, CAC, and new customer goals • Regularly report on paid search performance to key collaborators; translate complex data into actionable insights for future campaigns • Collaborate with internal teams such as Creative, Brand, and Retention to optimize campaign performance through targeting, creative direction, and optimization strategies (specifically when it comes to DemandGen)

• Manage day-to-day ambassador communications, escalations, and campaign timelines • Attend weekly syncs with the Associate Director, Influencer and serve as the primary point of contact across the program • Review and approve ambassador briefs and content created before distribution • Compile weekly performance snapshots and deliver monthly ambassador performance reports (engagement data, revenue attribution, top performers, program health) • Oversee budget pacing and flag any spend efficiency concerns • Monitor ambassador inboxes • Manage gifting shipments, CRM/database updates, and deliverable trackers • Distribute campaign briefs, creative assets, and product information to active ambassadors • Coordinate ambassador events, virtual community touchpoints, and product drops

• Own the paid influencer roadmap, strategy, and performance against growth goals • Develop testing frameworks across creators, content formats, platforms, and audience segments • Identify new opportunities to drive incremental customer acquisition and revenue • Stay ahead of creator economy trends and recommend strategic investments • Manage channel forecasting, budget allocation, and performance targets • Optimize creator mix, partnerships, and investment strategy to improve efficiency and scale • Deliver executive-ready reporting, insights, and recommendations • Build and manage a diversified creator portfolio across platforms and tiers • Lead negotiations for creator partnerships, usage rights, and long-term agreements • Develop scalable partnership frameworks that balance brand and performance objectives • Partner closely with Brand, Growth, Creative, and Product teams to support launches and business priorities

• Serve as a senior advocate and business owner across all five functional teams, ensuring each has the strategic direction, mentorship, resources, and cross-functional visibility needed to do their best work. • Architect and continuously evolve Caraway’s marketing strategy, ensuring the organization is structured to support rapid growth across DTC, Marketplace, Retail, International and emerging markets & channels. • Partner with the Chief Strategy & Commercial Officer to set and execute a unified omnichannel growth strategy across DTC, Marketplace, and Retail, ensuring Marketing is a driving force behind sell-through, brand visibility, and a seamless customer experience at every touchpoint. • Act as a key strategic thought partner to the CEO and Leadership team, shaping company priorities and long-term brand & growth positioning with equal parts creative ambition and commercial rigor. • Bring a cross-functional perspective and point of view to every leadership conversation, challenging assumptions, connecting dots across the business, and driving the team toward better, faster decisions. • Partner closely with the VP of Creative on the holistic marketing calendar: hero product moments, campaign timing, promotional events, and seasonal planning integrated across all channels. • Foster tight alignment, clear accountability, and strong execution across internal teams and external partners, agencies, and vendors. • Own Caraway’s nine figure marketing budget with the strategic vision and financial discipline to drive outsized returns, knowing where to push, where to pull back, and how every dollar connects to business outcomes. • Oversee Caraway's ecommerce strategy across DTC and Marketplace, ensuring both channels are growing, differentiated, and delivering against commercial goals within the broader omnichannel business. • Set the measurement framework for the marketing organization, ensuring every function has clear KPIs, reliable data, and the analytical infrastructure to make fast, informed decisions.

• Execute social media publishing based on a pre-defined content calendar provided by the Caraway team • Utilize Nectar to schedule and publish content across social platforms (Instagram, TikTok, YouTube, Pinterest, etc.) • Repurpose existing content for secondary channels (e.g., Pinterest), ensuring platform-specific formatting and optimization • Ensure accuracy, timing, and quality control of all scheduled content • Upload and organize social assets across platforms, including short-form video distribution • Produce weekly and monthly social performance reports using Nectar and existing templates • Track and compile key metrics including reach, engagement, follower growth, and content performance • Monitor social platforms for relevant trends, conversations, and cultural moments

• Own lifecycle as a business function, with direct accountability to LTV, contribution margin, repeat purchase velocity, and cohort performance • Define and operationalize lifecycle KPIs, ensuring they are consistently measured, reported, and tied to financial outcomes (not attributed revenue) • Build a long-term lifecycle strategy that identifies structural growth levers across the customer journey, including onboarding, repeat behavior, cross-category expansion, and reactivation • Lead the development of lifecycle architecture, including segmentation strategy, automation systems, personalization frameworks, and channel orchestration across Email, SMS, Direct Mail, and emerging channels • Design and implement pricing and incentive governance across lifecycle to balance growth and margin, including testing frameworks for offer strategy, discounting, and payback • Partner with Finance and Data to establish clear incrementality measurement, cohort analysis, and forecasting models tied to lifecycle performance • Drive cross-functional initiatives that improve lifecycle outcomes at a systems level (e.g., welcome offer strategy, product merchandising alignment, PDP/onsite conversion improvements, post-purchase experience) • Translate complex data into clear strategic direction, identifying root causes of performance issues and defining actions that unlock scale • Establish a disciplined experimentation framework focused on high-impact lifecycle changes, not incremental campaign testing • Own lifecycle forecasting and planning, ensuring retention is a core input into company revenue and profitability targets • Build and lead a high-performing lifecycle team, setting a high bar for strategic thinking, ownership, and accountability • Define how lifecycle integrates with acquisition, ensuring full-funnel alignment and maximizing total customer value

• Own senior-level relationships across Caraway's mass, club, and grocery accounts, ensuring alignment on joint business priorities, growth plans, and long-term partnership success. • Manage day-to-day communication and account needs, serving as the primary point of contact across sales, marketing, support, and operational matters. • Partner with the Chief Strategy & Commercial Officer to develop and execute account strategy, channel prioritization, and long-term retail and business development plans. • Collaborate with Caraway's Leadership team to define and drive retail, omnichannel, and business development strategy — aligning channel priorities with broader company goals. • Lead account- and channel-level growth initiatives, translating company objectives into scalable, account-specific programs. • Develop, execute, and continuously refine customized growth plans for existing and new accounts, grounded in sales performance and consumer insights. • Engage accounts at both the HQ and field level to deepen relationships, uncover opportunities, and accelerate growth. • Leverage performance data and market insights to inform decisions across assortment, merchandising, and channel expansion. • Collaborate cross-functionally to develop and implement a cohesive retail merchandising strategy that aligns with brand goals and customer needs. • Lead end-to-end negotiations and structuring of new partnerships, ensuring strong commercial outcomes and brand alignment. • Drive channel-specific sales strategies, plans, and promotional frameworks to expand Caraway's presence across mass, club, grocery, and new channels. • Prepare and deliver compelling business proposals, sales presentations, and collateral for new and existing retail and business development opportunities. • Oversee retail reporting, performance tracking, and business review cadences to drive accountability and strategic decision-making. • Prepare presentation materials, sales reports, and internal documents required for effective selling and stakeholder communication. • Provide strategic direction and guidance to internal teams supporting retail accounts — including marketing, operations, merchandising, and finance. • Build scalable processes, tools, and frameworks to support retail growth and channel expansion.

Who are we: Caraway is a home goods brand on a mission to craft well-designed, non-toxic essentials that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, made without forever chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process emits less CO2 than traditional non-stick coatings, and we use sustainable packaging practices and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better—for you and the planet—in every step of the process. Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more. We’ve amassed over 150,000+ five-star reviews from more than 2.5M+ happy customers and thousands of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN. Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply! The Opportunity: We are looking for a Senior Brand Designer to join our team to help develop, execute, and evolve brand creative across Caraway’s owned marketing channels and website. This role will partner closely with marketers, cross-functional stakeholders, external vendors, and fellow designers to concept and execute impactful, high-performing creative that strengthens and advances Caraway’s visual identity across online and offline touchpoints. You will play a key role in owning campaigns from concept through production — contributing to big ideas while also delivering thoughtful, detail-oriented execution across print, digital, and experiential channels. Who You Are: You are a strategic, execution-minded brand designer with a strong foundation in typography, layout, and visual storytelling. You think beyond the brief — approaching problems from multiple angles and translating business objectives into compelling, cohesive creative across print, digital, and experiential channels. You take ownership of your work from concept through production, manage overlapping priorities with clarity, and operate with a high level of autonomy. You’re comfortable collaborating cross-functionally while maintaining accountability for deadlines, details, and creative excellence. Responsibilities: - Ideate & execute evergreen/event concepts across multiple channels including, but not limited to: Paid, Social, Email and Print: - Develop cohesive creative assets & concepts that are in-line with both our internal messaging and creative guidelines, building upon the established Caraway brand identity. - Use historical data to guide your creative decision making, ultimately developing assets that resonate across profiles & personas both familiar and unfamiliar with the Caraway ecosystem. - Own and manage overlapping campaign timelines, balancing high-volume deliverables across channels while maintaining creative quality and meeting deadlines. - Interpret briefs and/or business goals into high-performing creative - Maintain and implement Caraway Brand Guidelines across a variety of marketing & social channels, including: - Paid & Organic content (static & motion) - Print collateral such as packaging materials, direct mail, retail POS, etc. - Website landing pages and all associated content - Design for offline/experiential brand activations - Enact Brand Storytelling and maintain synergy throughout all Caraway marketing channels: - Participate in creative testing for paid marketing channels and use these insights to expand our brand visual toolkit & top performing creative strategies - Collaborate with external freelancers and resources as needed to produce content while enforcing the Caraway brand identity - Support the Associate Design Director in ensuring evergreen and campaign-specific design direction strategies are supported across all marketing assets Knowledge, skills, and abilities: - 5+ years of experience in brand design & curating delightful mobile and/or social-first experiences, with a compelling portfolio of distinctive technical creative design work; DTC brand development experience a plus - Expert in the Adobe Suite (Photoshop, AfterEffects, InDesign, Illustrator, Premiere) and related web design tools (Figma) - Strong organizational skills, time management skills, a keen eye for detail, and ability to manage multiple projects at once - You work well in a team as well as alone - You're excited about our mission and making an impact at Caraway The anticipated base salary range for this role ​is $90,000 - $110,000 - Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role. Please note that the duties and responsibilities outlined in this job description are intended to describe the general nature and level of work performed by employees assigned to this position. It is not an exhaustive list of all responsibilities, duties, and skills required for the role. Additional tasks and responsibilities may be assigned as needed to meet business needs. Life at Caraway: Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together. Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world. Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then. Benefits: We value you and your family. With this in mind, full-time eligible employees are provided: - Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it. - 401k: A 3% company match to help you plan for for your future - Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s - Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody - A Setup that works for you: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked! - Elevate your Workspace: Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it! - Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most. - Coworking Reimbursement: Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office. - Events + Swag: Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag! - Leveling Up with Caraway: In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to all full-time employees to support their professional development aspirations! - #AwayFromCaraway: We believe healthy, happy humans do better work. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days. - Wellness Reimbursement: Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them. - Employee Discount: We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too! - Home Upgrade(s): Complimentary product as a new hire + continuous to expand your Caraway Home collection. Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. If you require reasonable accommodation in completing this application, interviewing, completing any testing, or otherwise participating in this hiring process, please direct your inquiries to recruiting@carawayhome.com. Only requests related to accommodations will be responded to.