Building brands that fuel lasting happiness and health for people & planet.
Affiliate & Influencer Manager
Location
Connecticut
Posted
3 days ago
Salary
0
Seniority
Senior
Job Description
Affiliate & Influencer Manager
Blueroot Health™
• Develop and execute the influencer strategy across all Blueroot Health brands, aligned to brand positioning, audience growth, and revenue goals. • Source, vet, and recruit creators — from nano and micro to mid-tier and macro — matched to each brand’s audience, voice, and category. • Own outreach, negotiation, and contracting: deliverables, usage rights, exclusivity, FTC disclosure terms, payment terms, and performance expectations. • Write creator briefs that translate brand goals into clear, actionable direction while leaving room for authentic creator voice. • Manage day-to-day creator relationships, including timelines, content reviews, revisions, approvals, and payment. • Build and run a product seeding / gifting program with clear selection criteria, tracking, and follow-up. • Own the UGC pipeline end-to-end on the sourcing side: solicit and collect user-generated content through seeding, ambassador programs, and direct outreach; secure usage rights and disclosure terms; maintain a central UGC library with clear rights, expiration dates, and tagging for the Social Media Manager and other internal teams to draw from. • Develop an ambassador / long-term partner program for the highest-performing creators across brands. • Own the affiliate program end-to-end — platform management (e.g., Impact, ShareASale, Refersion, LevAnta, Rakuten, or similar), affiliate recruitment, activation, and ongoing optimization. • Recruit and activate publisher affiliates, content sites, deal/coupon partners, loyalty partners, and creator affiliates appropriate to each brand. • Set and manage commission structures, bonuses, and promotional offers; negotiate placements and exclusive offers with top affiliates. • Monitor affiliate activity for compliance with brand guidelines, trademark bidding rules, and FTC disclosure requirements; enforce program terms. • Run regular affiliate communications — newsletters, new product launches, promotional calendars, performance updates. • Track and report on program performance using KPIs including attributed revenue, ROAS, new customer acquisition, average order value, content output, EMV, engagement on partner-produced content, and program contribution to overall marketing mix. • Manage program budgets and payouts; reconcile commissions, fees, and creator payments accurately and on schedule. • Deliver regular performance readouts to the Director of Marketing Communications with clear insights and recommended next actions. • Partner with the Social Media Manager on amplifying high-performing partner content on brand channels and coordinating launch moments where organic social and partner activations align. • Partner with the Lifecycle Marketing Manager to integrate creator and affiliate content into email and SMS where appropriate. • Partner with Paid Media on whitelisting / partnership ads, allowlisting workflows, and creative sourced from top creators. • Partner with E-commerce, Brand, Customer Service, and Regulatory on landing pages, offer codes, partner customer experience, and claim review. • Direct outside agency partners where used (talent agencies, influencer marketing agencies, affiliate management services); write briefs, hold quality and timelines, and ensure performance against agreed KPIs. • Stay on top of the creator economy, affiliate landscape, platform shifts, and competitor activity; bring forward test ideas and new partner types. • Ensure all partner activity complies with FTC disclosure requirements, platform policies, and DSHEA / FDA guidelines for dietary supplement claims; partner with Regulatory on claim review as needed. • Maintain accurate records of partner agreements, content rights, usage windows, and program performance. • Perform other duties as assigned.
Job Requirements
- Minimum of 5 years of professional experience in influencer marketing, affiliate marketing, or creator partnerships, with at least 2 years owning a program (not just executing within one).
- Hands-on experience managing an affiliate platform such as Impact, ShareASale, Refersion, LevAnta, Rakuten, or similar.
- Demonstrated track record of recruiting and activating creators / affiliates that delivered measurable revenue or audience growth; examples or case studies of programs you built or scaled.
- Strong negotiation skills and comfort closing partner deals — deliverables, commissions, usage rights, exclusivity.
- Sharp commercial instincts; able to size partner opportunities and prioritize based on ROI.
- Strong analytical skills and fluency in Excel; comfort pulling, interpreting, and presenting performance data.
- Excellent written communication for briefs, partner outreach, and program communications.
- Working knowledge of FTC disclosure requirements and influencer / affiliate compliance.
- Strong attention to detail, organization, and the ability to manage multiple brands, partners, and deadlines in a fast-paced environment.
- Self-directed work ethic and ability to operate independently.
Benefits
- Health insurance
- Paid time off
- Flexible work arrangements
- Professional development opportunities
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