Blueroot Health™

• Lead the design, development, and practitioner-focused educational programs for Blueroot Health • Oversee a diverse portfolio of advanced scientific content including clinical reviews, mechanistic summaries, and evidence analyses • Develop and maintain an accessible digital education platform that functions as an authoritative clinical reference • Identify evolving practitioner needs, care gaps, and real-world clinical challenges for advanced nutrition science • Deliver live and virtual presentations, professional seminars, clinical workshops, and conference lectures • Work cross-functionally with Regulatory Affairs, Sales Training, Marketing, and Product Development • Coordinate clinical case studies, investigator collaborations, and practice-based research initiatives

• Own and execute the DTC growth strategy across all portfolio brands • Drive new customer acquisition through paid media, organic channels, partnerships, and emerging platforms • Optimize CAC, ROAS, and contribution margin • Identify scalable growth opportunities and new channels • Partner with creative and brand teams to improve conversion performance • Lead subscription growth initiatives and lifecycle marketing programs • Improve retention, churn reduction, and customer lifetime value (LTV) • Develop segmentation, personalization, and CRM strategies • Optimize onboarding, replenishment flows, and win-back campaigns • Enhance loyalty and customer engagement programs • Oversee DTC website performance and conversion rate optimization (CRO) • Drive improvements in UX, merchandising, pricing, and offer strategies • Partner with product and operations teams to improve customer experience • Leverage A/B testing and behavioral analytics • Own DTC performance metrics and forecasting • Build KPI dashboards and growth models • Translate data into actionable strategies • Monitor cohort performance, LTV/CAC dynamics, and subscription health • Drive a culture of experimentation and continuous optimization • Collaborate with marketing, brand, operations, supply chain, and finance • Align growth strategies with inventory and business objectives • Lead agency and vendor relationships • Champion customer-centric decision making

• Develop and execute a comprehensive sales & marketing strategy for BlueRoot Health’s brand portfolio on Amazon. • Own the end-to-end Amazon PPC strategy, including Sponsored Products, Brands, and Display, while optimizing ACoS, TACOS, and ROAS. • Lead Amazon SEO initiatives, overseeing the optimization of product titles, bullet points, A+ Content, and Brand Stores to drive organic ranking and conversion. • Manage the full Amazon P&L, including budget forecasting, digital media investments, margin analysis, and promotional calendars. • Partner with Supply Chain and Finance to manage the FBA inbound strategy, inventory forecasting, and account health compliance to avoid stockouts and chargebacks. • Translate complex marketplace data into actionable weekly reporting for executive leadership, identifying emerging patterns and competitive threats. • Collaborate and maintain effective working relationships with cross-functional partners including Marketing/Brand, Supply Chain, Technology, and Finance, as well as external agency partners, to support communication, coordination, and the successful execution of role responsibilities.

• Oversee innovation across all four Blueroot Health brands—Vital Nutrients, Fairhaven Health, Bariatric Fusion, and Unjury—driving the development of product concepts, business cases, and go-to-market strategies in partnership with R&D and commercial teams. • Identify and deliver the 1-year and 3-year new product pipeline expected to generate more than 40% of annual company growth. • Lead the end-to-end innovation process, including the Stage Gate framework, ensuring new products are delivered on time and within budget. • Oversee product lifecycle management, refreshing and strengthening the existing portfolio to support continued brand growth. • Manages one direct report.

• Develop and execute an integrated communications strategy across the Vital Nutrients, Fairhaven Health, Bariatric Fusion and Unjury brands, ensuring each brand maintains clear positioning, differentiated messaging, and a consistent, science-backed voice. • Establish scalable messaging frameworks and governance to ensure alignment and efficiency across the portfolio. • Build an internal team to support comprehensive marketing communications needs across all brands. • Lead public relations and thought leadership initiatives that elevate the visibility and credibility of the organization and its portfolio brands within practitioner, clinical, consumer, and trade media. • Manage agency partners and support executive visibility, clinical expert engagement, and industry event participation. • Establish and manage a centralized editorial calendar that supports brand priorities while maximizing efficiency and content reuse across the portfolio and ensures a consistent message across all communications platforms. • Lead social media and influencer strategies across brands, building trusted relationships with healthcare professionals, clinical educators, and consumers. Ensure platform strategies reflect each brand’s positioning while leveraging shared resources and best practices. • Manages four direct reports.

• Serve as the enterprise owner of the Vital Nutrients brand, accountable for long-term brand equity, growth, and profitability across practitioner and consumer channels. • Define and evolve a clear, differentiated brand strategy, positioning, and messaging architecture that preserves clinical credibility while enabling scale. • Act as the senior internal authority and advocate for the brand, safeguarding scientific integrity, regulatory alignment, and brand standards across all touchpoints. • Own brand level P&L performance in partnership with Finance, including revenue growth, margin management, and investment prioritization. • Lead annual and multiyear brand planning, budget development, forecasting, and performance reviews, using insights to drive tradeoffs and decision-making. • Establish and monitor brand health, campaign effectiveness, and market KPIs, translating data into clear strategic recommendations. • Partner with Product Development, Scientific Affairs, Regulatory, Quality, Sales, Content, Creative, and Operations to ensure brand-led decision-making across the product lifecycle, and influence innovation pipelines, claims strategy, education, and commercialization to align with brand priorities and long-term growth objectives. • Translate brand strategy into clear frameworks, briefs, and guidance that enable consistent, high-quality execution across teams and channels. • Ensure cohesive brand expression—voice, visual identity, and messaging—across campaigns, platforms, and customer experiences. • Other responsibilities as assigned.

• Monitor and report on Amazon performance metrics across all brands including sales, traffic, conversion, Buy Box ownership, and ad performance (Sponsored Products, Brands, Display). • Identify listing health issues — suppressed listings, content gaps, unauthorized 3P sellers, and MAP violations — and escalate with recommended actions. • Analyze Share of Voice and competitive positioning across key category search terms. • Support A+ content and listing optimization efforts using data to prioritize improvements. • Track Subscribe & Save penetration and identify opportunities to grow recurring revenue on Amazon. • Build and maintain reporting dashboards across DTC brand sites tracking sessions, conversion rate, AOV, repeat purchase rate, and subscription metrics. • Analyze customer cohort behavior to identify LTV trends, churn signals, and retention opportunities. • Support A/B testing efforts by pulling and interpreting test results across landing pages, PDPs, and email/SMS flows. • Partner with the email and paid media teams to connect campaign performance to site revenue outcomes.

• Lead end-to-end project management stages and cross functional coordination for on time progress for defined launch dates of all products in the pipeline • Establish timelines, milestones, critical paths, risk registers, and contingency plans for all launch projects • Manage and facilitate the stage-gate process, ensuring cross-functional readiness at each gate review • Ensure all teams understand their roles, deliverables, timelines, and interdependencies throughout the launch cycle • Oversee all commercialization activities, including product master records, RFP’s, ingredient specifications, production schedules • Maintain accurate records of project decisions, specifications, approvals, and version control across all launch-related documents • Identify project risks early and collaboratively develop mitigation strategies • Support post-launch reviews to evaluate execution, performance vs. forecasts, and improvement opportunities.

• Lead the qualification, evaluation, and continuous monitoring of all third-party contract manufacturers. • Review and verify co-man compliance with FDA cGMP , NSF, and other certification bodies. • Ensure each manufacturing partner operates within approved quality systems and meets Blueroot Health’s production, testing, and documentation standards. • Maintain and update approved supplier/manufacturer qualification files, audits, and risk assessments. • Act as primary Blueroot Health compliance liaison for co-man quality questions, deviations, documentation requests, and investigative follow-up. • Review, manage, and approve all raw material specifications, blended batch specs, in-process specs, and finished product specifications. • Ensure all raw materials, intermediates, and finished goods have validated and complete specification sheets aligned with regulatory expectations. • Oversee receipt and verification of Certificates of Analysis (CoAs) from co-mans, ensuring completeness, accuracy, and compliance with specifications. • Maintain active, accessible, organized files for all specifications, CoAs, and quality-related documentation. • Prepare, manage, and review Master Manufacturing Records (MMRs) and Batch Production Records (BPRs) to ensure compliance prior to manufacturing release. • Review all batch documentation from co-mans for completeness, deviations, testing results, and non-conformance investigations. • Approve release of finished goods for shipment to Blueroot Health distribution centers once all quality requirements are met. • Ensure all documentation required for dietary supplement cGMP compliance is current, accurate, and audit ready. • Organize and support regulatory and certification inspections (FDA, NSF, State/Federal agencies). • Maintain facility registration documentation (FDA site registration, state registrations, third-party certifications). • Manage and update Standard Operating Procedures (SOPs), training records, and quality procedures related to co-manufacturing compliance. • Maintain active files for deviations, QC investigations, OOS reports, CAPAs, and other quality events. • Coordinate with co-mans to ensure investigations are completed thoroughly and on time. • Verify lab results meet product specifications; follow up when results deviate or require deeper investigation. • Analyze quality and performance data from co-mans to identify trends, risks, or process improvement opportunities. • Maintain records and summaries for customer complaints requiring QA review, including Adverse Events (AEs) and Serious Adverse Events (SAEs).