• Identify, contact, and build relationships with social media influencers who align with our brand values and vision. • Develop and execute creative influencer marketing campaigns that resonate with our target audience and generate attention. • Collaborate with our content and marketing teams to create engaging, shareable content in collaboration with influencers. • Monitor campaign performance and analyze key metrics to optimize future strategies. • Organize influencer events, including shootings and video shoots, for our social media channels. • Stay up-to-date with industry trends, emerging platforms, and best practices in influencer marketing.

• Identify, contact, and build relationships with social media influencers who align with our brand values and vision. • Develop and execute creative influencer marketing campaigns that resonate with our target audience and generate attention. • Collaborate with our content and marketing teams to create engaging, shareable content in collaboration with influencers. • Monitor campaign performance and analyze key metrics to optimize future strategies. • Organize influencer events, including shootings and video shoots, for our social media channels. • Stay up-to-date with industry trends, emerging platforms, and best practices in influencer marketing.

• Design and execute monthly influencer acquisition campaigns targeting specific verticals (health & fitness, gaming, lifestyle, finance, and more) • Build professional influencer sourcing processes beyond the Sweatcoin app, leveraging external platforms, direct outreach, and your own creative approaches • Explore and test new acquisition channels: AI-driven solutions, third-party affiliate programs, virtual influencers • Develop compelling lead magnets and communication strategies to attract high-quality influencers at scale • Analyze market opportunities and build data-driven business cases for new initiatives • Coordinate and focus the junior entrepreneur team across markets, standardizing processes and best practices • Establish clear workflows, tracking systems, and performance metrics • Drive continuous improvement and knowledge sharing across geographies

• Manage digital marketing campaigns across Instagram, TikTok, Twitch, Snapchat, X, etc. through creator sourcing, negotiation and other creator-facing communications. • Develop compelling written materials to achieve program goals, including creator messaging guidance and reports that are tailored to the needs of progressive organizations. • Monitor and report on program successes and challenges, providing actionable insights for improvement and proactively adjusting strategy as needed. • Stay at the forefront of emerging trends across social media to ensure high-quality and timely content. • Work closely with digital creators to develop creative and engaging content that meets campaign brief requirements and results in high engagement and performance. • Development of campaign materials, including creative briefs and post-program reports for clients. • Strategize with colleagues and clients to find new creative tactics to innovate on content, sourcing, and team processes • Report internally to Vocal leadership.