Vocal Media

• Manage and maintain Airtable databases to a high standard of data cleanliness and accuracy; • Track incoming support requests and collaborate with team members across Vocal departments to support a wide variety of data needs and deliver solutions; • Create and maintain scripts to automate data entry and ingestion; • Implement quality assurance protocols to ensure accuracy of data and technical products; • Assist with cleaning, preparing, and exploring data to support client reports and internal and external dashboards.

• Design, develop, and maintain ETL workflows to ingest, transform, and deliver data across multiple systems. Ensure pipelines are scalable, reliable, and efficient. • Design schemas, dbt models, and database structures optimized for dashboards and analysis. • Maintain a thorough, meticulously documented, and tested codebase that can be scaled across large datasets. • Collaborate with team members and stakeholders to understand data needs and deliver solutions.

• Lead analyses that translate data findings into clear, actionable insights and contribute to post-campaign reports. • Build and maintain tagging models using a mix of prompt engineering and traditional machine learning methods. • Synthesize analysis and insights across programs to inform strategy for future campaigns. • Contribute to research for organic social programs, including scoping and analyzing RCTs. • Draft presentations of experimental learnings, and share findings across teams.

• Own the development of client-facing proposals and pitch materials — this is the core of the role; produce customized, long-term and rapid response proposals that reflect a deep understanding of each client's goals, issue area, and strategic priorities • Develop the nuanced understanding needed to tailor proposals to different types of clients — knowing what a political funder needs to see versus a climate organization versus a reproductive rights group, and crafting each pitch accordingly • Proactively identify opportunities to expand existing partnerships, pushing clients to think long-term and try new formats, platforms, and approaches that deepen and grow our work together • Conduct robust research and competitive analysis to identify emerging trends, tools, and tactics across the broader digital world — translating findings into fresh ideas and concrete proposals clients are excited to act on • Serve as the internal subject matter expert on the future of digital media and emerging tactics, bringing a sharp, informed perspective to every pitch and sales setting • Prioritize innovation and maintain a critical eye on program design — question assumptions and revisit strategy often to ensure continuous improvement • Support client relationships by staying informed on account goals and contributing strategic thinking to partnership development, producing polished drafts that are ready for director review • Partner with the Partnerships Associate to ensure operational systems, timelines, and deliverables are running smoothly • Collaborate cross-functionally with internal teams to support seamless campaign execution

• Manage digital marketing campaigns across Instagram, TikTok, Twitch, Snapchat, X, etc. through creator sourcing, negotiation and other creator-facing communications. • Develop compelling written materials to achieve program goals, including creator messaging guidance and reports that are tailored to the needs of progressive organizations. • Monitor and report on program successes and challenges, providing actionable insights for improvement and proactively adjusting strategy as needed. • Stay at the forefront of emerging trends across social media to ensure high-quality and timely content. • Work closely with digital creators to develop creative and engaging content that meets campaign brief requirements and results in high engagement and performance. • Development of campaign materials, including creative briefs and post-program reports for clients. • Strategize with colleagues and clients to find new creative tactics to innovate on content, sourcing, and team processes • Report internally to Vocal leadership.

• Build and refine keyword-based search queries to scrape large volumes of social media posts, captions, comments, and transcripts relevant to specific issue areas • Work closely with our data team to provide clear instructions on the type of analysis that works best for a given client or problem: sentiment scoring, topic modeling, analyzing engagement metrics, etc. • Use AI tools to tag, classify, and code content at scale, categorizing posts by theme, tone, stance, or other relevant dimensions that would be impractical to label manually • Translate findings into visualizations and written deliverables that make data-driven insights accessible to non-technical audiences • Blend quantitative outputs with qualitative interpretation to develop findings that are both rigorous and narratively compelling • Synthesize qualitative findings into clear, compelling deliverables such as memos, briefs, and presentations that translate online discourse into actionable insights for non-technical audiences

• Conduct open-ended qualitative research across social media platforms, forums, and online communities to identify emerging narratives, trends, and audience attitudes relevant to specific issue areas • Track discourse across platforms like TikTok, Instagram, Facebook, X, and niche online spaces, developing a real-time read on how conversations are forming and shifting • Identify and analyze influential voices, content formats, and messaging patterns driving engagement on key topics • Synthesize qualitative findings into clear, compelling deliverables such as memos, briefs, and presentations that translate online discourse into actionable insights for non-technical audiences • Blend qualitative observations with quantitative signals to develop a well-rounded picture of how issues are resonating online

• Lead paid social strategy, media planning, and hands-on media buying across client campaigns. • Conceptualize and execute comprehensive cross-platform targeting and deployment strategies for advocacy and paid influencer programs. • Actively build, launch, and manage full-funnel paid campaigns in native ad managers (Meta, TikTok, Google Ads). • Manage and pace client ad budgets, including developing custom and lookalike audience architecture with a focus on data privacy. • Monitor daily performance against strict client KPIs and execute real-time optimization pivots and budget redistributions. • Serve as the technical media buying advisor in client planning sessions, translating complex metrics (CPA, CTR, CPM) into actionable insights and authoring quantitative performance reports. • Collaborate with Creator Program Managers to integrate organic influencer creative with paid media strategies. • Support experimental creator program vertical, including supporting content strategy, creator sourcing, and reporting as needed.

• Lead a comprehensive audit of workflows across teams, identify high-impact inefficiencies, and develop an AI adoption roadmap with clear prioritization and measurable outcomes • Design and own the organization's AI training strategy — including materials, best practice guides, and workshops — ensuring meaningful, sustained adoption of tools like ChatGPT, Claude, and others • Identify opportunities for custom plugins, automations, and integrations; partner with the tech team to scope, prioritize, and deliver solutions that address real organizational needs • Serve as the organization's internal AI authority — monitoring the evolving landscape, synthesizing what matters, and translating it into actionable recommendations for leadership and teams • Build frameworks and governance structures that support responsible, secure, and consistent AI use across the organization • Influence without authority: align stakeholders at all levels around AI initiatives and drive buy-in for change

• Lead the design, execution, and continuous improvement of operational processes across the organization, in close partnership with senior leadership • Manage and mentor operations staff, providing direction, feedback, and support on day-to-day priorities • Serve as a key liaison between the sales and programs teams — facilitating clear communication, alignment on shared workflows, and timely resolution of cross-functional needs • Own operational needs across programs, ensuring teams have the systems, tools, and support required to execute effectively • Support programs directly as needed — including onboarding coordination, account setup, and process implementation • Oversee tool implementation and new workflows, leading operational infrastructure projects that supports the broader team • Hold a high bar for speed and quality, with a consistent focus on tangible, measurable results • Proactively identify inefficiencies across the organization and lead the implementation of solutions that improve how we work.