• Manage all day-to-day Shopify storefront operations including product uploads, inventory management, pricing updates, and order processing
• Optimize product pages for conversion through compelling imagery, descriptions, variant structuring, and cross-selling strategies
• Configure and maintain Shopify apps and integrations including inventory sync, shipping, email marketing, analytics, and POS
• Monitor site uptime, troubleshoot issues promptly, and coordinate with developers on technical updates
• Manage checkout optimization, discount codes, gift cards, and promotional campaign execution
• Ensure mobile responsiveness, site speed, and user experience consistently meet best-in-class standards
• Sync inventory and sales data between online and physical retail locations
• Keep the storefront current with new arrivals, seasonal content, promotions, and accurate product information at all times
• Conduct regular audits to ensure product descriptions, pricing, imagery, and inventory are accurate and consistent
• Maintain overall site integrity by removing discontinued products, resolving broken links, and enforcing consistent formatting across all pages
• Serve as the primary point of contact for all vendors selling through Village Retail's e-commerce channels
• Onboard new vendors to the platform, coordinating product setup, imagery standards, pricing, and inventory processes
• Communicate proactively with vendors regarding inventory levels, restocking needs, and sales performance
• Plan and coordinate product launches and promotional campaigns in collaboration with vendor partners
• Track and analyze vendor performance metrics including sell-through rates, return rates, and customer feedback
• Manage vendor expectations and resolve issues related to online orders, fulfillment, and customer inquiries with professionalism
• Maintain accurate vendor records, product information, and pricing across all online channels
• Negotiate terms for online exclusives, promotional placements, and featured opportunities
• Ensure all vendors meet quality standards for product photography, descriptions, and packaging
• Manage social commerce integrations across Instagram Shopping, Facebook Shops, and emerging platforms
• Develop and oversee influencer and creator partnership programs with clearly defined deliverables and performance benchmarks
• Create and distribute affiliate links, promo codes, and UTM parameters for accurate campaign attribution
• Identify, recruit, and onboard micro-influencers and content creators aligned with Village Retail's mission and brand values
• Track influencer and affiliate performance and calculate ROI across all campaigns
• Own and execute the full email marketing strategy using Klaviyo
• Build, segment, and maintain email lists using advanced segmentation strategies to deliver targeted, high-performing campaigns
• Design, build, and deploy weekly newsletters featuring new arrivals, vendor spotlights, and promotional content
• Create and continuously optimize automated email flows including welcome series, abandoned cart recovery, post-purchase follow-up, win-back campaigns, and back-in-stock notifications
• Implement and manage SMS marketing campaigns integrated with the overall email strategy
• A/B test subject lines, content, send times, and calls to action to maximize performance
• Monitor email deliverability and maintain a healthy sender reputation
• Execute a comprehensive SEO strategy to increase organic traffic and search visibility across traditional and AI-powered search platforms
• Conduct keyword research for product pages, collections, and content to inform optimization priorities
• Optimize on-page elements including title tags, meta descriptions, header tags, and image alt text across the storefront
• Monitor and improve site speed and mobile usability on an ongoing basis
• Track keyword rankings and organic traffic performance using SEMrush, Ahrefs, or comparable tools
• Monitor Google Search Console for technical issues and leverage search performance data to inform strategy
• Implement and maintain Schema.org structured data markup to support rich results in traditional search and help AI engines accurately understand products, pricing, reviews, and availability
• Apply Generative Engine Optimization (GEO) strategies to ensure brand and product visibility in AI-generated search responses across platforms including Google AI Overviews, ChatGPT, Gemini, and Perplexity
• Develop and optimize FAQ content, buying guides, and conversational content that mirrors how users prompt AI tools, increasing the likelihood of appearing in generated responses
• Build topical authority through long-form content including product tutorials, trend reports, and expert guides that support both traditional rankings and AI visibility
• Optimize product content for voice search by structuring responses to answer specific, conversational queries clearly and concisely
• Set up and manage Google Analytics 4 including event tracking and full e-commerce reporting
• Create, manage, and optimize Google Ads campaigns including Shopping, Search, and Performance Max
• Maintain and troubleshoot the Google Merchant Center product feed, resolving product disapprovals promptly
• Manage Meta advertising campaigns across Facebook and Instagram with a focus on performance and return
• Implement and maintain conversion tracking via Google Tag Manager
• Monitor and optimize ROAS and customer acquisition costs on an ongoing basis
• Build performance dashboards and deliver clear weekly and monthly reporting to leadership
• Monitor customer feedback channels and respond to e-commerce-related inquiries with professionalism and timeliness
• Analyze customer behavior data to identify friction points and prioritize optimization opportunities
• Coordinate with fulfillment partners to ensure orders ship within established SLA standards
• Manage returns and exchanges for online orders efficiently and in alignment with company policy
• Develop and implement strategies to improve customer retention and repeat purchase rates
