The Village Market ®

• Manage all day-to-day Shopify storefront operations including product uploads, inventory management, pricing updates, and order processing • Optimize product pages for conversion through compelling imagery, descriptions, variant structuring, and cross-selling strategies • Configure and maintain Shopify apps and integrations including inventory sync, shipping, email marketing, analytics, and POS • Monitor site uptime, troubleshoot issues promptly, and coordinate with developers on technical updates • Manage checkout optimization, discount codes, gift cards, and promotional campaign execution • Ensure mobile responsiveness, site speed, and user experience consistently meet best-in-class standards • Sync inventory and sales data between online and physical retail locations • Keep the storefront current with new arrivals, seasonal content, promotions, and accurate product information at all times • Conduct regular audits to ensure product descriptions, pricing, imagery, and inventory are accurate and consistent • Maintain overall site integrity by removing discontinued products, resolving broken links, and enforcing consistent formatting across all pages • Serve as the primary point of contact for all vendors selling through Village Retail's e-commerce channels • Onboard new vendors to the platform, coordinating product setup, imagery standards, pricing, and inventory processes • Communicate proactively with vendors regarding inventory levels, restocking needs, and sales performance • Plan and coordinate product launches and promotional campaigns in collaboration with vendor partners • Track and analyze vendor performance metrics including sell-through rates, return rates, and customer feedback • Manage vendor expectations and resolve issues related to online orders, fulfillment, and customer inquiries with professionalism • Maintain accurate vendor records, product information, and pricing across all online channels • Negotiate terms for online exclusives, promotional placements, and featured opportunities • Ensure all vendors meet quality standards for product photography, descriptions, and packaging • Manage social commerce integrations across Instagram Shopping, Facebook Shops, and emerging platforms • Develop and oversee influencer and creator partnership programs with clearly defined deliverables and performance benchmarks • Create and distribute affiliate links, promo codes, and UTM parameters for accurate campaign attribution • Identify, recruit, and onboard micro-influencers and content creators aligned with Village Retail's mission and brand values • Track influencer and affiliate performance and calculate ROI across all campaigns • Own and execute the full email marketing strategy using Klaviyo • Build, segment, and maintain email lists using advanced segmentation strategies to deliver targeted, high-performing campaigns • Design, build, and deploy weekly newsletters featuring new arrivals, vendor spotlights, and promotional content • Create and continuously optimize automated email flows including welcome series, abandoned cart recovery, post-purchase follow-up, win-back campaigns, and back-in-stock notifications • Implement and manage SMS marketing campaigns integrated with the overall email strategy • A/B test subject lines, content, send times, and calls to action to maximize performance • Monitor email deliverability and maintain a healthy sender reputation • Execute a comprehensive SEO strategy to increase organic traffic and search visibility across traditional and AI-powered search platforms • Conduct keyword research for product pages, collections, and content to inform optimization priorities • Optimize on-page elements including title tags, meta descriptions, header tags, and image alt text across the storefront • Monitor and improve site speed and mobile usability on an ongoing basis • Track keyword rankings and organic traffic performance using SEMrush, Ahrefs, or comparable tools • Monitor Google Search Console for technical issues and leverage search performance data to inform strategy • Implement and maintain Schema.org structured data markup to support rich results in traditional search and help AI engines accurately understand products, pricing, reviews, and availability • Apply Generative Engine Optimization (GEO) strategies to ensure brand and product visibility in AI-generated search responses across platforms including Google AI Overviews, ChatGPT, Gemini, and Perplexity • Develop and optimize FAQ content, buying guides, and conversational content that mirrors how users prompt AI tools, increasing the likelihood of appearing in generated responses • Build topical authority through long-form content including product tutorials, trend reports, and expert guides that support both traditional rankings and AI visibility • Optimize product content for voice search by structuring responses to answer specific, conversational queries clearly and concisely • Set up and manage Google Analytics 4 including event tracking and full e-commerce reporting • Create, manage, and optimize Google Ads campaigns including Shopping, Search, and Performance Max • Maintain and troubleshoot the Google Merchant Center product feed, resolving product disapprovals promptly • Manage Meta advertising campaigns across Facebook and Instagram with a focus on performance and return • Implement and maintain conversion tracking via Google Tag Manager • Monitor and optimize ROAS and customer acquisition costs on an ongoing basis • Build performance dashboards and deliver clear weekly and monthly reporting to leadership • Monitor customer feedback channels and respond to e-commerce-related inquiries with professionalism and timeliness • Analyze customer behavior data to identify friction points and prioritize optimization opportunities • Coordinate with fulfillment partners to ensure orders ship within established SLA standards • Manage returns and exchanges for online orders efficiently and in alignment with company policy • Develop and implement strategies to improve customer retention and repeat purchase rates

• Serve as the primary administrative point of contact for senior leadership across multiple business entities • Anticipate leadership needs, act with initiative, and deliver solutions without waiting to be directed • Prepare briefings, agendas, talking points, and follow-up summaries with a high degree of accuracy and professionalism • Manage sensitive and confidential information, communications, and documents with absolute discretion • Represent leadership with professionalism and integrity in every written and verbal interaction • Own and manage multiple executive email inboxes, ensuring responses are timely, accurate, and professionally crafted • Draft, edit, and send correspondence on behalf of leadership to vendors, partners, clients, and stakeholders • Develop and maintain inbox organization systems, escalating urgent matters and ensuring nothing is missed • Manage complex, multi-entity calendars with precision, coordinating meetings, interviews, calls, and appointments • Proactively identify and resolve conflicts, protect leadership time, and optimize daily schedules • Prepare and distribute agendas, briefing materials, and supporting documents in advance of all meetings • Attend meetings as required to capture detailed notes, track action items, and ensure accountability • Coordinate all logistics for virtual and in-person meetings, ensuring leadership enters every meeting fully informed and prepared • Review and evaluate incoming applications, submissions, and inquiries against established criteria on behalf of leadership • Communicate on behalf of leadership with vendors, partners, and service providers with professionalism and clarity • Lead coordination of internal and external events including pop-ups, vendor activations, community events, and organizational gatherings • Use Monday.com and Asana to manage tasks, coordinate cross-functional workflows, and ensure projects stay on track • Conduct research and compile findings into clear, actionable summaries that support leadership decision-making.