Role Description
This role owns the creation of visual, video, and application-based content that makes Apera's technology easier to understand, easier to trust, and easier for sales to use in conversations with prospects and customers.
This person turns technical proof into compelling content:
-
Application videos
-
Short clips
-
Product visuals
-
Social media assets
-
Sales enablement media
-
Event content
-
Webinar visuals
-
Customer proof assets
-
Campaign creative
The role is critical because Apera sells complex robotic vision technology. Buyers need to see it working. Sales needs visual proof. Marketing needs a steady content engine that can support:
-
Demand generation
-
Thought leadership
-
Paid media
-
SDR outreach
-
Website conversion
-
Webinars
-
Trade shows
Qualifications
-
3-6+ years in video production, content production, design, brand media, or B2B content marketing
-
Strong video editing skills required
-
Comfortable creating short-form content for LinkedIn, YouTube, paid media, websites, webinars, and sales outreach
-
Experience with tools such as Adobe Creative Suite, Canva, Descript, Veed, OpusClip, CapCut, Figma, or similar platforms
-
Ability to translate complex technical concepts into simple visual stories
-
Strong eye for design, pacing, clarity, and storytelling
-
Comfortable working with technical teams and raw demo footage
-
Strong English communication skills
-
Able to work quickly, independently, and across multiple content formats
Requirements
-
Hands-on operator who is comfortable building, launching, measuring, and improving work directly
-
Comfortable working in a fast-moving growth environment where priorities can shift quickly
-
Strong collaborator with sales, SDRs, product, engineering, agencies, and senior marketing leadership
-
Clear communicator who can turn complex technical information into practical business and campaign execution
-
High ownership mindset with strong attention to detail, follow-through, and performance outcomes
Benefits
-
Equity Participation: As an employee-owned company, we provide a meaningful stock option program, enabling all team members to share in the company’s long-term success and growth
-
Competitive & Transparent Compensation: We offer a competitive and transparent compensation package aligned with market benchmarks. For this role, the expected salary range is MXN $510,000– $603,000 annually. The final compensation package will be determined based on a range of factors, including your experience, skills, and the value you bring to the role and the organization
First 90-Day Outcomes
-
Create a repeatable video and visual content production workflow
-
Build the first set of short application clips from existing footage
-
Support active campaigns with visual assets and social content
-
Produce content for sales outreach, LinkedIn, webinars, paid media, and landing pages
-
Organize existing media assets into a usable content library
-
Create visual assets for at least one major campaign, launch, webinar, or event follow-up motion
-
Reduce the marketing leader's time spent creating visual and campaign assets
-
Help sales and SDRs explain Apera's technology faster through visual proof