Life-changing virtual mental health care across the full clinical spectrum
Growth Marketing Creative Producer
Location
United States
Posted
23 hours ago
Salary
0
Seniority
Senior
Job Description
Growth Marketing Creative Producer
Brightside Health
• Analyze the performance of existing creative to understand what is working and not working in the market • Track competitor messaging and creative trends across the behavioral health and broader DTC healthcare landscape • Mine intake data and free-text fields for language, pain points, and patterns that can directly inform creative • Stay plugged into social media trends and platform shifts (TikTok, Instagram, Reels, etc.) to spot what’s resonating in real time • Build and refine audience archetypes, personas, and segments to guide performance marketing direction • Translate research and audience insights into creative briefs and concepts • Produce a steady cadence of 5–10 new assets per week across formats including video, UGC-style content, static, and more • Use AI tools and other modern production tools to move fast without sacrificing quality • Manage multiple deliverables at once, prioritizing based on performance data and business needs • Partner with performance marketing to test, iterate, and double down on what’s working
Job Requirements
- 3+ years focused on content marketing specifically, including hands-on experience overseeing organic social and other owned content channels
- Bring a pragmatic mindset, caring more about performance and resonance than polish for polish's sake
- Roll up your sleeves as a genuine doer who gets things done
- Use AI and other modern tools to produce creative work efficiently
- Stay genuinely curious about people, including what motivates them, what resonates with them, and why
- Bring hands-on creative production experience, such as video editing or content creation
- Lean on data to guide creative decisions, pulling insights from surveys, intake data, and performance metrics
- Manage complexity across multiple projects and formats while thriving in a fast-paced environment
- Care deeply about mental health and feel energized by mission-driven work that actually changes lives
- Social media power user with a pulse on trends
Benefits
- A competitive salary and a performance-based bonus model
- Stock options so you have equity
- Fully paid for comprehensive health care (medical, dental, vision)
- Pet Insurance
- Life Insurance & Short / Long Term Disability
- 401k Plan
- Unlimited PTO and sick leave
- Paid Parental Leave
- Work remotely and whatever schedule works best for you
- Additional memberships and perks
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