Brightside Health

• Become the expert on and advocate for our members, acting as the owner of the customer journey • Develop lead nurture and newsletter campaigns to increase purchase rate • Develop and optimize onboarding workflows that educate and inspire members towards their treatment success. • Partner with cross-functional teams to understand barriers to member engagement and drive initiatives to improve check-ins, appointment booking, and attendance, where clinically appropriate. • Understand the drivers of member churn and develop programs to increase member retention. • Develop KPIs to gauge how effectively we are managing the member lifecycle. • Analyze programs to understand the impact they have on our success metrics, and balance our initiative portfolio to optimize KPIs.

• Analyze the performance of existing creative to understand what is working and not working in the market • Track competitor messaging and creative trends across the behavioral health and broader DTC healthcare landscape • Mine intake data and free-text fields for language, pain points, and patterns that can directly inform creative • Stay plugged into social media trends and platform shifts (TikTok, Instagram, Reels, etc.) to spot what’s resonating in real time • Build and refine audience archetypes, personas, and segments to guide performance marketing direction • Translate research and audience insights into creative briefs and concepts • Produce a steady cadence of 5–10 new assets per week across formats including video, UGC-style content, static, and more • Use AI tools and other modern production tools to move fast without sacrificing quality • Manage multiple deliverables at once, prioritizing based on performance data and business needs • Partner with performance marketing to test, iterate, and double down on what’s working

• Develop and execute the entire performance marketing vision, strategy, roadmap, and initiatives for Meta • Execute and iterate on effective performance marketing across Meta • Analyze and report on campaign and creative performance across Meta • Develop robust A/B and multivariate testing programs to optimize advertising tactics, copy, content, and landing page performance • Support effective attribution, market match testing, and more to ensure data accuracy • Maintain strong knowledge of our target customer, healthcare, digital marketing, and competitive trends • Collaborate to optimize landing page and funnel performance for leads sourced from Meta

• Provide primary analytics support for 1+ product-oriented delivery teams (PODs) centered in the Growth POD • Understand and interpret drivers of change in performance metrics and connect them to OKRs, marketing, clinical and financial outcomes • Analyze and interpret transactional business data, event-level product data, healthcare claims data, and other relevant information to identify trends and patterns • Present and visualize insights, trends and performance of initiatives and experiments to leadership • Develop and document data models to power KPI reporting and agentic analytics • Engage in creative problem solving with systematic solutions

• Identifying the highest-leverage opportunities across care discovery, mental health assessment, and provider booking experiences. • Connecting technical investments to measurable patient, operational, and business outcomes. • Using data to uncover friction points, understand system performance, and validate the impact of solutions. • Building platforms, tooling, and automation that enable cross-functional teams to move faster and make better decisions. • Simplifying complex intake and care-matching workflows while accounting for the realities of healthcare, insurance, and compliance. • Raising the technical bar by helping other engineers make sound architectural and implementation decisions. • Creating clarity and alignment in ambiguous problem spaces. • Delivering solutions that are reliable, observable, scalable, and maintainable. • Identifying opportunities to leverage AI, agents, and automation to reduce operational overhead, improve decision-making, and streamline complex workflows. • Championing a culture of experimentation by using A/B testing and data-driven learning to guide product and engineering decisions.

Role Description Nos encontramos en la búsqueda de un/a SAP FI Senior Consultant S/4HANA con fuerte expertise en localización argentina, para liderar iniciativas vinculadas a procesos financieros y fiscales. - Liderar implementaciones y mejoras en SAP FI sobre S/4HANA. - Configurar procesos financieros: GL, AP, AR e impuestos. - Garantizar cumplimiento de normativa fiscal y contable argentina. - Liderar iniciativas de localización argentina, incluyendo: - Facturación electrónica (AFIP) - IVA, IIBB, percepciones y retenciones - Libros legales y reporting fiscal - Asegurar integración con SD (facturación y cobranzas). - Coordinar con equipos técnicos y usuarios clave. - Liderar testing y soporte post go-live. - Libros, reportes a ARCA, configuración impositiva en S4 HANA. Qualifications - Experiencia comprobable como SAP FI Senior Consultant (+5/7 años). - Experiencia en S/4HANA. - Experiencia sólida en localización argentina (excluyente). - Conocimiento en FI-AR y procesos de cobranzas. Requirements - Se valorará experiencia en migraciones a S/4HANA. - SAP DRC / soluciones de e-invoicing o proveedores locales. - SAP Fiori. - Inglés intermedio. Company Description

Role Description Nos encontramos en la búsqueda de un/a SAP SD Senior Consultant con experiencia en S/4HANA y en localización argentina, para integrarse a proyectos de implementación y evolución en entornos corporativos complejos. - Modalidad: Remoto - Scope: proyectos locales y regionales Responsabilidades - Liderar y participar en proyectos de implementación, rollout y soporte evolutivo de SAP S/4HANA (SD). - Analizar y diseñar procesos end-to-end de Order to Cash (OTC). - Configurar y optimizar ventas, entregas, facturación y pricing. - Asegurar la correcta integración con FI, contemplando impactos fiscales locales. - Participar en iniciativas vinculadas a localización argentina (facturación electrónica, impuestos). - Interactuar con stakeholders de negocio y equipos técnicos (ABAP/integraciones). - Liderar pruebas funcionales y acompañar UAT. - Proponer mejoras y mejores prácticas. Qualifications - Experiencia comprobable como SAP SD Senior Consultant (+5/7 años). - Experiencia en S/4HANA. - Sólido conocimiento de procesos comerciales end-to-end. - Experiencia en localización argentina: - Facturación electrónica (AFIP) - Integración con impuestos (IVA, percepciones) Requirements - Integración con FI a nivel contable. - SAP Fiori. - Inglés intermedio/avanzado. Benefits - Liderazgo funcional - Capacidad analítica - Gestión de stakeholders - Autonomía y proactividad

• Own the product vision and roadmap for a cross functional team within our product suite • Define key performance indicators (KPIs) and iterate on product initiatives to improve KPIs • Conduct research and evaluate data to develop insights and identify product opportunities • Partner with the data team to evaluate and size potential investments and leveraging data to measure impact of product initiatives. • Write clear and effective product specifications • Collaborate with design to produce user friendly designs • Work with engineering to plan, deliver, and test software consistent with specifications • Communicate and evangelize the value of new features to cross functional stakeholders • Act as liaison and collaborate with Billing, Finance, Operations, Growth, Clinicians, and HR

• Diversify the DTC funnel. • Define and execute the strategy for scaling paid social and other paid channels alongside our existing paid-search acquisition. • Make Brightside resilient against single-channel concentration risk. • Personalize the funnel by channel and intent. • Lower-intent prospects from one channel shouldn't be treated the same as higher-intent prospects from another. • Design differentiated creative, landing experiences, and — where the data supports it — different funnel flows for different audiences. • Orchestrate the messaging journey alongside the funnel. • Partner with lifecycle marketing to design and test the email and SMS touchpoints that move prospects through to conversion and activation — with the same channel-and-intent-aware lens as the on-site funnel. • Conversion doesn't only happen on-site; it happens between sessions. • Sharpen targeting on our largest paid channel. • Replace today's more generic approach with tactics that differentiate by prospect CAC:LTV. • Move from "more traffic" to "better-economics traffic." • Lift partner and health-system referrals. • Build for the operations team, too. • Run rigorous experiments. • Define hypotheses, design A/B tests, interpret results, and ship the wins. • Partner with engineering to make the funnel dynamic.

• Own the product strategy and roadmap for Brightside’s client app • Design and optimize client journeys that drive activation and engagement • Build experiences that bridge digital and human support • Define and implement engagement loops • Partner with design, engineering, data, and operations teams • Use data and user insights to improve engagement and outcomes