Role Description We're looking for a Growth Marketing Manager to lead integrated marketing campaigns and help drive StackAdapt's virtual events and webinar program. This role is hands-on, collaborative, and data-driven — responsible for delivering multi-channel campaigns that drive pipeline and awareness while ensuring live virtual events and webinars remain a consistent source of education, engagement, and lead generation. The ideal candidate thrives at the intersection of strategy, execution, and cross-functional coordination. This role works closely with Product Marketing, Marketing Operations, Content/Web, Performance Marketing, and Sales Enablement teams to align campaign strategy with GTM priorities and ensure seamless execution across functions. This role reports to the Director, Digital & Integrated Marketing. StackAdapt is a Remote First company, we are open to candidates located anywhere in Canada for this position. What You'll Be Doing - Develop and execute integrated marketing campaigns supporting pipeline growth, product launches, and brand awareness initiatives with a multi-channel lens, spanning email, paid social, programmatic, virtual sponsorships, content, and digital channels. - Own end-to-end execution of live virtual events and webinars using BigMarker — from topic selection and speaker coordination to promotion, live delivery, and post-event follow-up. - Lead campaign kickoffs, cross-functional alignment meetings, and project management to keep deliverables on track across content, design, and digital teams. - Track and report on campaign and event KPIs — including MQLs, SQLs, pipeline contribution, and engagement metrics — and deliver post-campaign analyses with actionable recommendations, working closely with the Marketing Operations team. - Support quarterly G2 review collection campaigns and amplify G2 assets across owned and paid channels in coordination with Product Marketing. - Take ownership of the integrated campaign calendar and virtual event program with minimal ramp time. - Build trusted working relationships across PMM, Content, Sales, and Digital teams. - Pipeline Impact: Total lead (MQL and SQL) contribution and overall pipeline influenced by your integrated programs. - Program Performance: Webinar and live virtual event attendance rates, alongside audience engagement scores. - Execution Metrics: On-time and within-scope campaign delivery, plus a 100% completion rate on post-campaign analyses. What You'll Bring to the Table - 3-5 years of marketing experience (B2B, AdTech, SaaS, or Martech preferred) with a track record of owning integrated campaigns end-to-end — from planning through performance analysis. - Hands-on experience managing live virtual events and webinars using platforms such as BigMarker or ON24, including full run-of-show and live operations ownership. - Strong project management, stakeholder alignment, and cross-functional communication skills across teams including Product Marketing, Content, and Sales. - Proficiency in analyzing campaign (HubSpot, HockeyStack, or similar) and event performance data to generate insights and optimization recommendations tied to pipeline and revenue outcomes. - Ability to balance strategic thinking with executional excellence in a fast-paced, remote-first environment. Compensation The compensation range listed for this role reflects the expected base salary for candidates located in Ontario, Canada. It is informed by market data and the approved budget for this position. StackAdapt maintains different compensation ranges for roles across other countries and regions, and final offers will be aligned to the candidate’s current location. This range represents base salary only. Depending on the role, candidates may also be eligible for additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive benefits package. Factors Influencing Final Compensation - The final compensation offer will be determined by a variety of factors, which may include, but are not limited to: the candidate's specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications. - Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer. Ontario Salary Band $76,000 — $90,000 CAD Benefits - Highly competitive salary - Retirement/401K/Pension Savings globally - Competitive Paid time off packages including birthday's off! - Access to a comprehensive mental health care program - Health benefits from day one of employment - Work from home reimbursements - Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto - Robust training and onboarding program - Coverage and support of personal development initiatives (conferences, courses, books etc) - Access to StackAdapt programmatic courses and certifications to support continuous learning - An awesome parental leave program - A friendly, welcoming, and supportive culture - Our social and team events! Company Description StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know. We use artificial intelligence (AI) to streamline the resume reviews of candidates and assess their fit based on the criteria outlined in the job posting. We do not use AI to make any final hiring or interview decisions.