• Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization. • Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS). • Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions. • Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework. • Monitor and measure creative performance to evaluate how UA optimizations and changes influence results. • Identify areas of improvement by analyzing performance data and converting insights into clear actions. • Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience. • Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition. • Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis.

• Help bring more users to mobile apps through content, app store optimization, partnerships, influencer outreach, paid marketing support, landing pages, email, and experiments across different channels • Grow mobile apps by increasing downloads, active users, retention, revenue, and profit • Research users, competitors, keywords, creators, communities, and customer feedback to find growth opportunities • Turn growth ideas into simple, trackable experiments across organic, paid, social, app store, partnership, email, and other channels • Support app store optimization to improve visibility, conversion rates, rankings, downloads, and revenue • Create marketing copy, content ideas, ad concepts, landing page copy, outreach messages, and campaign briefs that help acquire users • Create and test promotional content for TikTok, Meta, and other social platforms to drive app installs, engagement, and profitable user growth • Support influencer, affiliate, partnership, and paid marketing campaigns focused on profitable user growth • Use analytics, app store data, ad platform data, customer feedback, and AI tools to understand performance and recommend what to do next • Take on additional growth, marketing, research, creative, analytics, or operational responsibilities that help the apps get more users and become more profitable

• Investigate SERPs and prioritize commercial-intent content. • Update existing content with hands on the editor. • Ensure content across our websites is correct and performing. • Take authorship when it makes editorial sense; brief and manage freelancers when scaling. • Measure what matters (traffic, positions, CTR, conversions).

• Own the end-to-end experimentation analytics process across pricing, paywalls, onboarding, lifecycle, and app store optimization initiatives. • Define experiment success metrics, cohorts, guardrails, and measurement plans before launch. • Monitor live experiments, evaluate statistical significance, and provide clear ship, iterate, or stop recommendations. • Maintain weekly business reporting and executive dashboards while validating data accuracy and investigating meaningful metric changes. • Ensure data integrity across the analytics stack by validating tracking after app releases, SDK updates, and product changes. • Reconcile revenue and event data across multiple platforms to ensure reporting consistency. • Maintain and improve event taxonomy and analytics documentation. • Perform funnel analysis, retention analysis, cohort analysis, and behavioral deep dives to identify growth opportunities. • Answer critical business questions related to user acquisition, onboarding performance, pricing, subscriptions, and retention. • Partner with Product, Engineering, and Growth teams to improve measurement quality and support strategic decision-making.