Mobile App Growth Marketing Specialist
Location
India
Posted
1 day ago
Salary
$25K - $35K / year
Seniority
Junior
Job Description
Mobile App Growth Marketing Specialist
Everis
• Help bring more users to mobile apps through content, app store optimization, partnerships, influencer outreach, paid marketing support, landing pages, email, and experiments across different channels • Grow mobile apps by increasing downloads, active users, retention, revenue, and profit • Research users, competitors, keywords, creators, communities, and customer feedback to find growth opportunities • Turn growth ideas into simple, trackable experiments across organic, paid, social, app store, partnership, email, and other channels • Support app store optimization to improve visibility, conversion rates, rankings, downloads, and revenue • Create marketing copy, content ideas, ad concepts, landing page copy, outreach messages, and campaign briefs that help acquire users • Create and test promotional content for TikTok, Meta, and other social platforms to drive app installs, engagement, and profitable user growth • Support influencer, affiliate, partnership, and paid marketing campaigns focused on profitable user growth • Use analytics, app store data, ad platform data, customer feedback, and AI tools to understand performance and recommend what to do next • Take on additional growth, marketing, research, creative, analytics, or operational responsibilities that help the apps get more users and become more profitable
Job Requirements
- At least 1 year of marketing, growth, social media, app promotion, content marketing, influencer marketing, paid ads, ASO, or performance marketing experience required
- No degree required, but a degree in marketing, business, communications, or a related field is preferred
- Very smart and quick to learn
- Strong written communication and copywriting ability
- Good taste in marketing, messaging, creative, and user psychology
- Comfortable testing ideas, reviewing results, and improving based on data
- Highly organized and reliable
- Strong attention to detail
- Able to research markets, competitors, customers, keywords, and channels independently
- Comfortable using software tools and learning new systems quickly
- Familiar with AI tools, or highly motivated to become excellent at using them
- Able to create clear briefs, reports, content drafts, campaign notes, and repeatable processes
- Proactive, curious, and willing to take responsibility quickly
- Comfortable with fast feedback, fast learning, and high standards
- Experience with mobile apps, app store optimization, paid ads, influencer outreach, short-form video, analytics tools, or performance marketing is a strong plus
Benefits
- 100% remote work
- Flexible hours
- Chance to work with talented entrepreneurial people
- High-growth environment
- Ability to make decisions and act like an entrepreneur inside the business
- Culture where it is okay to fail if you are testing intelligently, learning quickly, and being honest about the data
- Potential to meet with the team 1–2 times per year in a great location around the world
- Role that can grow into broader Mobile App Growth, Growth Marketing Manager, ASO Specialist, Performance Marketing, Lifecycle Marketing, or Growth Lead responsibilities over time
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