• Help bring more users to mobile apps through content, app store optimization, partnerships, influencer outreach, paid marketing support, landing pages, email, and experiments across different channels • Grow mobile apps by increasing downloads, active users, retention, revenue, and profit • Research users, competitors, keywords, creators, communities, and customer feedback to find growth opportunities • Turn growth ideas into simple, trackable experiments across organic, paid, social, app store, partnership, email, and other channels • Support app store optimization to improve visibility, conversion rates, rankings, downloads, and revenue • Create marketing copy, content ideas, ad concepts, landing page copy, outreach messages, and campaign briefs that help acquire users • Create and test promotional content for TikTok, Meta, and other social platforms to drive app installs, engagement, and profitable user growth • Support influencer, affiliate, partnership, and paid marketing campaigns focused on profitable user growth • Use analytics, app store data, ad platform data, customer feedback, and AI tools to understand performance and recommend what to do next • Take on additional growth, marketing, research, creative, analytics, or operational responsibilities that help the apps get more users and become more profitable

• Investigate SERPs and prioritize commercial-intent content. • Update existing content with hands on the editor. • Ensure content across our websites is correct and performing. • Take authorship when it makes editorial sense; brief and manage freelancers when scaling. • Measure what matters (traffic, positions, CTR, conversions).

• Own the end-to-end experimentation analytics process across pricing, paywalls, onboarding, lifecycle, and app store optimization initiatives. • Define experiment success metrics, cohorts, guardrails, and measurement plans before launch. • Monitor live experiments, evaluate statistical significance, and provide clear ship, iterate, or stop recommendations. • Maintain weekly business reporting and executive dashboards while validating data accuracy and investigating meaningful metric changes. • Ensure data integrity across the analytics stack by validating tracking after app releases, SDK updates, and product changes. • Reconcile revenue and event data across multiple platforms to ensure reporting consistency. • Maintain and improve event taxonomy and analytics documentation. • Perform funnel analysis, retention analysis, cohort analysis, and behavioral deep dives to identify growth opportunities. • Answer critical business questions related to user acquisition, onboarding performance, pricing, subscriptions, and retention. • Partner with Product, Engineering, and Growth teams to improve measurement quality and support strategic decision-making.

Circle (NYSE: CRCL) is one of the world's leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle's platform includes the world's largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at circle.com . What you'll be part of: Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values : High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder. What you'll be responsible for: You will own Circle's market intelligence, brand presence, and stakeholder engagement and ecosystem growth across North Africa while supporting select regional initiatives as relevant. This role supports Circle's compliant presence in markets where regulatory frameworks governing digital asset activity are actively developing or enforced. You will act as a regional intelligence lead and stakeholder engagement resource working closely with Commercial, Business Development, Product, Policy, Legal, Compliance, and partners to relay regional intelligence and support compliant market engagement. What you'll work on: - Gather market intelligence and develop Circle's brand presence across DeFi, crypto capital markets, payments, remittances, and institutional use cases across North Africa. - Proactively identify potential market participants and ecosystem contacts; respond to and document genuine inbound partnership inquiries without conducting active solicitation, advertising, or promotion of Circle products to counterparties in jurisdictions requiring an applicable license. - Partner closely with Commercial and Business Development teams to share market intelligence, relay inbound inquiries from regional counterparties, and support compliant market engagement and regulatory outreach activities led by authorized personnel. - Orchestrate cross-functional execution with Product, Solutions, Operations, Marketing, Policy, Legal, and Compliance to relay market feedback and support compliant ecosystem engagement across the region; commercial agreement execution, partnership launch, and active product promotion to be handled by appropriate authorized business development or licensed personnel. - Help shape Circle's regional strategy by building market intelligence, assessing sequencing across countries, and identifying the highest-potential use cases, partnerships, and regulatory pathways. - Support engagement with regulators, policymakers, industry bodies, and other key ecosystem stakeholders, in close coordination with Circle's Policy and Legal teams. - Represent Circle with senior external stakeholders across the region, helping establish Circle as a credible long-term operator in key North African markets. - Track and report on market intelligence, regulatory developments, and stakeholder engagement activities across the region to inform Circle's strategy and support compliance monitoring in North Africa. What you'll bring to Circle: Core Requirements: - 12+ years experience in business development and market expansion - Proven experience driving growth, revenue, or transaction volume in fintech, payments, crypto, or financial infrastructure businesses - Demonstrated ability to win market share by converting existing customers from competing platforms or rails or growing first movers - Strong commercial instincts with a bias toward action, execution, and measurable outcomes. - Experience working cross-functionally with Sales, Business Development, Product, and technical teams to close and scale complex partnerships. - Deep understanding of crypto markets, stablecoins, DeFi, or institutional financial flows. - Ability to operate independently in ambiguous environments while maintaining clear accountability for results. - Strong executive presence and the ability to engage credibly with senior commercial, policy, and regulatory stakeholders. - Familiarity with generative AI models (ChatGPT, Gemini, etc.) and prompt development. Preferred Requirements: - Experience in high-growth fintech, blockchain, or payments companies operating in North Africa. - Track record of building repeatable operational frameworks and playbooks across multiple markets in Web3 or crypto. - Strong cultural fluency and experience leading diverse, distributed teams. - Ability to thrive in fast-paced, high-ambiguity environments with a blend of strategic vision and operational discipline. - Experience/familiarity with Slack, Apple MacOS and GSuite. Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages. Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law. Should you require accommodations or assistance in our interview process because of a disability, please reach out to accommodations@circle.com for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs. #LI-Remote