• Own growth and product marketing end-to-end, with a primary focus on Unlearn.dev • Driving acquisition, activation, and revenue, while shaping product positioning, launches, and pricing • Execute across email, SEO, lifecycle marketing, and conversion optimization • Continuously improving performance across the entire funnel • Responsible for scaling B2C revenue further and invest in B2B growth • Work directly with the leadership team and CEO • Shape strategy and make high-impact decisions • Lead and execute 360 marketing functions with autonomy • Ensure measurable outcomes at every stage

Role Description Du willst nicht „nur Content machen“ — du willst Pipeline bauen? Du denkst in Reply-Rates, Conversions und Funnel-Impact statt in Likes und Reichweite? Du liebst es, Cold-Mail-Sequenzen zu schreiben, Hypothesen zu testen und am Ende des Monats zu sehen, was wirklich Leads gebracht hat? Wir sind eine wachsende E-Mail Marketing Agentur und unsere Kunden (E-Commerce Unternehmen) kennst du wahrscheinlich schon aus Die Höhle der Löwen und deinem Instagram-Feed. In den letzten Jahren sind wir auf 30+ Leute gewachsen, und dieses Jahr wollen wir nochmal kräftig dazulegen. Dafür bauen wir gerade unsere Go-to-Market-Maschine aus — Cold Mailing, LinkedIn, CRM-Workflows, Co-Marketing, Performance Ads. Der GTM-Plan steht bereits. Was fehlt: jemand, der die Kanäle operativ bespielt, Sequenzen optimiert, Ads schaltet und dafür sorgt, dass kontinuierlich qualifizierte Pipeline entsteht. Aufgaben - Cold Mailing & Outbound: - Pflegen und Entwickeln der Clay-Enrichment-Workflows - Aufsetzen von Instantly-Kampagnen - Schreiben von Sequenzen - Durchführen von A/B-Tests - Monitoring von Bounces, Deliverability und Reply-Rates - Aufbauen neuer Segmente - LinkedIn Outreach & Content Push: - Steuern von LinkedIn-Push-Kampagnen - Strukturieren von Content-Posting für Thomas und den Company-Account - Systematisches Führen von Engagement, Connection-Requests und DMs - CRM-Workflows (Close): - Pflegen des Close-CRM — Pipeline-Stages, Automatisierungen, Lead-Routing - Sicherstellen der Integration mit Instantly, Clay und Make.com - Aufbauen der Reporting-Basis - Co-Marketing & Content-Aktivitäten: - Operatives Ausführen von Klaviyo Co-Marketing - Planen und Umsetzen von Webinaren - Erstellen von Whitepapers und Branchen-Reports (mit LLM-Support) - Koordinieren von Partner-Aktivitäten - Performance Marketing: - Operatives Schalten von LinkedIn Ads und Google Ads - Monitoring des Budgets - Reporting der Ergebnisse - Betreuen von Landingpages für Paid-Kampagnen - Website & Lead Magnets: - Pflegen von Lead Magnets - Betreuen von Pop-ups und gated Content - Anlegen und Optimieren von Branchen-Landingpages - Reporting & Auswertung: - Monatliches Marketing-Reporting an Thomas - Funnel-KPIs und Pipeline-Impact pro Kanal - Dokumentieren von Experimenten und Festhalten von Learnings Qualifications - Abgeschlossenes Studium (mindestens Bachelor) in Marketing, BWL, Kommunikation oder einem vergleichbaren Bereich. - Mindestens 2 Jahre operative Berufserfahrung in B2B Marketing, Sales Marketing, GTM oder Growth — idealerweise in einem SaaS-Unternehmen oder einer Agentur. - Du hast schon Copy geschrieben, die performt — Betreffzeilen, Cold Mails, Ad Copy, Landingpages. - Du hast ein Grundgefühl für Zahlen, Reply-Rates, Conversion-Funnels und Cost-per-Lead. - Hands-on mit Outbound-Tools: Clay, Instantly, Smartlead oder vergleichbar. - CRM-Affinität: Close, HubSpot, Pipedrive oder ähnlich. - KI/LLM-Tool-Affinität: Du nutzt ChatGPT, Claude oder ähnliches aktiv im Arbeitsalltag. - Deutsch verhandlungssicher, Englisch gut. Benefits - Faires Gehalt plus Entwicklungsperspektive in einem schnell wachsenden Unternehmen. - 100 % Remote mit Flexibilität (z.B. Sport in der Mittagspause) und gleichzeitig klarer Meetingstruktur. - Mit Ablauf der Probezeit bekommst du eine Sachbezugskarte (Kreditkarte, die jeden Monat mit 50 € aufgeladen wird). - Mentoring durch Thomas, Tizian und unsere externen Berater. Dazu ein stetig wachsendes Company Wiki. - Du baust unsere GTM-Maschine operativ auf und hast direkten Einfluss auf Pipeline und Umsatz. - Regelmäßiges Zusammentreffen an verschiedenen Orten — arbeite dort, wo andere Urlaub machen. Company Description Die MAILODY GmbH unterstützt seit 2019 E-Commerce Unternehmen (everdrop, JUNGLÜCK, FITTASTE, ..) im E-Mail Marketing.

Growth Marketing Campaign Strategist Location Minneapolis Employment Type Full time Location Type Remote Department Sales & Marketing Compensation Base Salary Range $62K – $72K The base salary range for this position is commensurate with work location, experience, skills, certifications, education, and prior accomplishments. The position may be eligible for additional compensation, including a bonus, commission and/or equity, as applicable. OverviewApplication For over four decades, PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram. Position Description:  As a Growth Marketing Campaign Strategist on PAR Technology's Demand Generation team, you are the connective tissue between marketing and sales. Your primary focus is demand generation — building, writing, and managing outbound campaigns that move franchisee operators and corporate prospects from unaware to engaged, and from engaged to booked meetings with the sales team. You don't close deals. You create the conditions that make closing possible. Position Location: Minneapolis, MN (Remote) Reports To:  Digital Marketing Manager What We’re Looking For: Requirements: - Proven experience in B2B demand generation, outbound marketing, or sales-focused content writing - Strong copywriting skills with the ability to write in a conversational, empathy-led voice — not a marketing-blast voice - AI forward - with an eagerness to experiment and learn - Experience building or managing sequenced outreach campaigns in a sales engagement platform (Gong Engage, Outreach, Salesloft, or similar) - Demonstrated ability to analyze campaign performance data and make data-driven decisions about messaging and sequencing - Comfort working across multiple tools and platforms simultaneously in a fast-moving environment Additional skills: - Experience in restaurant technology, franchise operations, or B2B SaaS strongly preferred - Familiarity with Salesforce CRM - Basic HTML email knowledge (Pardot or similar platform) - Experience with WordPress and a drag-and-drop page builder (Elementor preferred) - Visual design experience in Canva or a similar tool - Video editing experience (Descript or similar) Unleash your potential: What you will be doing and owning: - Write all email copy, voicemail scripts, and LinkedIn messaging for outbound sales sequences targeting franchisee operators and corporate decision-makers across PAR's FAST, FAM, and SDR sales teams - Build and manage multi-step sequenced campaigns inside Gong Engage, including email, call, and LinkedIn touchpoints, ensuring each sequence introduces new angles rather than repeating the same message - Design branded email banners in Canva and produce full HTML promotional emails for webinars, product launches, and events via Pardot/Marketing Cloud - Build and update brand-specific landing pages on partech.com using WordPress and Elementor, including co-branded corporate partnership pages, compliance/mandate pages, and new rooftop acquisition pages - Analyze campaign performance at the step and sequence level — open rates, reply rates, meeting conversion — and iterate on messaging, targeting, and sequencing accordingly - Meet regularly with FAST, FAM, and SDR sales leaders and reps to understand pipeline needs, contact language, and objection patterns that sharpen campaign effectiveness - Stay current on franchise brand news, DSP policy changes, and operator pain points to anchor campaigns in timely, relevant context - Produce and edit video content using Descript as needed, including webinar clips and short-form campaign assets Interview Process: - Interview #1: Video interview with Talent Acquisition Team - Interview #2: Video interview with the Hiring Manager (via MS Teams) - Interview #3: Video interview with the Team (via MS Teams) PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application, pre-employment testing, a job interview or to otherwise participate in the hiring process, or for your role at PAR, please contact accommodations@partech.com. If you’d like more information about your EEO rights as an applicant, please visit the US Department of Labor's website

• You are not an assistant but a strategic sparring partner. • You are responsible for implementing campaigns. • You build campaigns from scratch, launch them, and optimize them daily. • CPL, CTR, ROAS and CPA are your metrics — not just buzzwords in the kickoff. • You precisely segment ICPs, build Custom and Lookalike Audiences, test Matched Audiences on LinkedIn, and develop persona-specific messaging per ad set. • You calculate budgets, manage frontloading and bidding, and increase spend in a controlled way each day until the performance curve stabilizes. • Weekly ad account reviews with the team are your main development format. • You write headlines and body copy in German and English that filter rather than please. • A/B tests on copy, creative and CTAs run systematically, not randomly. • You build KPI dashboards that enable decision-making rather than just listing numbers. • Conversion tracking, UTM structure and lead attribution are in your hands. • You orchestrate setup, QA and launches, document learnings after every test and ensure campaigns are set up to scale.