Growth Marketing Campaign Strategist Location Minneapolis Employment Type Full time Location Type Remote Department Sales & Marketing Compensation Base Salary Range $62K – $72K The base salary range for this position is commensurate with work location, experience, skills, certifications, education, and prior accomplishments. The position may be eligible for additional compensation, including a bonus, commission and/or equity, as applicable. OverviewApplication For over four decades, PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram. Position Description:  As a Growth Marketing Campaign Strategist on PAR Technology's Demand Generation team, you are the connective tissue between marketing and sales. Your primary focus is demand generation — building, writing, and managing outbound campaigns that move franchisee operators and corporate prospects from unaware to engaged, and from engaged to booked meetings with the sales team. You don't close deals. You create the conditions that make closing possible. Position Location: Minneapolis, MN (Remote) Reports To:  Digital Marketing Manager What We’re Looking For: Requirements: - Proven experience in B2B demand generation, outbound marketing, or sales-focused content writing - Strong copywriting skills with the ability to write in a conversational, empathy-led voice — not a marketing-blast voice - AI forward - with an eagerness to experiment and learn - Experience building or managing sequenced outreach campaigns in a sales engagement platform (Gong Engage, Outreach, Salesloft, or similar) - Demonstrated ability to analyze campaign performance data and make data-driven decisions about messaging and sequencing - Comfort working across multiple tools and platforms simultaneously in a fast-moving environment Additional skills: - Experience in restaurant technology, franchise operations, or B2B SaaS strongly preferred - Familiarity with Salesforce CRM - Basic HTML email knowledge (Pardot or similar platform) - Experience with WordPress and a drag-and-drop page builder (Elementor preferred) - Visual design experience in Canva or a similar tool - Video editing experience (Descript or similar) Unleash your potential: What you will be doing and owning: - Write all email copy, voicemail scripts, and LinkedIn messaging for outbound sales sequences targeting franchisee operators and corporate decision-makers across PAR's FAST, FAM, and SDR sales teams - Build and manage multi-step sequenced campaigns inside Gong Engage, including email, call, and LinkedIn touchpoints, ensuring each sequence introduces new angles rather than repeating the same message - Design branded email banners in Canva and produce full HTML promotional emails for webinars, product launches, and events via Pardot/Marketing Cloud - Build and update brand-specific landing pages on partech.com using WordPress and Elementor, including co-branded corporate partnership pages, compliance/mandate pages, and new rooftop acquisition pages - Analyze campaign performance at the step and sequence level — open rates, reply rates, meeting conversion — and iterate on messaging, targeting, and sequencing accordingly - Meet regularly with FAST, FAM, and SDR sales leaders and reps to understand pipeline needs, contact language, and objection patterns that sharpen campaign effectiveness - Stay current on franchise brand news, DSP policy changes, and operator pain points to anchor campaigns in timely, relevant context - Produce and edit video content using Descript as needed, including webinar clips and short-form campaign assets Interview Process: - Interview #1: Video interview with Talent Acquisition Team - Interview #2: Video interview with the Hiring Manager (via MS Teams) - Interview #3: Video interview with the Team (via MS Teams) PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application, pre-employment testing, a job interview or to otherwise participate in the hiring process, or for your role at PAR, please contact accommodations@partech.com. If you’d like more information about your EEO rights as an applicant, please visit the US Department of Labor's website

• You are not an assistant but a strategic sparring partner. • You are responsible for implementing campaigns. • You build campaigns from scratch, launch them, and optimize them daily. • CPL, CTR, ROAS and CPA are your metrics — not just buzzwords in the kickoff. • You precisely segment ICPs, build Custom and Lookalike Audiences, test Matched Audiences on LinkedIn, and develop persona-specific messaging per ad set. • You calculate budgets, manage frontloading and bidding, and increase spend in a controlled way each day until the performance curve stabilizes. • Weekly ad account reviews with the team are your main development format. • You write headlines and body copy in German and English that filter rather than please. • A/B tests on copy, creative and CTAs run systematically, not randomly. • You build KPI dashboards that enable decision-making rather than just listing numbers. • Conversion tracking, UTM structure and lead attribution are in your hands. • You orchestrate setup, QA and launches, document learnings after every test and ensure campaigns are set up to scale.

ZeptoLab is a profitable, 90-person mobile game studio behind globally recognized titles. As we scale, we're looking for a Head of Growth to own our full marketing function — UA, ASO, ad monetization, and product marketing — across our entire portfolio. Reporting directly to the CEO, you'll have real influence over commercial strategy and the autonomy to build the marketing engine that defines ZeptoLab's next chapter. If you thrive where strategy meets execution, this role is for you. What You'll Do - Lead and develop the marketing team across UA, product marketing, creative production, and ad monetization - Drive UA performance across paid channels (Meta, Google, AppLovin/ironSource) — define targets, manage channel mix, evaluate creative effectiveness, and optimize payback and ROAS models - Own ASO across all titles: keyword strategy, A/B testing, store page optimization, and localization priorities - Oversee ad monetization strategy, balancing revenue growth with player experience - Partner with analytics to turn performance data into clear marketing decisions and priorities - Support new game launches: define soft launch approach, geo-rollout logic, and performance expectations for greenlight decisions - Translate business priorities into clear marketing plans in close collaboration with Studio GMs and the CEO What We’re Looking For - 5+ years in mobile game marketing, with significant time in a senior leadership role - Hands-on expertise in user acquisition — Meta, Google, AppLovin/ironSource, and attribution tools (AppsFlyer or Adjust) - Solid grasp of ASO: keyword strategy, store conversion optimization, and experimentation - Proven ability to lead and develop marketing teams across UA, product marketing, and creative - Sharp product marketing instinct — you understand both player motivation and business goals - Experience in a multi-title environment, balancing different priorities across a portfolio - Fluent with performance data — you make decisions based on numbers, not gut alone Nice to Have - Familiarity with hybrid-casual puzzle or midcore genres - Experience with creative testing frameworks - Background in new mobile game launches Why ZeptoLab ZeptoLab is independent, profitable, and home to one of mobile gaming's most recognized IPs — Cut the Rope. Small enough that your decisions have real impact, established enough that you're not building from zero. You'll work directly with the CEO in a culture that values ownership and sharp thinking over process and layers. What We Offer - Flexible remote working setup - A collaborative, low-bureaucracy environment where marketing has a real seat at the table - The opportunity to shape the marketing function of a globally recognized mobile game portfolio at a pivotal moment in the company's growth As part of the recruitment process, we will need to process your personal data in order to review your application and communicate with you. You can find more information about how we handle your data in our Recruitment Privacy Notice

ZeptoLab is a profitable, 90-person mobile game studio behind globally recognized titles. As we scale, we're looking for a Head of Growth to own our full marketing function — UA, ASO, ad monetization, and product marketing — across our entire portfolio. Reporting directly to the CEO, you'll have real influence over commercial strategy and the autonomy to build the marketing engine that defines ZeptoLab's next chapter. If you thrive where strategy meets execution, this role is for you. What You'll Do - Lead and develop the marketing team across UA, product marketing, creative production, and ad monetization - Drive UA performance across paid channels (Meta, Google, AppLovin/ironSource) — define targets, manage channel mix, evaluate creative effectiveness, and optimize payback and ROAS models - Own ASO across all titles: keyword strategy, A/B testing, store page optimization, and localization priorities - Oversee ad monetization strategy, balancing revenue growth with player experience - Partner with analytics to turn performance data into clear marketing decisions and priorities - Support new game launches: define soft launch approach, geo-rollout logic, and performance expectations for greenlight decisions - Translate business priorities into clear marketing plans in close collaboration with Studio GMs and the CEO What We’re Looking For - 5+ years in mobile game marketing, with significant time in a senior leadership role - Hands-on expertise in user acquisition — Meta, Google, AppLovin/ironSource, and attribution tools (AppsFlyer or Adjust) - Solid grasp of ASO: keyword strategy, store conversion optimization, and experimentation - Proven ability to lead and develop marketing teams across UA, product marketing, and creative - Sharp product marketing instinct — you understand both player motivation and business goals - Experience in a multi-title environment, balancing different priorities across a portfolio - Fluent with performance data — you make decisions based on numbers, not gut alone Nice to Have - Familiarity with hybrid-casual puzzle or midcore genres - Experience with creative testing frameworks - Background in new mobile game launches Why ZeptoLab ZeptoLab is independent, profitable, and home to one of mobile gaming's most recognized IPs — Cut the Rope. Small enough that your decisions have real impact, established enough that you're not building from zero. You'll work directly with the CEO in a culture that values ownership and sharp thinking over process and layers. What We Offer - Flexible remote working setup - A collaborative, low-bureaucracy environment where marketing has a real seat at the table - The opportunity to shape the marketing function of a globally recognized mobile game portfolio at a pivotal moment in the company's growth As part of the recruitment process, we will need to process your personal data in order to review your application and communicate with you. You can find more information about how we handle your data in our Recruitment Privacy Notice