Product Marketing Remote Jobs in North Carolina (US)
This page tracks remote product marketing openings that are location-eligible for North Carolina.
This page tracks remote product marketing openings that are location-eligible for North Carolina.
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• Define go-to-market strategy for assigned industries within the Commercial business unit. • Own ideal customer profiles (ICPs), positioning, value propositions, buyer personas, and messaging that clearly communicate customer outcomes and competitive differentiation. • Identify opportunities to improve customer penetration, cross-sell adoption, and portfolio growth. • Develop and maintain expertise in assigned industries, including licensing, continuing education, accreditation, and compliance requirements. • Serve as a subject matter resource for internal teams and develop supporting sales enablement materials, including battlecards, collateral, and digital assets. • Own the strategic planning, prioritization, and scoping of learning experiences and continuing education roadmap in AEC and Energy. • Leverage customer insights, market trends, regulatory requirements, competitive intelligence, and business priorities to guide roadmap investment decisions and maximize customer and commercial impact. • Create, execute, and manage launch plans for course releases, customer communications, marketing collateral, and sales enablement materials. • Collaborate and produce campaign and digital messaging and content marketing assets to support demand generation. • Interview customers and develop case studies. • Own creation and updates to collateral and documentation used in the sales process (e.g. pitch decks, product brochures, etc.). • Continuously refine and iterate based on customer and internal feedback. • Conduct customer research, win-loss interviews, and customer conversations to uncover market opportunities, validate messaging, and inform go-to-market strategy, roadmap prioritization, and portfolio investments. • Support website and event marketing teams on leveraging industry outcome-focused messaging so we are positioned consistently across digital, event, and customer-facing marketing resources. • Other duties as assigned.
• Gathers and validates business-goals from partners in Finance and HR, synthesizing them into a comprehensive analysis that gives GTM teams timely status on goals and compensation. • Provides leadership and mentorship to analysts and may carry direct people-management responsibility, including hiring, coaching, and performance management. • Translates pipeline and revenue data into a clear story for execs and frontline GTM teams, surfacing decision-enabling insights, not just processed data. • Supports all elements of Momentive Software Sales Incentive Plans ("SIP") -- sales compensation planning, administration, field support, & monthly processing of incentive payments. • Completes the monthly commissions accruals for the finance team, including forecast expected costs vs budget reporting. • Builds dashboards and delivers timely reporting, metrics, and analysis for sales compensation, marketing, sales, and customer success leadership. • Analyzes the revenue pipeline to identify trends, risks, and opportunities, partnering with marketing, sales, and customer success to guide decisions and increase revenue. • Builds forecasting and conversion-rate analytics across the funnel to flag risk early and inform GTM planning. • Other duties as assigned by the manager.
Cox Fleet is executing the marketing strategy that will define its next chapter of the fleet maintenance industry. We're looking for a Senior Manager of Product Marketing to help own our go-to-market strategy, lead product marketing initiatives, and serve as a key strategic partner to the Senior Director, Product Marketing. This isn't just an individual contributor role. You'll lead through influence - coordinating a cross-functional team, setting the standard for how Cox Fleet shows up in the market, and operating as a senior thought partner to leadership. How You'll Lead: - Own the strategic direction. Set priorities, drive alignment on positioning and messaging frameworks, and ensure the team is working on the right things in the right order. - Run point on key initiatives. For major campaign launches, GTM plans, or competitive moments, you are the lead - bringing together the right people and driving toward a decision. - Build the infrastructure the whole team uses. Own the positioning framework, competitive intelligence process, and GTM launch playbook - the tools everyone relies on. - Partner directly with leadership. Helping a team of marketing and non-marketing leaders think through decisions, pressure-test ideas, and manage priorities. What You'll Do: Own a Defined Portfolio - Lead go-to-market strategy, positioning, and performance for specific focus areas. - Serve as the primary product marketing interface for the product and sales teams aligned to the focus areas. - Build deep fluency in your segment - customer needs, competitive dynamics, buying behaviors, and growth opportunities. Drive Strategy and Business Impact - Lead annual and quarterly product marketing strategies tied to clear revenue and growth goals. - Own the GTM framework for your portfolio - from positioning and audience segmentation to channel mix and measurement. - Bring a commercial mindset to everything: prioritize work that moves pipeline, improves conversion, or expands customer value. Own Positioning and Messaging - Develop and maintain differentiated positioning, value propositions, and narratives for your portfolio. - Ensure consistent messaging across campaigns, content, sales tools, events, and industry touchpoints. - Establish and steward the messaging framework that the broader marketing team can leverage. Lead Go-to-Market Execution - Translate strategy into integrated GTM plans across campaigns, content, digital, and events. - Coordinate execution across the product marketing pod - setting briefs, aligning priorities, and driving accountability to outcomes. - Partner with Marketing Ops, Communications, and Sales to bring campaigns to life. Enable Sales Performance - Deliver messaging, tools, and competitive positioning that sharpen sales conversations and improve win rates. - Build and maintain core sales enablement assets: pitch narratives, battle cards, objection handling, proof points. - Stay close to the field - use feedback loops to continuously improve how we arm the sales team. Leverage Insights to Win - Use market research, customer insights, and competitive intelligence to identify high-value segments and growth opportunities. - Own the competitive intelligence process for your portfolio - tracking key players, surfacing implications, and keeping the team sharp. - Translate data and insights into clear, actionable recommendations for leadership. Shape Industry Presence - Elevate Cox Fleet's visibility through thought leadership, industry events, and strategic association partnerships. - Develop point-of-view content and executive messaging that builds credibility in the fleet industry. Measure and Optimize - Define success metrics for your portfolio's GTM work and report against them regularly. - Use performance data to identify what's working, what's not, and what to do differently. - Build a culture of accountability and continuous improvement across the pod. What Success Looks Like: - Your portfolio has a clear, differentiated position in market - and the whole team knows how to use it. - Marketing initiatives are visibly tied to pipeline, conversion, and revenue outcomes. - The product marketing team operates with clarity, cohesion, and a shared standard for quality. - Sales teams are better equipped - and they'll tell you so. - You've built a track record as a leader and strategic partner to the business. Minimum Qualifications: - Bachelor's degree in a related discipline and 8 years experience in product marketing. The right candidate could also have a different combination, such as a master's degree and 6 years experience; a Ph.D. and 3 years experience in product marketing; or 12 years experience in product marketing. - Demonstrated experience owning GTM strategy end-to-end - not just executing someone else's plan. - Proven track record of leading through influence in a matrixed organization - coordinating teams, driving alignment, and delivering results without direct authority. - Strong positioning and messaging instincts - you can translate complex solutions into crisp, differentiated narratives. - Commercially minded - you connect marketing activity to business outcomes and hold yourself accountable to both. - Skilled coach and collaborator - you make the people around you better and know how to run a high-functioning pod. - Confident communicator who can hold their own in a room with senior executives, product leaders, and sales teams. Preferred Qualifications: - Experience in fleet, transportation, automotive, or adjacent industries is a strong plus - but a fast learner with B2B software and services experience can get there. Why This Role Matters Cox Fleet is at an inflection point - new brand, expanding portfolio, growing market presence. This role will help define how we compete, how we tell our story, and how we build a product marketing function that can scale with the business. USD 122,600.00 - 204,400.00 per year Compensation: Compensation includes a base salary in the range of $122,600.00 - $204,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave. Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. Application Deadline: 06/22/2026 EOE, including disability/vets
Technology-driven revenue cycle management services for healthcare providers.
• Establish and lead a best-in-class market intelligence function, including segmentation, TAM/SAM analysis, buyer personas, and competitive benchmarking • Advise executive leadership on market trends, risks, and opportunities, shaping strategic decisions and investment priorities • Translate insights into actionable strategies that influence product roadmap, GTM focus, and commercial execution • Own the communication strategy for Phare across internal and external audiences • Define and own the enterprise-wide messaging framework for Phare, ensuring a clear, differentiated, and scalable narrative across portfolios and buyer personas (clinical, financial, IT) • Elevate storytelling to position Phare as a market-leading, AI-driven platform and category-defining solution • Guide development of high-impact content and thought leadership that reinforces brand credibility and competitive advantage • Own end-to-end GTM strategy across product launches, platform expansions, and strategic initiatives • Ensure alignment of positioning, pricing/packaging inputs, sales enablement, and integrated marketing campaigns • Drive disciplined execution with clear milestones, governance, and measurable business outcomes • Serve as a senior, trusted partner across Product, Sales, Marketing, Operations, and Customer Experience • Drive alignment across leadership stakeholders to ensure cohesive strategy and execution • Act as the central point of orchestration for complex, cross-portfolio initiatives, ensuring consistency and speed to market • Partner with Marketing leadership to design and scale integrated demand generation, customer advocacy, and thought leadership programs (e.g., KLAS, industry positioning) • Define success metrics tied to pipeline, revenue, and adoption; hold teams accountable for measurable outcomes • Continuously assess performance and optimize marketing investments to maximize ROI • Maintain deep expertise in the Phare platform, roadmap, and innovation priorities • Partner with Product leadership to inform roadmap direction based on market signals, customer needs, and competitive dynamics • Champion customer-centric storytelling through case studies, executive narratives, and strategic communications • Elevate how R1 communicates innovation, AI capabilities, and measurable outcomes to the market • Strengthen market credibility and trust through consistent, value-driven messaging
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• Own Corporate Market Expertise: Build deep, current intelligence on how Operations, Safety, Compliance, and Risk leaders think, buy, and measure success. Know how L&D enters the deal and how to move past them to the economic buyer. • Map Buyer Personas: Decode the core metrics and personal drivers of our buyer personas to shape narratives that immediately click with prospects. • Drive Product-Market Fit & Value Architecture: Continually refine our value proposition for enterprise use cases (such as onboarding, continuous training, moment-in-time learning, and AI-driven learning) to expand into new verticals. • Fuel the Revenue Engine: Partner directly with the Demand Generation team to launch targeted, high-performing campaigns that generate high-quality pipeline and revenue. • Equip Sales to Win: Arm our field teams with competitive battlecards, use-case playbooks, and clear narratives that increase win rates against market alternatives. • Champion Cross-Functional Alignment: Collaborate with Product teams to influence the roadmap using verified customer feedback, and partner with Customer Experience to unearth expansion opportunities. • Within 6 Months — Integration and Audit: Complete a comprehensive audit of Panopto’s existing corporate messaging assets, identifying core gaps in current materials compared to actual customer pain points. Establish formal feedback loops with Sales and Customer Success to track which messaging frameworks yield the highest pipeline velocity. Absorb deep domain knowledge of our platform’s capabilities, ecosystem integrations, and AI functionality. • Within 1 Year — First Measurable Impact on Corporate ARR: Deliver fully refreshed, scalable industry-specific and use-case message source documents and campaign strategies implemented across all active corporate campaigns. Direct corporate-focused product launches, hitting or exceeding set pipeline goals for new feature adoption. Measure and report a quantifiable lift in mid-funnel sales conversion rates resulting from rewritten sales enablement collateral. • Your Legacy — Full Ownership of Corporate Storytelling: Build the blueprint for how Panopto enters, commands, and scales inside the broader enterprise learning technology ecosystem. Establish an authoritative, trusted brand voice that shifts Panopto from a software utility to an indispensable operational layer for enterprise knowledge infrastructure.
• Serve as the company's designated Salesforce owner — owning object and field architecture, Flow automation, permission design, data quality, sandbox governance, and release management • Conduct methodical system audits to identify and resolve accumulated technical debt — investigating field usage, dependencies across automations, code, layouts, and integrations to make informed decisions that improve performance, usability, and long-term maintainability • Own the planning and execution of legacy automation migration — rationalizing existing automation inventory, consolidating redundant logic, and migrating deprecated frameworks to current Salesforce standards to reduce performance risk and improve debuggability • Design and maintain role-appropriate user experiences within Salesforce — including page layouts, Lightning configurations, and record views tailored to how Sales and CS teams actually work — and iterate based on ongoing feedback to drive real adoption • Establish and maintain a mature sandbox and release management practice — including environment refresh cadences, pre-production testing protocols, and proactive preparation for Salesforce's tri-annual release calendar • Lead data model architecture strategy to support an evolving product and pricing mix — designing scalable object structures that accommodate distinct go-to-market motions across product lines while preserving unified reporting and operational coherence • Own the administration, configuration, and optimization of our broader GTM technology stack — including Outreach, Gong, LinkedIn Sales Navigator, Clay, ChurnZero, Rocketlane, Ironclad, MonetizeNow, Aligned, UserGems, and others • Deepen our ChurnZero and Salesforce integration, align platform workflows to our evolving CS motions, and drive incremental improvement in how the tool is configured and used • Surface and act on opportunities to unlock more value from underutilized tools in the stack • Set integration governance standards — maintaining a clear picture of which tools connect to Salesforce, how data flows between them, and where sync conflicts or overwrite risks exist • Evaluate new tools for integration fit before the company commits, using your data model knowledge as a meaningful safeguard • Apply AI tooling where it creates genuine leverage — including data hygiene, field usage analysis, automation documentation, report building, and data enrichment workflows • Bring a natural orientation toward process improvement through AI: asking "how can this be done better with AI?" as part of how you approach your work, not as a separate initiative • Support the broader revenue team's adoption of AI tools, including Claude-based workflows and agentic automations, by helping evaluate options, shape use cases, and model effective usage
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• Own the end-to-end GTM strategy, messaging, and positioning for NodeZero WebApp Pentesting • Architect an aggressive, pipeline-driven product launch framework • Define target personas across Enterprise, Mid-Market, and Commercial segments • Drive the competitive narrative against legacy DAST incumbents • Educate the market on why generic AI solutions suffer • Develop proof-first product content to assist sales force • Partner with Product Leadership and Engineering teams • Serve as a vital feedback loop between market realities and product roadmap
• Own positioning and messaging for Source CMS and DAM. • Run launches and feature-release support end to end. • Maintain competitive coverage for the content and marketing-cloud category with support from our head of competitive intelligence • Build AEO / AI-citation proof points and sales-play assets on a value-selling spine (Signal > Value > Action). • Partner with the Source Evangelist (user-facing proof and technical content) and with Demand Gen.
Stripe, Inc. is a global technology company with offices and remote employees worldwide, team members who speak more than 30 languages, and millions of users. A
• Own the process and tooling roadmap for Central Policy and Operations independently, setting short-to-medium-term strategic direction and aligning investment to areas of greatest need • Drive cross-functional initiatives across GTM, Finance Systems, and Data Engineering to align territory, quota, and adjustment data for AI enablement • Architect the path to transition off external tools toward Stripe-native tooling—building the business case, influencing resource allocation, and measuring ROI • Design and implement automation for Account Team assignments, User Segmentation updates, and Manager and Approval workflows in Salesforce to reduce manual intervention and contractor dependency • Build audit frameworks, compliance metrics, and governance processes for scaled systems (Territory Assignments, Quota, Workflows, Adjustment Approvals) • Establish documentation, process architecture, and AI-ready task design that enables leadership visibility, vendor onboarding, and repeatable delegation • Anticipate system integration risks and resolve them before they become escalations—including cross-system data movement between Salesforce, territory engines, and reporting infrastructure
• Bridge between the deal team and portfolio operators - translating diligence insights into execution. • Front-of-house focused - Sales, Marketing, Customer Success, RevOps • Hands-on, with the credibility to step into interim leadership roles when the situation calls for it. • Builder mentality - codifying repeatable playbooks that compound value across the portfolio. • Lead front-of-house diligence workstreams, building a clear, data-backed point of view on revenue quality and growth potential. Areas of focus include: - Revenue quality and sustainability - ARR composition, churn dynamics, expansion motion, cohort behavior. - Sales effectiveness - pipeline health, conversion rates, sales cycle length, ICP alignment, rep productivity, attainment, and assessment of compensation plans - Pricing and packaging - willingness-to-pay, discounting discipline, monetization opportunities. - Customer segmentation and unit economics - LTV/CAC dynamics by segment, payback periods, expansion potential. - Competitive positioning and GTM strategy - differentiation, win/loss patterns, route-to-market fit. - Assessment of GTM maturity and operational gaps. • Build clear investment theses around growth and defensibility. • Identify quick wins and medium-term value levers, with rough sizing and confidence. • Partner with external advisors when used - but own the conclusion. Translate diligence findings into an actionable Value Creation Plan (VCP) - GTM section, including: - A prioritized roadmap spanning the first 100 days and the 12–24 month horizon. - Revenue growth initiatives - new logo motion, expansion and retention plays, channel and partnership moves. - Sales organization improvements - coverage model, role design, comp plan refinements. - Marketing strategy shifts - demand generation engine, positioning, brand and content. - Customer Success and retention improvements - health scoring, intervention motions, expansion playbooks. - Partner with finance and investment teams on revenue modeling, growth assumptions, and KPI tracking tied to TCP value creation plans. Ensure tight alignment across: - The investment thesis and the value creation plan. - CEO and executive team - establishing early alignment pre-close wherever possible. Support or directly lead execution of priority initiatives inside portfolio companies. Typical workstreams include: - Sales organization redesign - territories, role definition, quota setting, compensation plans. - ICP refinement and segmentation - tightening the target customer profile and aligning the GTM motion around it. - Pipeline generation engine - SDR build-out, marketing alignment, outbound and ABM motions. - Pricing and packaging redesign - value-based pricing, plan architecture, monetization levers. - Customer Success model - retention playbooks, upsell and cross-sell motions, segmentation of CS coverage. - RevOps and data infrastructure - pipeline hygiene, forecasting discipline, KPI definitions, reporting cadence. Depending on the situation, this may include stepping into the portfolio company as: - Interim leader (e.g. interim CRO or Head of Sales) during transitions. - Program lead or transformation lead for a defined initiative. The expectation is measurable impact on growth and commercial efficiency. Act as a trusted partner to portfolio company CEOs, CROs, and CMOs, while maintaining the rigor expected by the Operating Partner, Deal team and Investors. Responsibilities include: - Establishing a working cadence with portfolio leadership that balances support and accountability. - Owning the GTM KPI dashboard at the portfolio level, with focus on ARR growth, net retention, CAC efficiency, and pipeline coverage. - Leading regular progress tracking against the VCP - milestones, leading indicators, and value realization. - Escalating issues early with a proposed solution, not just a flag. - Create standardized reporting that can be leveraged across multiple portfolio companies. Codify learning across deals into reusable assets that compound value across the portfolio: - GTM playbooks covering the most common transformation patterns (sales redesign, pricing, pipeline build, CS uplift). - Sales and Customer Success maturity frameworks for diagnosing portfolio companies quickly. - Standardized KPI dashboards and definitions to enable cross-portfolio benchmarking. - Repeatable diligence templates and frameworks to compress cycle time on subsequent deals. - Contribution to TCP-wide AI and GTM enablement initiatives. A distinctive expectation of this role is the identification and deployment of AI use cases across the front office of portfolio companies. Priority areas include: - AI-assisted sales - prospecting and account research, call recording and analysis, automated follow-up, and rep coaching. - Marketing automation and personalization - dynamic content, segmentation, lifecycle orchestration. - Customer Success - churn prediction models, health scoring, automated playbook triggering. - RevOps and forecasting - AI-supported pipeline scoring, deal risk detection, and forecast accuracy.
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