• You will play a crucial role in developing go-to-market (GTM) strategies, launching marketing initiatives, empowering sales efforts, creating thought leadership, digging into market data, and establishing a thorough understanding of customers and competition. • Specifically, you will lead industry product marketing efforts in support of our commercial teams as they continue to land 7-figure deals. • You will help define Parloa’s overall market narrative for key industries, own the evolution of our industry ICP, and architect value frameworks and ROI narratives aligned to industry use cases. • Develop compelling content to support industry-focused sales initiatives and joint marketing with our largest partners, be the expert for enablement sessions, and guide communication efforts across multiple audiences and channels. • Drive our ecosystem’s industry-focused go-to-market strategies, empowering sales & partnership teams with sophisticated use cases and proof points based on research, infused competitive differentiators in collaboration with our Competitive Intelligence team. • Help amplify our thought leadership on AI agents and AI agent platforms and the industries where we thrive: help source ideas, translate technical concepts into the language of our buyers, create and/or collaborate on content, and speak on webinars and at events. • Lead strategic “big bet” industry initiatives by taking the helm on high-stakes cross-functional projects that help us keep growing revenue 3X.

• Serve as the company's designated Salesforce owner — owning object and field architecture, Flow automation, permission design, data quality, sandbox governance, and release management • Conduct methodical system audits to identify and resolve accumulated technical debt — investigating field usage, dependencies across automations, code, layouts, and integrations to make informed decisions that improve performance, usability, and long-term maintainability • Own the planning and execution of legacy automation migration — rationalizing existing automation inventory, consolidating redundant logic, and migrating deprecated frameworks to current Salesforce standards to reduce performance risk and improve debuggability • Design and maintain role-appropriate user experiences within Salesforce — including page layouts, Lightning configurations, and record views tailored to how Sales and CS teams actually work — and iterate based on ongoing feedback to drive real adoption • Establish and maintain a mature sandbox and release management practice — including environment refresh cadences, pre-production testing protocols, and proactive preparation for Salesforce's tri-annual release calendar • Lead data model architecture strategy to support an evolving product and pricing mix — designing scalable object structures that accommodate distinct go-to-market motions across product lines while preserving unified reporting and operational coherence • Own the administration, configuration, and optimization of our broader GTM technology stack — including Outreach, Gong, LinkedIn Sales Navigator, Clay, ChurnZero, Rocketlane, Ironclad, MonetizeNow, Aligned, UserGems, and others • Deepen our ChurnZero and Salesforce integration, align platform workflows to our evolving CS motions, and drive incremental improvement in how the tool is configured and used • Surface and act on opportunities to unlock more value from underutilized tools in the stack • Set integration governance standards — maintaining a clear picture of which tools connect to Salesforce, how data flows between them, and where sync conflicts or overwrite risks exist • Evaluate new tools for integration fit before the company commits, using your data model knowledge as a meaningful safeguard • Apply AI tooling where it creates genuine leverage — including data hygiene, field usage analysis, automation documentation, report building, and data enrichment workflows • Bring a natural orientation toward process improvement through AI: asking "how can this be done better with AI?" as part of how you approach your work, not as a separate initiative • Support the broader revenue team's adoption of AI tools, including Claude-based workflows and agentic automations, by helping evaluate options, shape use cases, and model effective usage

• Own the end-to-end GTM strategy, messaging, and positioning for NodeZero WebApp Pentesting • Architect an aggressive, pipeline-driven product launch framework • Define target personas across Enterprise, Mid-Market, and Commercial segments • Drive the competitive narrative against legacy DAST incumbents • Educate the market on why generic AI solutions suffer • Develop proof-first product content to assist sales force • Partner with Product Leadership and Engineering teams • Serve as a vital feedback loop between market realities and product roadmap

• Own positioning and messaging for Source CMS and DAM. • Run launches and feature-release support end to end. • Maintain competitive coverage for the content and marketing-cloud category with support from our head of competitive intelligence • Build AEO / AI-citation proof points and sales-play assets on a value-selling spine (Signal > Value > Action). • Partner with the Source Evangelist (user-facing proof and technical content) and with Demand Gen.