Cox Fleet is executing the marketing strategy that will define its next chapter of the fleet maintenance industry. We're looking for a Senior Manager of Product Marketing to help own our go-to-market strategy, lead product marketing initiatives, and serve as a key strategic partner to the Senior Director, Product Marketing. This isn't just an individual contributor role. You'll lead through influence - coordinating a cross-functional team, setting the standard for how Cox Fleet shows up in the market, and operating as a senior thought partner to leadership. How You'll Lead: - Own the strategic direction. Set priorities, drive alignment on positioning and messaging frameworks, and ensure the team is working on the right things in the right order. - Run point on key initiatives. For major campaign launches, GTM plans, or competitive moments, you are the lead - bringing together the right people and driving toward a decision. - Build the infrastructure the whole team uses. Own the positioning framework, competitive intelligence process, and GTM launch playbook - the tools everyone relies on. - Partner directly with leadership. Helping a team of marketing and non-marketing leaders think through decisions, pressure-test ideas, and manage priorities. What You'll Do: Own a Defined Portfolio - Lead go-to-market strategy, positioning, and performance for specific focus areas. - Serve as the primary product marketing interface for the product and sales teams aligned to the focus areas. - Build deep fluency in your segment - customer needs, competitive dynamics, buying behaviors, and growth opportunities. Drive Strategy and Business Impact - Lead annual and quarterly product marketing strategies tied to clear revenue and growth goals. - Own the GTM framework for your portfolio - from positioning and audience segmentation to channel mix and measurement. - Bring a commercial mindset to everything: prioritize work that moves pipeline, improves conversion, or expands customer value. Own Positioning and Messaging - Develop and maintain differentiated positioning, value propositions, and narratives for your portfolio. - Ensure consistent messaging across campaigns, content, sales tools, events, and industry touchpoints. - Establish and steward the messaging framework that the broader marketing team can leverage. Lead Go-to-Market Execution - Translate strategy into integrated GTM plans across campaigns, content, digital, and events. - Coordinate execution across the product marketing pod - setting briefs, aligning priorities, and driving accountability to outcomes. - Partner with Marketing Ops, Communications, and Sales to bring campaigns to life. Enable Sales Performance - Deliver messaging, tools, and competitive positioning that sharpen sales conversations and improve win rates. - Build and maintain core sales enablement assets: pitch narratives, battle cards, objection handling, proof points. - Stay close to the field - use feedback loops to continuously improve how we arm the sales team. Leverage Insights to Win - Use market research, customer insights, and competitive intelligence to identify high-value segments and growth opportunities. - Own the competitive intelligence process for your portfolio - tracking key players, surfacing implications, and keeping the team sharp. - Translate data and insights into clear, actionable recommendations for leadership. Shape Industry Presence - Elevate Cox Fleet's visibility through thought leadership, industry events, and strategic association partnerships. - Develop point-of-view content and executive messaging that builds credibility in the fleet industry. Measure and Optimize - Define success metrics for your portfolio's GTM work and report against them regularly. - Use performance data to identify what's working, what's not, and what to do differently. - Build a culture of accountability and continuous improvement across the pod. What Success Looks Like: - Your portfolio has a clear, differentiated position in market - and the whole team knows how to use it. - Marketing initiatives are visibly tied to pipeline, conversion, and revenue outcomes. - The product marketing team operates with clarity, cohesion, and a shared standard for quality. - Sales teams are better equipped - and they'll tell you so. - You've built a track record as a leader and strategic partner to the business. Minimum Qualifications: - Bachelor's degree in a related discipline and 8 years experience in product marketing. The right candidate could also have a different combination, such as a master's degree and 6 years experience; a Ph.D. and 3 years experience in product marketing; or 12 years experience in product marketing. - Demonstrated experience owning GTM strategy end-to-end - not just executing someone else's plan. - Proven track record of leading through influence in a matrixed organization - coordinating teams, driving alignment, and delivering results without direct authority. - Strong positioning and messaging instincts - you can translate complex solutions into crisp, differentiated narratives. - Commercially minded - you connect marketing activity to business outcomes and hold yourself accountable to both. - Skilled coach and collaborator - you make the people around you better and know how to run a high-functioning pod. - Confident communicator who can hold their own in a room with senior executives, product leaders, and sales teams. Preferred Qualifications: - Experience in fleet, transportation, automotive, or adjacent industries is a strong plus - but a fast learner with B2B software and services experience can get there. Why This Role Matters Cox Fleet is at an inflection point - new brand, expanding portfolio, growing market presence. This role will help define how we compete, how we tell our story, and how we build a product marketing function that can scale with the business. USD 122,600.00 - 204,400.00 per year Compensation: Compensation includes a base salary in the range of $122,600.00 - $204,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave. Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. Application Deadline: 06/22/2026 EOE, including disability/vets

• Establish and lead a best-in-class market intelligence function, including segmentation, TAM/SAM analysis, buyer personas, and competitive benchmarking • Advise executive leadership on market trends, risks, and opportunities, shaping strategic decisions and investment priorities • Translate insights into actionable strategies that influence product roadmap, GTM focus, and commercial execution • Own the communication strategy for Phare across internal and external audiences • Define and own the enterprise-wide messaging framework for Phare, ensuring a clear, differentiated, and scalable narrative across portfolios and buyer personas (clinical, financial, IT) • Elevate storytelling to position Phare as a market-leading, AI-driven platform and category-defining solution • Guide development of high-impact content and thought leadership that reinforces brand credibility and competitive advantage • Own end-to-end GTM strategy across product launches, platform expansions, and strategic initiatives • Ensure alignment of positioning, pricing/packaging inputs, sales enablement, and integrated marketing campaigns • Drive disciplined execution with clear milestones, governance, and measurable business outcomes • Serve as a senior, trusted partner across Product, Sales, Marketing, Operations, and Customer Experience • Drive alignment across leadership stakeholders to ensure cohesive strategy and execution • Act as the central point of orchestration for complex, cross-portfolio initiatives, ensuring consistency and speed to market • Partner with Marketing leadership to design and scale integrated demand generation, customer advocacy, and thought leadership programs (e.g., KLAS, industry positioning) • Define success metrics tied to pipeline, revenue, and adoption; hold teams accountable for measurable outcomes • Continuously assess performance and optimize marketing investments to maximize ROI • Maintain deep expertise in the Phare platform, roadmap, and innovation priorities • Partner with Product leadership to inform roadmap direction based on market signals, customer needs, and competitive dynamics • Champion customer-centric storytelling through case studies, executive narratives, and strategic communications • Elevate how R1 communicates innovation, AI capabilities, and measurable outcomes to the market • Strengthen market credibility and trust through consistent, value-driven messaging

• Own Corporate Market Expertise: Build deep, current intelligence on how Operations, Safety, Compliance, and Risk leaders think, buy, and measure success. Know how L&D enters the deal and how to move past them to the economic buyer. • Map Buyer Personas: Decode the core metrics and personal drivers of our buyer personas to shape narratives that immediately click with prospects. • Drive Product-Market Fit & Value Architecture: Continually refine our value proposition for enterprise use cases (such as onboarding, continuous training, moment-in-time learning, and AI-driven learning) to expand into new verticals. • Fuel the Revenue Engine: Partner directly with the Demand Generation team to launch targeted, high-performing campaigns that generate high-quality pipeline and revenue. • Equip Sales to Win: Arm our field teams with competitive battlecards, use-case playbooks, and clear narratives that increase win rates against market alternatives. • Champion Cross-Functional Alignment: Collaborate with Product teams to influence the roadmap using verified customer feedback, and partner with Customer Experience to unearth expansion opportunities. • Within 6 Months — Integration and Audit: Complete a comprehensive audit of Panopto’s existing corporate messaging assets, identifying core gaps in current materials compared to actual customer pain points. Establish formal feedback loops with Sales and Customer Success to track which messaging frameworks yield the highest pipeline velocity. Absorb deep domain knowledge of our platform’s capabilities, ecosystem integrations, and AI functionality. • Within 1 Year — First Measurable Impact on Corporate ARR: Deliver fully refreshed, scalable industry-specific and use-case message source documents and campaign strategies implemented across all active corporate campaigns. Direct corporate-focused product launches, hitting or exceeding set pipeline goals for new feature adoption. Measure and report a quantifiable lift in mid-funnel sales conversion rates resulting from rewritten sales enablement collateral. • Your Legacy — Full Ownership of Corporate Storytelling: Build the blueprint for how Panopto enters, commands, and scales inside the broader enterprise learning technology ecosystem. Establish an authoritative, trusted brand voice that shifts Panopto from a software utility to an indispensable operational layer for enterprise knowledge infrastructure.

• You will play a crucial role in developing go-to-market (GTM) strategies, launching marketing initiatives, empowering sales efforts, creating thought leadership, digging into market data, and establishing a thorough understanding of customers and competition. • Specifically, you will lead industry product marketing efforts in support of our commercial teams as they continue to land 7-figure deals. • You will help define Parloa’s overall market narrative for key industries, own the evolution of our industry ICP, and architect value frameworks and ROI narratives aligned to industry use cases. • Develop compelling content to support industry-focused sales initiatives and joint marketing with our largest partners, be the expert for enablement sessions, and guide communication efforts across multiple audiences and channels. • Drive our ecosystem’s industry-focused go-to-market strategies, empowering sales & partnership teams with sophisticated use cases and proof points based on research, infused competitive differentiators in collaboration with our Competitive Intelligence team. • Help amplify our thought leadership on AI agents and AI agent platforms and the industries where we thrive: help source ideas, translate technical concepts into the language of our buyers, create and/or collaborate on content, and speak on webinars and at events. • Lead strategic “big bet” industry initiatives by taking the helm on high-stakes cross-functional projects that help us keep growing revenue 3X.