• Drive the go-to-market strategy across multiple Binance products • Define goals, audience, positioning and messaging, and drive execution of growth initiatives to achieve business outcomes • Collaborate across business, marketing and regional teams to deliver on business goals and priorities • Gather key competitive, market and customer insights, to inform product development, business plans and marketing strategies • Be customer obsessed. Take customer experience to the next level by being the voice of the market and customer • Launch insights-driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels • Champion Binance’s marketing experimentation culture by testing measurable and scalable programs that you'll optimize and launch based on learnings • Attract, coach and develop a talented team of world-class product marketers.

Role Description We are looking for a Director of eCommerce & Product Marketing to own the digital commercialization and full lifecycle of our products online. This role sits at the intersection of digital product management, website UX, ongoing conversion optimization (CRO), asset creation, and launch execution. You will be responsible for ensuring our products are beautifully presented, flawlessly merchandised, effortlessly easy to configure, and constantly optimized to convert throughout their entire lifecycle—not just during a launch window. This is not a paid media role. Our growth team handles the traffic; you own the destination. This is not a traditional brand marketing role. You must care deeply about customer psychology, clear information hierarchy, and revenue metrics. This is not a high-level corporate strategy role. This is a hands-on leadership role for a sharp operator who loves turning great physical products into exceptional, frictionless digital shopping experiences. You will work directly with the founders and collaborate closely with growth, operations, product development, customer experience, and web development teams. What You'll Own - Ongoing Website Experience & Optimization: - Act as the internal "product owner" for the storefront, ensuring a premium, cohesive, and modern customer experience across all key pages. - Analyze customer behavior, heatmaps, and funnel data to identify friction points; build and run a continuous pipeline of A/B tests to improve conversion rate and Average Order Value (AOV). - Manage the relationship with our web developers to translate site optimization ideas into functional, clean features and updates. - Continuous Digital Merchandising: - Maintain and constantly improve the day-to-day shopping experience, including navigation, product collections, and cross-selling/bundling strategies. - Simplify how customers interact with our product variations and configurations, ensuring that dimensions, assembly, and materials are intuitively understood. - Continuously audit and iterate on existing Product Detail Pages (PDPs) to maximize revenue potential long after the initial product launch. - Lifecycle Product Marketing & Messaging: - Translate product features, materials, and functional benefits into compelling, clear customer-facing copy and storytelling. - Deeply understand customer hesitations regarding high-consideration furniture purchases (e.g., installation, space requirements, financing) and build targeted content to resolve them. - Create and maintain buying guides, comparison charts, interactive tools, and FAQs that guide customers from initial research to a confident purchase. - Product Launches & Commercialization: - Lead the digital go-to-market process for new product introductions and major design updates. - Define content requirements, establish project timelines, and coordinate with cross-functional partners to ensure launch assets are deployed flawlessly and on time. - Creative Asset Direction: - Define and map out the photography, video, 3D renderings, GIFs, and infographics required to support both new launches and ongoing site optimizations. - Write concise briefs for photographers, designers, and editors, ensuring final creative assets satisfy both commercial conversion needs and brand aesthetic standards. What Success Looks Like - Core PDP conversion rates and digital merchandising strategies show measurable, data-backed improvement. - Product launches and site optimization updates move seamlessly from concept to reality without being founder-dependent. - Our digital product presentation significantly reduces customer confusion around options and configurations before checkout. - Creative asset requests are built further in advance, turning asset production into a proactive, structured machine. Qualifications - 5+ years of experience in eCommerce management, digital merchandising, product marketing, or digital product management. - Proven track record working with physical consumer goods, ideally within high-consideration, premium, or complex categories. - A strong grasp of customer psychology, eCom analytics, and how to structure page hierarchies to guide considered purchase decisions. - The unique ability to smoothly transition between high-level strategy and rolling up your sleeves to write a copy hook or review QA details on a page before it goes live. - Excellent written communication and the organization skills required to lead cross-functional projects. Preferred - Deep experience with Shopify and modern eCommerce technology stacks. - Background in industries such as furniture, home goods, home organization, or high-end appliances. - Experience directing creative teams, designers, and web developers to build high-converting landing pages or features. You Might Be a Great Fit If... - You can open up a live product page and immediately see exactly what's missing, what's confusing, and what changes would lift revenue. - You are comfortable designing a page wireframe, editing copy, briefing a photoshoot, and collaborating with a developer to stick the landing. - You care just as much about conversion rates and analytics as you do about clean, premium design aesthetics. - You've felt bottlenecked in a larger corporate structure and are hungry for a high-impact, autonomous role where your changes directly move the needle. Location & Compensation - Location: Remote within the United States or Canada. Occasional travel for planning sessions and content production may be required. - Compensation: Competitive salary, performance bonus opportunity, retirement account, health benefits, and long-term growth potential matching our ambitious scaling goals.

Role Description This is a wide-spectrum role, the kind you only see at early-stage startups. You'll split your time between the product side (helping the dev team finalize Myney) and the marketing side (taking it to market). It's hands-on. It's lean. We use modern tools and AI everywhere it gives us leverage, and we expect you to do the same. A note on the lists below: we don't expect you to be an expert at every one of these. They're the tasks that need to get done, and you'll be involved in all of them — bring strong skills where you have them, the willingness to learn fast where you don't, and the smarts to use modern tools and AI to close the gap. - On the product side, you will: - Manage specs — translate product vision into clear, actionable specs for the dev team. - Own the daily plan — make sure the dev team follows it and ships on schedule. - Run QA — test the product end-to-end, file issues, hold the quality bar. - Design new aha moments — design the micro-experiences (we have templates and a defined schema) that make Myney feel genuinely useful and a little magical. - On the marketing side, you will: - Build the GTM — define and execute go-to-market for Myney in Greece, then Poland. - Build the website — literally build it. Not brief an agency. Build it. - Create content — copy and video explainers, both for the website and inside the app. - Run social media — own the channels, the calendar, the voice. Qualifications - A builder, not a planner. You ship things. You don't write decks about things you might one day ship. - Comfort with modern tools and AI. You find leverage. You don't grind through work that a good tool could do in a tenth of the time. - Fluent English. - Native or fluent Greek and/or Polish is a strong plus — these are our launch markets. - Experience with consumer apps, ideally fintech — but if you've shipped great consumer product elsewhere we want to talk. - Comfortable wearing both hats: writing a clear product spec on Monday and writing TikTok-ready copy on Tuesday. - Strong bias toward action over process. We don't have time for theatre. Requirements - Contractor engagement + meaningful equity in an early-stage fintech with a clear path to launch. - Comp: €2,500–5,500/month retainer + 0.5–1.5% equity, depending on seniority. - Remote to start. As we grow, we may move to a hybrid model: 3 days in office, 2 days remote. - Real ownership — both product and marketing surface area, with direct visibility and impact. - Direct working relationship with the founder. No filter, no committee. How to apply Apply for this role and let us know: - Why this role interests you (a couple of sentences, no cover-letter theatrics). - One or two links to work you're proud of — especially anything you built end-to-end. - One concrete example of how you've used AI to ship something faster or better than you could have otherwise. - Every candidate completes a personality + skills assessment via Bryq. Once we receive your application, you'll get an email with the assessment link — please complete it before we move to interviews. - We read everything. We reply to everyone.

Role Description The Director of Product Marketing is a senior strategic leader responsible for bringing Lumen's courseware to market effectively. This role owns the intersection of product, marketing, and sales, defining how we position our products, who we target, how we reach them, and what compels them to act. As the Director of Product Marketing, you will: - Act as the voice of the customer, feeding market and audience insights directly into the product roadmap. - Serve as a critical bridge between the Product organization and the market, ensuring alignment with real faculty, student, and institutional needs. - Be a strategic thinker and hands-on executor fluent in AI-assisted marketing workflows. - Collaborate deeply with Product and translate complex educational technology into compelling narratives. Key Responsibilities - Product Positioning & Market Intelligence - Own Lumen's product positioning and messaging architecture across priority courses, audience segments, and strategic themes. - Analyze customer insights, competitive landscapes, and industry trends to define and continuously sharpen Lumen's unique value proposition. - Partner closely with the Product organization to inform roadmap priorities with market signals, buyer feedback, and competitive intelligence. - Translate new features and innovations into market-ready narratives. - Identify and develop messaging for emerging product capabilities, including AI-enhanced learning tools. - Go-to-Market Strategy & Campaign Leadership - Lead go-to-market planning and execution for new course launches, product updates, and strategic initiatives targeting higher-ed faculty and academic decision-makers. - Deploy AI tools to accelerate campaign development, improve targeting precision, and increase marketing efficiency. - Build and manage HubSpot campaigns, segmentation, nurture programs, and reporting. - Use engagement data and AI-assisted analysis to refine campaign strategy and inform Sales follow-up. - Sales Enablement & Revenue Alignment - Develop sales enablement materials and train the Sales team on Lumen's products. - Partner with Sales and Customer Success to identify expansion opportunities and develop targeted account-level messaging. - Ensure clean handoffs between marketing-qualified engagement and Sales outreach. - Customer Proof & Product Content - Build a library of faculty stories, case studies, testimonials, and outcome-focused proof points. - Use AI-assisted content tools to accelerate production of digital assets. - Surface and amplify product innovation stories in partnership with the Product and Learning teams. - Travel periodically for select conferences, customer gatherings, company meetings, or field activities. Qualifications - 6+ years of experience in product marketing, with demonstrated progression into strategy, leadership, or ownership of a product marketing function. - Proven ability to communicate product value to the market through positioning, messaging, launch strategy, sales enablement, and customer-facing content. - Hands-on experience with AI marketing tools for content generation, campaign personalization, audience segmentation, or competitive research. - Strong command of HubSpot or comparable marketing automation platforms. - Experience partnering directly with Product teams to influence roadmap prioritization. - Background in edtech, higher education, SaaS, or another considered-purchase B2B environment strongly preferred. - Exceptional written communication skills and the ability to make complex ideas clear and compelling for academic and professional audiences. Company Description Lumen Learning's mission is to enable unprecedented learning for all students, focusing on ensuring that race, income, and gender are not predictors of student success. We support more than 400,000 students and 5,000 faculty members across 500+ colleges and universities with courseware and evidence-based teaching tools that drive measurable outcomes.