• Own the process and tooling roadmap for Central Policy and Operations independently, setting short-to-medium-term strategic direction and aligning investment to areas of greatest need • Drive cross-functional initiatives across GTM, Finance Systems, and Data Engineering to align territory, quota, and adjustment data for AI enablement • Architect the path to transition off external tools toward Stripe-native tooling—building the business case, influencing resource allocation, and measuring ROI • Design and implement automation for Account Team assignments, User Segmentation updates, and Manager and Approval workflows in Salesforce to reduce manual intervention and contractor dependency • Build audit frameworks, compliance metrics, and governance processes for scaled systems (Territory Assignments, Quota, Workflows, Adjustment Approvals) • Establish documentation, process architecture, and AI-ready task design that enables leadership visibility, vendor onboarding, and repeatable delegation • Anticipate system integration risks and resolve them before they become escalations—including cross-system data movement between Salesforce, territory engines, and reporting infrastructure

• Bridge between the deal team and portfolio operators - translating diligence insights into execution. • Front-of-house focused - Sales, Marketing, Customer Success, RevOps • Hands-on, with the credibility to step into interim leadership roles when the situation calls for it. • Builder mentality - codifying repeatable playbooks that compound value across the portfolio. • Lead front-of-house diligence workstreams, building a clear, data-backed point of view on revenue quality and growth potential. Areas of focus include: - Revenue quality and sustainability - ARR composition, churn dynamics, expansion motion, cohort behavior. - Sales effectiveness - pipeline health, conversion rates, sales cycle length, ICP alignment, rep productivity, attainment, and assessment of compensation plans - Pricing and packaging - willingness-to-pay, discounting discipline, monetization opportunities. - Customer segmentation and unit economics - LTV/CAC dynamics by segment, payback periods, expansion potential. - Competitive positioning and GTM strategy - differentiation, win/loss patterns, route-to-market fit. - Assessment of GTM maturity and operational gaps. • Build clear investment theses around growth and defensibility. • Identify quick wins and medium-term value levers, with rough sizing and confidence. • Partner with external advisors when used - but own the conclusion. Translate diligence findings into an actionable Value Creation Plan (VCP) - GTM section, including: - A prioritized roadmap spanning the first 100 days and the 12–24 month horizon. - Revenue growth initiatives - new logo motion, expansion and retention plays, channel and partnership moves. - Sales organization improvements - coverage model, role design, comp plan refinements. - Marketing strategy shifts - demand generation engine, positioning, brand and content. - Customer Success and retention improvements - health scoring, intervention motions, expansion playbooks. - Partner with finance and investment teams on revenue modeling, growth assumptions, and KPI tracking tied to TCP value creation plans. Ensure tight alignment across: - The investment thesis and the value creation plan. - CEO and executive team - establishing early alignment pre-close wherever possible. Support or directly lead execution of priority initiatives inside portfolio companies. Typical workstreams include: - Sales organization redesign - territories, role definition, quota setting, compensation plans. - ICP refinement and segmentation - tightening the target customer profile and aligning the GTM motion around it. - Pipeline generation engine - SDR build-out, marketing alignment, outbound and ABM motions. - Pricing and packaging redesign - value-based pricing, plan architecture, monetization levers. - Customer Success model - retention playbooks, upsell and cross-sell motions, segmentation of CS coverage. - RevOps and data infrastructure - pipeline hygiene, forecasting discipline, KPI definitions, reporting cadence. Depending on the situation, this may include stepping into the portfolio company as: - Interim leader (e.g. interim CRO or Head of Sales) during transitions. - Program lead or transformation lead for a defined initiative. The expectation is measurable impact on growth and commercial efficiency. Act as a trusted partner to portfolio company CEOs, CROs, and CMOs, while maintaining the rigor expected by the Operating Partner, Deal team and Investors. Responsibilities include: - Establishing a working cadence with portfolio leadership that balances support and accountability. - Owning the GTM KPI dashboard at the portfolio level, with focus on ARR growth, net retention, CAC efficiency, and pipeline coverage. - Leading regular progress tracking against the VCP - milestones, leading indicators, and value realization. - Escalating issues early with a proposed solution, not just a flag. - Create standardized reporting that can be leveraged across multiple portfolio companies. Codify learning across deals into reusable assets that compound value across the portfolio: - GTM playbooks covering the most common transformation patterns (sales redesign, pricing, pipeline build, CS uplift). - Sales and Customer Success maturity frameworks for diagnosing portfolio companies quickly. - Standardized KPI dashboards and definitions to enable cross-portfolio benchmarking. - Repeatable diligence templates and frameworks to compress cycle time on subsequent deals. - Contribution to TCP-wide AI and GTM enablement initiatives. A distinctive expectation of this role is the identification and deployment of AI use cases across the front office of portfolio companies. Priority areas include: - AI-assisted sales - prospecting and account research, call recording and analysis, automated follow-up, and rep coaching. - Marketing automation and personalization - dynamic content, segmentation, lifecycle orchestration. - Customer Success - churn prediction models, health scoring, automated playbook triggering. - RevOps and forecasting - AI-supported pipeline scoring, deal risk detection, and forecast accuracy.

• Drive the go-to-market strategy across multiple Binance products • Define goals, audience, positioning and messaging, and drive execution of growth initiatives to achieve business outcomes • Collaborate across business, marketing and regional teams to deliver on business goals and priorities • Gather key competitive, market and customer insights, to inform product development, business plans and marketing strategies • Be customer obsessed. Take customer experience to the next level by being the voice of the market and customer • Launch insights-driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels • Champion Binance’s marketing experimentation culture by testing measurable and scalable programs that you'll optimize and launch based on learnings • Attract, coach and develop a talented team of world-class product marketers.

Role Description We are looking for a Director of eCommerce & Product Marketing to own the digital commercialization and full lifecycle of our products online. This role sits at the intersection of digital product management, website UX, ongoing conversion optimization (CRO), asset creation, and launch execution. You will be responsible for ensuring our products are beautifully presented, flawlessly merchandised, effortlessly easy to configure, and constantly optimized to convert throughout their entire lifecycle—not just during a launch window. This is not a paid media role. Our growth team handles the traffic; you own the destination. This is not a traditional brand marketing role. You must care deeply about customer psychology, clear information hierarchy, and revenue metrics. This is not a high-level corporate strategy role. This is a hands-on leadership role for a sharp operator who loves turning great physical products into exceptional, frictionless digital shopping experiences. You will work directly with the founders and collaborate closely with growth, operations, product development, customer experience, and web development teams. What You'll Own - Ongoing Website Experience & Optimization: - Act as the internal "product owner" for the storefront, ensuring a premium, cohesive, and modern customer experience across all key pages. - Analyze customer behavior, heatmaps, and funnel data to identify friction points; build and run a continuous pipeline of A/B tests to improve conversion rate and Average Order Value (AOV). - Manage the relationship with our web developers to translate site optimization ideas into functional, clean features and updates. - Continuous Digital Merchandising: - Maintain and constantly improve the day-to-day shopping experience, including navigation, product collections, and cross-selling/bundling strategies. - Simplify how customers interact with our product variations and configurations, ensuring that dimensions, assembly, and materials are intuitively understood. - Continuously audit and iterate on existing Product Detail Pages (PDPs) to maximize revenue potential long after the initial product launch. - Lifecycle Product Marketing & Messaging: - Translate product features, materials, and functional benefits into compelling, clear customer-facing copy and storytelling. - Deeply understand customer hesitations regarding high-consideration furniture purchases (e.g., installation, space requirements, financing) and build targeted content to resolve them. - Create and maintain buying guides, comparison charts, interactive tools, and FAQs that guide customers from initial research to a confident purchase. - Product Launches & Commercialization: - Lead the digital go-to-market process for new product introductions and major design updates. - Define content requirements, establish project timelines, and coordinate with cross-functional partners to ensure launch assets are deployed flawlessly and on time. - Creative Asset Direction: - Define and map out the photography, video, 3D renderings, GIFs, and infographics required to support both new launches and ongoing site optimizations. - Write concise briefs for photographers, designers, and editors, ensuring final creative assets satisfy both commercial conversion needs and brand aesthetic standards. What Success Looks Like - Core PDP conversion rates and digital merchandising strategies show measurable, data-backed improvement. - Product launches and site optimization updates move seamlessly from concept to reality without being founder-dependent. - Our digital product presentation significantly reduces customer confusion around options and configurations before checkout. - Creative asset requests are built further in advance, turning asset production into a proactive, structured machine. Qualifications - 5+ years of experience in eCommerce management, digital merchandising, product marketing, or digital product management. - Proven track record working with physical consumer goods, ideally within high-consideration, premium, or complex categories. - A strong grasp of customer psychology, eCom analytics, and how to structure page hierarchies to guide considered purchase decisions. - The unique ability to smoothly transition between high-level strategy and rolling up your sleeves to write a copy hook or review QA details on a page before it goes live. - Excellent written communication and the organization skills required to lead cross-functional projects. Preferred - Deep experience with Shopify and modern eCommerce technology stacks. - Background in industries such as furniture, home goods, home organization, or high-end appliances. - Experience directing creative teams, designers, and web developers to build high-converting landing pages or features. You Might Be a Great Fit If... - You can open up a live product page and immediately see exactly what's missing, what's confusing, and what changes would lift revenue. - You are comfortable designing a page wireframe, editing copy, briefing a photoshoot, and collaborating with a developer to stick the landing. - You care just as much about conversion rates and analytics as you do about clean, premium design aesthetics. - You've felt bottlenecked in a larger corporate structure and are hungry for a high-impact, autonomous role where your changes directly move the needle. Location & Compensation - Location: Remote within the United States or Canada. Occasional travel for planning sessions and content production may be required. - Compensation: Competitive salary, performance bonus opportunity, retirement account, health benefits, and long-term growth potential matching our ambitious scaling goals.