• Own Corporate Market Expertise: Build deep, current intelligence on how Operations, Safety, Compliance, and Risk leaders think, buy, and measure success. Know how L&D enters the deal and how to move past them to the economic buyer. • Map Buyer Personas: Decode the core metrics and personal drivers of our buyer personas to shape narratives that immediately click with prospects. • Drive Product-Market Fit & Value Architecture: Continually refine our value proposition for enterprise use cases (such as onboarding, continuous training, moment-in-time learning, and AI-driven learning) to expand into new verticals. • Fuel the Revenue Engine: Partner directly with the Demand Generation team to launch targeted, high-performing campaigns that generate high-quality pipeline and revenue. • Equip Sales to Win: Arm our field teams with competitive battlecards, use-case playbooks, and clear narratives that increase win rates against market alternatives. • Champion Cross-Functional Alignment: Collaborate with Product teams to influence the roadmap using verified customer feedback, and partner with Customer Experience to unearth expansion opportunities. • Within 6 Months — Integration and Audit: Complete a comprehensive audit of Panopto’s existing corporate messaging assets, identifying core gaps in current materials compared to actual customer pain points. Establish formal feedback loops with Sales and Customer Success to track which messaging frameworks yield the highest pipeline velocity. Absorb deep domain knowledge of our platform’s capabilities, ecosystem integrations, and AI functionality. • Within 1 Year — First Measurable Impact on Corporate ARR: Deliver fully refreshed, scalable industry-specific and use-case message source documents and campaign strategies implemented across all active corporate campaigns. Direct corporate-focused product launches, hitting or exceeding set pipeline goals for new feature adoption. Measure and report a quantifiable lift in mid-funnel sales conversion rates resulting from rewritten sales enablement collateral. • Your Legacy — Full Ownership of Corporate Storytelling: Build the blueprint for how Panopto enters, commands, and scales inside the broader enterprise learning technology ecosystem. Establish an authoritative, trusted brand voice that shifts Panopto from a software utility to an indispensable operational layer for enterprise knowledge infrastructure.

• You will play a crucial role in developing go-to-market (GTM) strategies, launching marketing initiatives, empowering sales efforts, creating thought leadership, digging into market data, and establishing a thorough understanding of customers and competition. • Specifically, you will lead industry product marketing efforts in support of our commercial teams as they continue to land 7-figure deals. • You will help define Parloa’s overall market narrative for key industries, own the evolution of our industry ICP, and architect value frameworks and ROI narratives aligned to industry use cases. • Develop compelling content to support industry-focused sales initiatives and joint marketing with our largest partners, be the expert for enablement sessions, and guide communication efforts across multiple audiences and channels. • Drive our ecosystem’s industry-focused go-to-market strategies, empowering sales & partnership teams with sophisticated use cases and proof points based on research, infused competitive differentiators in collaboration with our Competitive Intelligence team. • Help amplify our thought leadership on AI agents and AI agent platforms and the industries where we thrive: help source ideas, translate technical concepts into the language of our buyers, create and/or collaborate on content, and speak on webinars and at events. • Lead strategic “big bet” industry initiatives by taking the helm on high-stakes cross-functional projects that help us keep growing revenue 3X.

• Serve as the company's designated Salesforce owner — owning object and field architecture, Flow automation, permission design, data quality, sandbox governance, and release management • Conduct methodical system audits to identify and resolve accumulated technical debt — investigating field usage, dependencies across automations, code, layouts, and integrations to make informed decisions that improve performance, usability, and long-term maintainability • Own the planning and execution of legacy automation migration — rationalizing existing automation inventory, consolidating redundant logic, and migrating deprecated frameworks to current Salesforce standards to reduce performance risk and improve debuggability • Design and maintain role-appropriate user experiences within Salesforce — including page layouts, Lightning configurations, and record views tailored to how Sales and CS teams actually work — and iterate based on ongoing feedback to drive real adoption • Establish and maintain a mature sandbox and release management practice — including environment refresh cadences, pre-production testing protocols, and proactive preparation for Salesforce's tri-annual release calendar • Lead data model architecture strategy to support an evolving product and pricing mix — designing scalable object structures that accommodate distinct go-to-market motions across product lines while preserving unified reporting and operational coherence • Own the administration, configuration, and optimization of our broader GTM technology stack — including Outreach, Gong, LinkedIn Sales Navigator, Clay, ChurnZero, Rocketlane, Ironclad, MonetizeNow, Aligned, UserGems, and others • Deepen our ChurnZero and Salesforce integration, align platform workflows to our evolving CS motions, and drive incremental improvement in how the tool is configured and used • Surface and act on opportunities to unlock more value from underutilized tools in the stack • Set integration governance standards — maintaining a clear picture of which tools connect to Salesforce, how data flows between them, and where sync conflicts or overwrite risks exist • Evaluate new tools for integration fit before the company commits, using your data model knowledge as a meaningful safeguard • Apply AI tooling where it creates genuine leverage — including data hygiene, field usage analysis, automation documentation, report building, and data enrichment workflows • Bring a natural orientation toward process improvement through AI: asking "how can this be done better with AI?" as part of how you approach your work, not as a separate initiative • Support the broader revenue team's adoption of AI tools, including Claude-based workflows and agentic automations, by helping evaluate options, shape use cases, and model effective usage

• Own the end-to-end GTM strategy, messaging, and positioning for NodeZero WebApp Pentesting • Architect an aggressive, pipeline-driven product launch framework • Define target personas across Enterprise, Mid-Market, and Commercial segments • Drive the competitive narrative against legacy DAST incumbents • Educate the market on why generic AI solutions suffer • Develop proof-first product content to assist sales force • Partner with Product Leadership and Engineering teams • Serve as a vital feedback loop between market realities and product roadmap