• Own and execute Oyster's demand generation strategy, driving qualified pipeline across acquisition channels aligned to our ICP and go-to-market motion.
• Lead paid media programs across search, social, content syndication, and emerging channels, balancing efficiency with scale and ensuring strong return on marketing spend.
• Partner with Sales and RevOps to define pipeline targets, align on lead quality, and create tight feedback loops between marketing investment and revenue outcomes.
• Build and optimize audience segmentation and targeting strategies that improve campaign performance and marketing efficiency.
• Own digital conversion funnels end-to-end, using experimentation, personalization, and data-driven insights to improve performance at every stage.
• Lead a rigorous testing and optimization program across landing pages, website experiences, and key digital touchpoints.
• Translate customer and behavioral data into actionable improvements that reduce friction and increase conversion.
• Oversee lifecycle marketing programs that support customer onboarding, engagement, retention, expansion, and long-term lifetime value.
• Develop customer journey strategies that improve activation and reduce churn, in close partnership with Customer Success and Product.
• Build segmented, personalized communications that meet customers where they are and drive meaningful engagement.
• Establish and own the metrics framework for growth marketing: CAC, LTV, ROAS, conversion rates, pipeline velocity, and retention.
• Manage growth budgets with a strong focus on efficient allocation, forecasting accuracy, and performance against business goals.
• Champion a culture of experimentation, defining hypotheses, designing tests, and translating results into scaled programs.
• Build, mentor, and develop a high-performing, distributed team of growth and demand generation marketers.
• Foster a culture of accountability, curiosity, and continuous improvement, where data informs decisions and people are empowered to take ownership.
• Model inclusive, empathetic leadership that enables your team to do the best work of their careers.
