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Demand Generation Marketing Manager

Performance MarketingPerformance MarketingFull TimeRemoteSeniorTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

1 day ago

Salary

0

Seniority

Senior

EnglishWordPress

Job Description

Demand Generation Marketing Manager

Valamis

• Develop, launch, and optimize targeted demand generation campaigns aligned to ICPs, strategic accounts, and pipeline goals • Develop, launch, and optimize paid media campaigns across LinkedIn and Google Ads to drive lead generation and pipeline growth • Build and manage HubSpot landing pages, forms, workflows, and multi-touch nurture campaigns to improve engagement and conversion rates • Monitor campaign performance, funnel metrics, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms, providing actionable optimization recommendations • Partner closely with Sales and Marketing Operations to improve lead qualification, funnel conversion, and pipeline progression • Serve as the primary liaison for third-party industry partnerships, webinars, analyst programs, and content sponsorships to support lead generation and audience growth • Support ongoing optimization of Totara’s global website, including CMS updates, SEO improvements, bug reporting, and conversion rate optimization • Amplify demand generation campaigns and content across social media channels • Own campaign reporting and communicate performance, insights, and recommendations to stakeholders • Identify and test new channels, tactics, and audience segments to improve campaign performance and pipeline contribution.

Job Requirements

  • Experience in demand generation, digital marketing, or growth marketing, with a track record of driving pipeline and revenue growth
  • Hands-on experience managing and optimizing paid media campaigns across LinkedIn and Google Ads
  • Strong HubSpot experience, including campaign management, workflows, reporting, and lead nurturing
  • Experience managing website content and landing pages in WordPress
  • SEO experience
  • Google Tag Manager, SEMRush and Google Analytics experience
  • Strong analytical skills and ability to translate performance data into actionable insights
  • Excellent project management and stakeholder management skills
  • Comfort working independently in a fast-paced, remote environment
  • Experience collaborating with cross-functional and globally distributed teams
  • Experience buying media in heavily regulated industries like Government and Healthcare
  • An understanding of the HR industry, specifically Talent and L&D is a plus
  • Creativity and flexibility, responding quickly to evolving markets and opportunity challenges
  • Accountable and committed to achieving target goals with integrity and fearlessness
  • Proactive, resourceful, and comfortable navigating ambiguity
  • Continuous learner with a test-and-learn mindset
  • Results-oriented, with a focus on pipeline contribution and measurable business impact.

Benefits

  • Unlimited PTO
  • Enhanced Parental Leave
  • Professional Development Opportunities
  • Annual Wellbeing Allowance
  • New Joiner home working set-up allowance
  • Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve

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