• Own and execute Oyster's demand generation strategy, driving qualified pipeline across acquisition channels aligned to our ICP and go-to-market motion. • Lead paid media programs across search, social, content syndication, and emerging channels, balancing efficiency with scale and ensuring strong return on marketing spend. • Partner with Sales and RevOps to define pipeline targets, align on lead quality, and create tight feedback loops between marketing investment and revenue outcomes. • Build and optimize audience segmentation and targeting strategies that improve campaign performance and marketing efficiency. • Own digital conversion funnels end-to-end, using experimentation, personalization, and data-driven insights to improve performance at every stage. • Lead a rigorous testing and optimization program across landing pages, website experiences, and key digital touchpoints. • Translate customer and behavioral data into actionable improvements that reduce friction and increase conversion. • Oversee lifecycle marketing programs that support customer onboarding, engagement, retention, expansion, and long-term lifetime value. • Develop customer journey strategies that improve activation and reduce churn, in close partnership with Customer Success and Product. • Build segmented, personalized communications that meet customers where they are and drive meaningful engagement. • Establish and own the metrics framework for growth marketing: CAC, LTV, ROAS, conversion rates, pipeline velocity, and retention. • Manage growth budgets with a strong focus on efficient allocation, forecasting accuracy, and performance against business goals. • Champion a culture of experimentation, defining hypotheses, designing tests, and translating results into scaled programs. • Build, mentor, and develop a high-performing, distributed team of growth and demand generation marketers. • Foster a culture of accountability, curiosity, and continuous improvement, where data informs decisions and people are empowered to take ownership. • Model inclusive, empathetic leadership that enables your team to do the best work of their careers.

• Own the execution of our demand engine – campaigns, paid media, BDR alignment, nurture – while also owning the HubSpot stack, attribution model, and the reporting that every function depends on. • Execute integrated campaign programs across new business and expansion – translating strategy into programs that move measurable pipeline. • Manage paid media performance across search, paid social, and retargeting, including agency relationships, channel mix, and efficiency. • Build and maintain segmented nurture tracks that convert leads over time, not just at the top of the funnel. • Manage BDR alignment: lead quality standards, handoff workflows, and outbound enablement. • Own events strategy as a demand channel, with pipeline tracking before and after each event. • Manage third-party publication placements focused on lead generation outcomes. • Own HubSpot end-to-end: attribution, data hygiene, dashboard buildout, and ongoing optimization. • Design and calibrate the lead scoring model so it reflects actual pipeline quality – not just activity. • Serve as the team's centralized reporting hub: every function gets accurate, timely performance data. • Define and maintain unified marketing processes and Asana infrastructure. • Own closed-loop attribution reporting that connects marketing activity to pipeline and revenue across every channel. • Manage intent lead routing and workflow management; manage Chili Piper in partnership with RevOps. • Partner with RevOps on system alignment and shared reporting. • Evaluate and manage the marketing tech stack – vendor relationships, renewals, and recommendations for new tools.

Role Description As an Applied Performance Specialist, you are a primary point of contact for the customers assigned to you. You lead their onboarding and deployment, get performance, sports science and medical staff genuinely proficient in iP, and provide the ongoing support that keeps them successful on the platform. You will handle technical configuration, manage support across your account portfolio and work alongside Performance Strategists on the accounts you share. This is a UK-based role covering accounts across the UK and Europe. The role is support-focused at its core - you will be in Intercom, running training sessions, solving configuration problems and making sure customers can do what they need to do in iP. The expectation is that as you build platform knowledge and customer relationships, you take on greater account ownership and grow toward a Senior APS role. What you'll do - Lead onboarding and deployment for assigned accounts, driving proficiency and adoption within the first 90 days - Build working relationships with performance, medical and operations staff at your accounts and act as their primary point of contact for day-to-day needs - Enable club and organisation staff to get the most out of iP and stay current as new features ship - Work with Performance Strategists and Sales to deliver platform demos for prospects and customers across the UK and Europe - Provide responsive customer support through our in-platform support system, covering accounts as assigned - Handle technical account work including account creation, system and module configuration, integration connections, report generation, dashboard building, system maintenance and manual upload guidance - Bring customer feedback back to Product and Technology by logging feature requests, documenting bugs and supporting product and migration testing Qualifications - A background in elite sport, sports science, high performance or sports technology - you understand how these organisations operate and what they need from a platform - Experience in a customer-facing role - you are comfortable managing relationships, running training sessions and being the person customers turn to when they need help - Technical aptitude for SaaS platforms - you pick up new software quickly and are comfortable with configuration and troubleshooting - Clear written and verbal communication across different audiences, from analysts to heads of department - Comfortable working independently across time zones with a global customer base - A degree or equivalent experience in sport science, performance, technology or a related field Bonus Points - Hands-on experience with an athlete management system or sports performance analytics platform - Experience working with or within professional clubs, leagues, federations or governing bodies in football, rugby or another major sport - Time in a customer success, implementation or technical support role in sports technology Where this Role can take you Strong performance leads to a Senior APS role with ownership of our most complex and high-profile accounts across the UK and Europe. Beyond that, as the Applied Performance function grows, there is a clear path toward regional leadership for the right person. Benefits - Competitive salary - Health insurance for employee & dependants - Meaningful equity - Pension Plan - Life Cover - Income protection - Wellbeing benefits Location While this role allows for remote work, occasional face-to-face gatherings are recommended. Diversity In addition to building a team with diverse skill-sets, Kitman Labs is committed to hiring people with diverse backgrounds. We do not discriminate based on age, civil or family status, disability, ethnicity, gender, race, religion, or sexual orientation. If you are a person with a disability and require assistance during the application process, please let us know.

• Manage and optimize paid media campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, Bing, and other platforms. • Set up new ad accounts and implement robust conversion tracking (using GA4, ad platform pixels, and CRM integrations). • Audit existing campaigns, identify areas for improvement, and create detailed, actionable optimization plans. • Own the full paid media lifecycle for approximately 10 active clients, including strategy, execution, reporting, and optimization. • Ensure proper attribution using tools like Google Tag Manager, GA4, Databox, HubSpot, and Salesforce. • Collaborate with internal teams (Client Services, SEO, Copywriting, Design) via Monday.com, Slack & Zoom to align campaign strategy and creative assets. • Stay on top of platform updates, new ad formats, and digital trends to continually improve campaign performance.