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Director of Demand Generation, Marketing Operations

Performance MarketingPerformance MarketingFull TimeRemoteLeadTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

1 day ago

Salary

0

Seniority

Lead

Bachelor Degree10 yrs expEnglish

Job Description

Director of Demand Generation, Marketing Operations

Quantum Workplace

• Own the execution of our demand engine – campaigns, paid media, BDR alignment, nurture – while also owning the HubSpot stack, attribution model, and the reporting that every function depends on. • Execute integrated campaign programs across new business and expansion – translating strategy into programs that move measurable pipeline. • Manage paid media performance across search, paid social, and retargeting, including agency relationships, channel mix, and efficiency. • Build and maintain segmented nurture tracks that convert leads over time, not just at the top of the funnel. • Manage BDR alignment: lead quality standards, handoff workflows, and outbound enablement. • Own events strategy as a demand channel, with pipeline tracking before and after each event. • Manage third-party publication placements focused on lead generation outcomes. • Own HubSpot end-to-end: attribution, data hygiene, dashboard buildout, and ongoing optimization. • Design and calibrate the lead scoring model so it reflects actual pipeline quality – not just activity. • Serve as the team's centralized reporting hub: every function gets accurate, timely performance data. • Define and maintain unified marketing processes and Asana infrastructure. • Own closed-loop attribution reporting that connects marketing activity to pipeline and revenue across every channel. • Manage intent lead routing and workflow management; manage Chili Piper in partnership with RevOps. • Partner with RevOps on system alignment and shared reporting. • Evaluate and manage the marketing tech stack – vendor relationships, renewals, and recommendations for new tools.

Job Requirements

  • 10+ years in B2B SaaS marketing with significant experience in both demand gen and marketing operations, including prior ownership of a marketing ops function at scale.
  • A track record operating at or near Director/VP level, with real pipeline accountability – not just reporting on it.
  • Proven ability to build and optimize a demand engine from strategy through measurement in a high-growth environment.
  • Deep HubSpot expertise; experience with Chili Piper, intent tools, and attribution modeling a strong plus.
  • Experience managing paid media programs – agency or in-house – with a focus on efficiency, not just volume.
  • Comfortable in a player-coach role: able to manage direct reports while still owning hands-on execution.
  • Strong collaborator who thrives when creative direction comes from above and execution ownership is yours.

Benefits

  • Health Insurance: We offer 3 options (1 option is 100% premium paid by QW for employees) + Telehealth
  • Dental & Vision: We cover 100% of premiums for employees
  • 401k: We match 100% of contributions up to 4% and you're fully vested on day 1
  • Parental leave
  • PTO
  • 13 paid holidays
  • Your birthday off
  • Summer hours
  • Annual professional and wellness development allowance – conferences, books, gym reimbursements, workout equipment, and more!
  • On-site fitness center - free for Qwirk use
  • Monthly manager-employee lunches for goal planning and development
  • Zoo membership to your closest zoo
  • Remote work stipend for 100% remote Qwirks

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