Performance Marketing Remote Jobs in New York (US)

Paid Media Manager

Grove Collaborative

🏡 Transforming the products you use at home into a force for good. 💚 Moving Beyond Plastic: 100% plastic-free by 2025

Performance Marketing12 hours ago

Full Time Remote SeniorTeam 201-500Since 2012H1B Sponsor

View details: Paid Media Manager

• Own day-to-day campaign management across Meta (primary), TikTok, Google, and emerging digital channels. Continuously optimize campaign structure, bidding strategy, audience segmentation, and budget allocation to improve efficiency and acquisition volume • Actively leverage AI tools to automate repeatable campaign management tasks such as bid adjustments, budget pacing alerts, anomaly detection, and performance summaries • Own the Google, Meta, and TikTok accounts end-to-end, including campaign setup, audience strategy, funnel structure, and automated rules, ensuring execution aligns with defined growth priorities • Partner with web/product teams to support optimization of the paid acquisition funnel, including landing page testing and performance improvements to increase conversion rates • Partner with the creative team to execute a structured testing approach across hooks, formats, audiences, and offers, documenting learnings and applying them to improve performance • Support Grove’s emerging digital channel roadmap by helping test and evaluate new platforms (e.g., TikTok, AI-driven channels), using structured test-and-learn frameworks and providing recommendations on next steps • Own weekly and monthly performance reporting across digital channels, translating results into clear insights and actionable recommendations for the Growth team • Support incrementality testing across channels using defined methodologies (e.g., geo tests, platform studies), and help interpret results to inform future investment decisions

California + 11 more

$114K - $140K / year

Senior Performance Marketing Manager

CoLab Software

Setting the standard in engineering collaboration. Simplified design review that lets teams build the future—faster.

Performance Marketing13 hours ago

Full Time Remote SeniorTeam 51-200H1B No Sponsor

View details: Senior Performance Marketing Manager

• Own end-to-end performance of our paid media program, with LinkedIn as the primary channel and additional investment across paid search, newsletters, and experimental channels. • Drive month-over-month and quarter-over-quarter growth in paid-sourced pipeline by continuously optimizing targeting, messaging, creative, and budget allocation. • Translate platform data and customer insights into strong creative briefs and campaign concepts, partnering with Brand Design to launch and continuously refresh high-performing image, carousel, and video ads based on real performance data. • Synthesize data across ad platforms, CRM, and sales insights to uncover the underlying drivers of campaign performance and turn those findings into sharper messaging and stronger creative. • Design and execute structured experiments in new or underutilized paid channels (e.g., Reddit, YouTube, others) to reach new audiences beyond our distribution footprint. • Report on performance in a way that explains not just what happened, but why.

United States

View details: Head of Demand Generation

Head of Demand Generation

North Mill Equipment Fi

BriteCap Financial is a leading financial technology company dedicated to providing innovative lending solutions to small businesses since 2003. We specialize in helping small businesses nationwide thrive by offering tailored financing products and exceptional customer service. Our team is committed to fostering a supportive and collaborative work environment where individuals can grow and succeed.

Performance Marketing14 hours ago

Full Time Remote Lead

Role Description The Head of Demand Generation is responsible for leading BriteCap’s top‑of‑funnel acquisition strategy and execution across paid media, SEO, content, and conversion optimization. This role manages all performance marketing activities with a clear mandate: generate qualified inbound demand that converts to funded small‑business loans. This position requires a hands-on operator with direct experience in small‑business lending, MCA, or SMB fintech. The ideal candidate understands category‑specific CPL benchmarks, has built compliant acquisition funnels, and has a track record of driving measurable pipeline impact — not just lead volume. The Head of Demand Generation will assume ownership of active paid campaigns immediately. Initial priorities include: - A full audit of channel performance - Implementation of a structured testing roadmap - Optimization of landing pages and funnel conversion paths The role is accountable for channel‑level analytics, budget efficiency, and continuous improvement of acquisition performance. Key Responsibilities - Paid Acquisition - Paid Media Management — Assume full ownership of BriteCap’s paid acquisition programs across Google Ads, Microsoft Ads, Meta, LinkedIn, display, retargeting, and SMB-focused ad networks. - Campaign Audit & Optimization — Conduct a comprehensive audit of all active campaigns; implement structured optimization across creative, audience strategy, bidding, and landing page alignment prior to scaling spend. - Testing Framework — Establish and maintain a disciplined test-and-learn cadence to improve efficiency and conversion performance across channels. - Affiliate & Comparison-Site Channels - Affiliate Channel Development — Build BriteCap’s presence within the comparison-site and affiliate ecosystem (e.g., Lendio, NerdWallet, Fundera) from the ground up. - Partner Negotiation — Negotiate placements, pricing structures, and lead-delivery terms to ensure channel profitability and predictable volume. - Attribution & Quality Management — Monitor lead quality, validate attribution, and integrate partner performance into unified reporting alongside owned channels. - SEO & Top-of-Funnel Content - SEO Strategy Ownership — Lead SEO end-to-end, including keyword strategy, content planning, technical SEO, and link-acquisition initiatives. - Content Development — Build a content engine designed to rank for high-intent SMB lending and working-capital queries. - Conversion-Oriented Assets — Collaborate with product and credit teams to develop calculators, qualification tools, and other lead-generation assets that drive meaningful application volume. - Landing Pages & Conversion Rate Optimization - Funnel Ownership — Manage the full click-to-application journey, ensuring alignment between ad creative, landing pages, and application flow. - CRO Execution — Continuously test and refine landing-page copy, layout, form length, and UX elements to improve conversion rates and maximize return on paid spend. - Channel Analytics & Reporting - Performance Measurement — Develop and maintain channel-level reporting tied to core lending metrics, including cost-per-lead, cost-per-qualified-application, cost-per-funded-loan, and ROAS. - Weekly Reporting — Deliver weekly insights on channel performance, optimization priorities, and recommended budget allocation. Qualifications - Bachelor's degree in Marketing, Communications, Digital Media, Analytics, IT, or related field (or equivalent practical experience). - 5+ years in B2B/SMB performance marketing, demand gen, or growth marketing. - Direct experience in small business lending, MCA, working capital, or closely adjacent SMB fintech. - Proven track record hitting cost-per-funded-loan or cost-per-qualified-app targets in a regulated, high-CPC category. - Hands-on operator — comfortable directly in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and GA4. - HubSpot fluency at a user level (campaigns, UTM tracking, conversion reporting). - Strong analytical chops — you build your own dashboards, you don’t wait for an analyst. - Existing relationships with comparison-site/affiliate partners in SMB lending. Skills/Attributes - Performance Marketing Expertise — Deep understanding of paid acquisition channels, bidding strategies, audience segmentation, and funnel mechanics. - Lending-Category Knowledge — Familiarity with SMB lending or MCA acquisition economics, compliance requirements, and industry-specific conversion benchmarks. - Analytical Rigor — Ability to interpret channel-level data, build dashboards, and translate insights into actionable optimization plans. - SEO & Content Competency — Experience developing keyword strategies, content briefs, and technical SEO improvements that drive organic demand. - CRO Mindset — Strong grasp of landing-page testing, UX principles, and conversion-rate optimization methodologies. - Hands-On Execution — Comfortable operating directly in ad platforms, analytics tools, and CMS environments without reliance on agency or team support. - Test-and-Learn Discipline — Structured approach to experimentation, including hypothesis development, measurement, and iteration. - Partner & Vendor Management — Ability to negotiate, manage, and evaluate affiliate and comparison-site partners for quality and ROI. - Cross-Functional Collaboration — Skilled at working with product, credit, compliance, and operations teams to align acquisition strategy with business requirements. - Communication Clarity — Strong written and verbal communication skills, with the ability to present performance insights and recommendations to leadership. - Problem-Solving Orientation — Proactive approach to diagnosing funnel issues, identifying root causes, and implementing solutions quickly. - Ownership & Accountability — Operates with a high degree of autonomy, takes responsibility for outcomes, and consistently drives toward measurable performance goals. - Adaptability — Comfortable navigating a fast-moving environment, shifting priorities, and evolving acquisition strategies.

United States

$110K - $150K / year

Senior Google Ads Media Buyer

Paired

Connecting Companies with the Best Global Talent #LETSGETPAIRED

Performance Marketing17 hours ago

Full Time Remote SeniorTeam 1-10H1B No Sponsor

View details: Senior Google Ads Media Buyer

Role Description Our client is a performance agency operating at the top of the DTC ecosystem, managing over nine figures in ad spend and scaling brands that dominate their markets. They partner with leading brands like Brez, Calming Co, Andar, Eskiin, and HeyShape to drive aggressive, profitable growth. They're not a service provider. They're a high-speed execution machine. As a Media Buyer, you'll own the strategy and execution for a portfolio of their brands. You won't just be pushing buttons. You'll be architecting the entire growth engine. What You'll Do - Full-stack execution: Manage Search, Shopping, PMax, YouTube, and Demand Gen campaigns at an expert level. - Research and competitor domination: Use Semrush and Google Keyword Planner for deep market and competitor research. Execute competitor bidding strategies to take the #1 spot and hold it profitably. - Copy and funnels: Write high-converting ad copy and leverage advertorials and comparison pages to bridge the gap between the click and the sale. - Direct client contact: Act as the main point of contact for your accounts. Lead daily and weekly syncs, present strategy, and run meetings with both clients and internal Google reps. - Performance tracking: Go beyond ROAS. Understand aMER, MER, CAC, and nCAC, and read between the lines of a dataset to find the truth. Qualifications - Agency experience (required): You understand the pressure and the pace, and you've managed multiple high-growth portfolios before. - DTC track record: 2+ years of proven success scaling brands in the US or European markets, ideally with companies generating 8-figure annual revenue ($10M+). - Budget scale: You've managed monthly ad budgets in the 6-figure range and above, and you're comfortable making high-stakes spend decisions - MANDATORY. - The tech stack: Fluency in TripleWhale, Northbeam, G-Suite, ClickUp, Slack, and Google Merchant Center, including feed optimization. - Tactical mastery: You know how to split branded vs. non-branded traffic, when to apply seasonal bid adjustments, and which bidding strategy (ROAS vs. Maximize Conversions) fits an account's maturity. - Communication: Excellent written and spoken English. You're proactive and transparent. If there's a dip in performance, you've already found the solution before the meeting starts. Benefits - Remote Working for US Company - Exposure to new technology & trend - Competitive Salary

Worldwide

Field Demand Generation Specialist

Courser

Join a family of companies that will help you go fast and far.

Full Time Remote Mid LevelTeam 201-500H1B No Sponsor

View details: Field Demand Generation Specialist

• Drive net-new business meetings for Courser's brands and own a quarterly meeting target based on self-sourced leads. A meeting is scheduled and attended, with a net-new prospect aligned to ICP criteria, relevant to one of Courser's service offerings (managed services, cybersecurity, AI Pro Services, or other). Reporting captures both sourced (directly generated by the Specialist) and influenced (campaign-engaged prospects who convert via sales follow-up). • Map campaign strategies to specific Courser brand's in-market Target Client Profile (TCP). Recognize how local MSP buyer profiles, regulated-industry mix, and regional dynamics differ from national patterns. Build and maintain target prospect lists in HubSpot — identifying net-new accounts in focused verticals that existing motions don't reach. • Execute multi-channel outreach into specific Courser brand's prospect lists. Run email outreach campaigns and LinkedIn activity (both paid account-based targeting and organic engagement). Coordinate direct mail and physical-touch programs (Sendoso, gift drops, hand-written notes) as follow-on air-cover for AE prospecting and canvassing. Maintain sales alignment with AEs and BDRs to convert engagement into scheduled meetings. • Coordinate periodic local events — typically 1–2 field activations per quarter (lunch & learns, sponsored seminars, executive dinners, webinars) — designed to generate first meetings, not just nurture existing pipeline. Amplify specific Courser brand's local brand presence through community engagement, association memberships, and partnership development — supporting Courser's master brand without diluting local identity. • Coordinate campaigns with local leadership. Maintain a structured cadence with the Regional President, Regional Sales Director (RSD), and sales leadership covering campaign planning, in-flight execution, and post-campaign results. Scheduled syncs plus written status updates.

Cyber Security

United States

Paid Social Growth Manager

Chief Detective

Facebook & Instagram Advertising Agency

Full Time Remote SeniorTeam 1-10Since 2015H1B No Sponsor

View details: Paid Social Growth Manager

• Collaborate with Growth Partners, Directors and media buyers on other channels to translate client business objectives into actionable paid media strategies on Meta (Facebook & Instagram). • Launch, manage, and optimize campaigns to meet and exceed KPI targets. • Perform daily management of ad spend and pacing to ensure budget adherence. • Work closely with internal creative strategy partners to request and provide feedback on ad creatives and ensure alignment with performance goals and trends. • Monitor, analyze, and interpret data across platforms (Meta Ads Manager, GA4, Shopify, Looker Studio, etc.) to evaluate campaign performance and impact. • Generate performance reports and present critical insights and recommendations to clients and internal stakeholders. • Stay informed of Meta’s evolving platform features, updates, and trends. • Act as the primary point of contact for clients on Meta ad performance, insights, and strategic recommendations on a regular basis, including developing reports and running update calls.

California + 14 more

$95K - $110K / year

Senior Demand Generation Representative

Honeywell

Full Time Remote SeniorTeam 10,001+H1B Sponsor

View details: Senior Demand Generation Representative

• Responsible for developing and implementing strategies to drive Honeywell specification and adoption for complete building automation solutions • Build and maintain strong relationships with key influencers and stakeholders at Architect and Engineers (A&E’s) • Liaison with engineering, general contracting and other project influencers • Educate to ensure all applicable Honeywell products are included in the specification

Connecticut + 8 more

$80K - $90K / year

VP, Demand Generation

Hyland

Established in 1991, Hyland is a software and technology development company that has grown into one of the largest independent enterprise content management (ECM) vendors in the U

Full Time Remote Mid Level

Role Description The VP, Demand Management owns Hyland's domestic demand generation engine — responsible for pipeline creation, progression, and the performance of a globally distributed team of demand generation and field marketing leaders. This role drives full-funnel marketing strategy across verticals and segments, aligns tightly with Sales leadership on shared pipeline accountability, and modernizes the demand function through AI, data-driven execution, and integrated digital and field strategies. Success means building a high-performing organization where every leader owns their market, their number, and their outcomes. - Own the full domestic pipeline target including creation and progression across priority segments. - Lead a high-performing team of demand generation and field marketing leaders aligned to verticals and segments. - Drive full-funnel demand execution including ABM, cross-channel campaigns, and pre-meeting engagement. - Align demand generation strategy and execution to sales coverage models. - Oversee domestic field marketing execution including events, local programs, and account engagement strategies. - Build a culture of ownership, accountability, and performance transparency. Qualifications - 15+ years of experience in B2B marketing with significant leadership responsibility in demand generation, field marketing, or growth roles. - Proven track record of owning and delivering pipeline or revenue targets in a complex, global organization. - Experience building and scaling vertically aligned, segment-driven demand generation organizations with clear accountability models. - Deep expertise in modern marketing disciplines including digital strategy, performance marketing, account-based marketing (ABM), and integrated cross-channel campaigns. - Strong experience partnering with Sales leadership and aligning marketing strategy and execution to shared revenue outcomes. Requirements - MBA or advanced degree in addition to a Bachelor's degree (bonus points). - Hands-on experience using AI to accelerate go-to-market execution, improve segmentation, and drive growth at scale (bonus points). - Demonstrated ability to lead organizational transformation and operating model change within a complex marketing function (bonus points). - Experience leveraging partner relationships to scale growth through joint activities and co-marketing programs (bonus points). - Proven track record of driving innovation in field marketing to increase engagement, accelerate deal cycles, and measurably improve ROI (bonus points). Company Description Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve.

View details: VP, Demand Generation

United States

$279K - $313K / year

Director, Paid Search

OuterBox

Full Time Remote LeadTeam 201-500H1B No Sponsor

View details: Director, Paid Search

Role Description As the Director, Paid Search at OuterBox, you will be responsible for providing strategic leadership and oversight of all search engine marketing initiatives. You will collaborate with innovative & transformative digital health and e-commerce clients, senior management, and cross-functional teams to develop and execute paid search strategies that drive website traffic, conversions, and ROI. Your role involves managing a team of Associate Directors, Leads, and Senior Paid Search Strategists, optimizing campaigns, and staying ahead of industry trends. A Director, Paid Search plays a pivotal role in shaping the search engine marketing strategies of OuterBox and our clients. This role requires a combination of strategic thinking, leadership, team management, and a deep understanding of paid search best practices. Job Responsibilities - Strategic Leadership: - Develop and communicate the overall paid search strategy, including goals and objectives. - Collaborate with clients or senior management to align SEM efforts with broader marketing and business objectives. - Stay updated on industry trends, algorithm changes, and emerging technologies to maintain a competitive edge. - Develop a robust testing roadmap with your team and ensure the continuous evolution of the client’s SEM programs. - Develop comprehensive Quarterly Business Reports (QBRs) with the team that includes highlights of the last quarter and top testing priorities for the upcoming quarter. - Team Management: - Lead and mentor a team of SEM specialists, including setting clear performance objectives and providing guidance. - Oversee campaign planning, execution, and optimization efforts. - Ensure team members are well-equipped to deliver exceptional results. - Client Collaboration: - Build and maintain strong client relationships. - Collaborate with clients to understand their business goals, target audience, and competitive landscape. - Present strategic recommendations, campaign performance insights, and progress reports to clients. - Campaign Strategy and Planning: - Develop comprehensive SEM strategies, including budget allocation, keyword targeting, and campaign structure. - Oversee the creation of ad copy and landing pages optimized for conversions. - Implement advanced bidding and targeting strategies. - Performance Analysis and Optimization: - Monitor campaign performance using analytics tools and other data sources. - Analyze data to identify opportunities for optimization and improvement. - Implement A/B testing, ad group restructuring, and other advanced optimization techniques. - Budget Management: - Manage budgets for SEM campaigns, ensuring efficient allocation and adherence to financial goals. - Provide recommendations for budget adjustments based on campaign performance. - Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. - This role may involve occasional travel to meet with clients or attend industry events. - Adaptability to changing client needs, evolving search engine advertising platforms, and industry dynamics is crucial. - Other duties, as assigned. Qualifications - Bachelor's degree in Marketing, Advertising, Business, or related field. - Extensive experience (typically 7+ years) in SEM and digital marketing. - Proven track record of successfully managing large-scale SEM campaigns. - Strong leadership and team management skills. - Exceptional analytical skills and proficiency in data analysis tools. - Excellent communication, presentation, and negotiation skills. - In-depth knowledge of search engine advertising platforms (e.g., Google Ads, Bing Ads) and emerging trends. - Experience working with a diverse range of clients and industries. - This role is required to be based in the US. Benefits - High-character, fun, and cohesive work culture. - Competitive base salary. - PTO that is genuinely encouraged. - Affordable, low-deductible health insurance plans. - Supplemental benefits, including employer-paid life insurance, short & long term disability insurance. - 401k with company match. - Remote work flexibility. - Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback. - Professional/individual development stipend. - Salary Description: $120,000 to $130,000.

United States

$120K - $130K / year