Sociava

• Independently manage and optimize Google Ads, Meta Ads and TikTok Ads (full funnel: cold acquisition, qualification, retargeting, brand) • Develop, test and evaluate funnels • Conduct keyword and audience research as well as market and competitor analyses • Run continuous A/B tests (creatives, copy, landing pages) • Set up conversion tracking (GA4, GTM, UTM setups) • Track, analyze and interpret core KPIs and prepare reports • Create briefs for creatives and landing pages and coordinate with design/web development • Scale campaigns to achieve the highest possible ROAS

• Develop an SEO roadmap with clear prioritization of key initiatives • Create a comprehensive keyword strategy and intent mapping • Build a long-term content plan for new pages, blog posts, and topic clusters • On-page optimization • Prepare SEO briefs for web designers • Off-page optimization • Develop and implement a link building strategy • Technical optimization • Collaborate with the web development team on technical implementation