Title: Senior Manager, PR & Influencer
Location: HQ
Location
HQ
Employment Type
Full time
Location Type
Hybrid
Department
Brand
Department: Brand
Job Description:
Our Mission
Prose is truly custom hair and skin care made-to-order—just for you. Our line of custom products are made by an in-house, Paris-based R&D team of gifted chemists who combine natural ingredients in innovative ways alongside dermatologists, giving consumers clean skin care, hair care and impeccable results.
At the heart of Prose’s success is Singular, its proprietary AI-powered beauty-tech platform, which has revolutionized personalized beauty at scale. Marrying a technology-driven approach with an apothecary-style concept, all Prose hair and skin care products are personalized to your one-of-a-kind hair, skin, goals and environment.
We’re a company that wants to change beauty practices, so we’re changing the way beauty companies practice. As a certified B Corporation, a Public Benefit Corporation and Climate Neutral, we’re proving that good business is always sustainable. With Prose, there’s nothing sacrificed to bring you great products—not trees, materials, wages, or performance.
Prose & Singular in Numbers
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Founded in 2017, with hubs in Paris, New York, and Los Angeles
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10M+ consultations completed
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2M customers and 350K active subscribers
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21M custom products made, with 1M+ unique formulas
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350+ team members across disciplines
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$600M+ in lifetime sales, with $165M+ revenue in 2024
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Profitable since 2024
Discover our Company Culture on Welcome to the Jungle here
Discover our Company Mission & Vision in video here
Prose is looking for a Senior Manager, PR & Influence to lead the brand’s earned media, influencer, SEO/LLM content, and partnerships strategy. This is a senior, cross-functional role responsible for building Prose’s external presence, protecting its reputation, and deepening relationships with the media, creator, and partner communities that shape how customers discover and trust the brand.
This role will manage three direct relationships: our PR agency, SEO/LLM agency, and our Community Manager. You will work closely with Brand, Growth, Social, and Product teams to ensure communications efforts are integrated, on-brand, and driving measurable results.
The ideal candidate is a seasoned communications leader who brings deep PR instincts, crisis-readiness, a strong influencer network, and a genuine curiosity about how content and AI search are reshaping brand visibility. You are equally comfortable pitching a journalist, coaching an agency, briefing a creator, and analyzing LLM citation data.
Key Responsibilities
PR & Earned Media
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Own the earned media strategy for Prose, driving consistent, high-quality coverage across beauty, wellness, lifestyle, and business press
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Manage the day-to-day relationship with PR agency, including strategy alignment, execution, performance management, and budget oversight
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Support media relations in partnership with the agency where needed, e.g. trade outreach, etc.
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Develop and maintain relationships with key journalists, editors, and media contacts across target verticals
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Oversee spokesperson preparation, including talking points, interview prep, and executive visibility programming
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Oversee thought leadership strategy for Prose leadership across earned channels
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Oversee the awards and industry recognition calendar, identifying and submitting for relevant opportunities
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Lead internal crisis communications: serve as the first point of contact for reputation issues, develop reactive statements and holding positions, and coordinate cross-functional response across PR, Social, Community, CX and Legal
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Monitor the media and cultural landscape for emerging risks, opportunities, and brand-relevant moments
Influencer
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Own Prose’s influencer strategy, with a focus on performance and organic micro and mid-tier creators whose audiences and values authentically align with the brand
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Build and manage a curated creator network, developing scalable processes for identification, outreach, onboarding, and relationship management
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Brief, manage, and evaluate influencer content ensuring quality, authenticity, and brand alignment
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Develop clear performance criteria and leverage tools including CreatorIQ and Nectar Social to track, analyze, and report on influencer program effectiveness
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Partner with Growth to identify high-performing influencer content for amplification through paid channels
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Identify creator voices that can support co-branded activations and partnership moments
SEO, LLM Visibility & Content
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Lead Prose’s LLM visibility and generative search (GEO) strategy, ensuring the brand is accurately and favorably represented in AI-generated responses across ChatGPT, Gemini, Perplexity, and similar platforms
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Oversee the brand blog strategy and editorial calendar, ensuring content serves both SEO and brand storytelling objectives
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Track and report AI citation presence, and content health metrics, translating data into strategic recommendations
Partnerships, Events & Community
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Identify and activate a select portfolio of brand partnerships that reinforce Prose’s positioning and expand reach with relevant audiences
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Manage partnership negotiations, contracts, and deliverables in collaboration with Legal and Finance
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Oversee community brand moments and events, from intimate customer experiences and creator gatherings to broader brand activations, ensuring alignment with PR and influencer objectives
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Manage Community Manager, providing strategic direction on community engagement, brand response, and community health across platforms
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Partner with Social and Brand teams to ensure community insights and partnership activity are reflected in broader campaign planning
Key Qualifications
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10–12 years of experience across PR, communications, influencer, or a closely related field, with demonstrated growth in scope and seniority
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Experience in beauty, wellness, personal care, or a premium DTC/subscription brand strongly preferred
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Proven track record managing PR agencies and driving earned media results across a full editorial calendar
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Strong media relationships and direct experience in media relations, spokesperson management, and thought leadership programming
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Crisis communications experience: able to assess, escalate, and manage reputation issues with composure and speed
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Hands-on influencer management experience, including creator identification, briefing, and performance evaluation using tools such as CreatorIQ
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Familiarity with SEO fundamentals and a working understanding of LLM/AI search visibility and generative engine optimization (GEO)
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Experience managing agency partners across multiple disciplines simultaneously, including scoping, performance management, and budget oversight
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People management experience with a demonstrated ability to develop and support direct reports
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Data-informed approach to communications measurement, with experience defining and reporting on KPIs across earned, influencer, and content channels
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Fluency with AI tools (Claude, ChatGPT, Gemini) as part of everyday workflows for research, ideation, and content development
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Passion for hair, beauty, or wellness and a genuine enthusiasm for building authentic brand presence
Perks & Benefits
Prose fosters inclusivity, learning, and diversity within our teams and workplace. Just as we celebrate unique beauty, every team member is encouraged to show up as their full self. In addition to creating an environment where all individuals feel welcome, we offer benefits that include:
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A competitive and flexible PTO policy
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Competitive compensation package
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Company sponsored health care plan (medical, dental and vision plans)
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401k + matching
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FSA and commuter benefits
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Snacks and vending machine available on site
In the New York Area, the anticipated base salary range for this role is $115,000 to $125,000 annually (+10% discretionary bonus and equity). Actual compensation will be commensurate with experience, qualifications, knowledge, and skills. This role will be a hybrid position based out of our Williamsburg office and the expectation is that this person will be in the office 3 days per week.
Prose Values
Intentional Inclusivity
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We know the best ideas come from open minds and willingness to listen. While our products cater to the individual, an invitation into our process is always open to our community.
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We value our differences and diverse backgrounds by communicating openly, managing with transparency and striving to understand one another’s perspective. It’s a key ingredient to our innovation.
Connected Collaboration
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Our strength as a group will outlast our efforts as individual contributors. With offices across countries, staying inventive and agile deepens our clear vision and consistent communication.
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We stay in a spirit of entrepreneurial collaboration: We do not have consensus at all times, but we trust one another to work toward our common goals. Our success is an expression and result of our progressive and gratifying teamwork.
Driven, Together
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We value ownership and coaching that encourages employees to think constructively and creatively about the business. We view employees as leaders and individuals who are accountable, resourceful and responsible. Anyone and everyone is encouraged to lead.
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We recognize that in order to continue thinking one step ahead, we will need to try new things. We strive to provide an open environment that accepts this truth, making space for new ideas to emerge.
Humanity Always
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We assume good intentions in every interaction, keeping ourselves accountable for the climate we create. We seek to understand our co-workers through this lens of conscious benevolence, authenticity and fellowship.
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We operate with the intention of preserving resources, creating an environment we can all live in – for our business and the world. Sustainable care is essential to our ethos as an organization. We take a mindful approach to how we think about our people (employees) and our planet.
