• Develop and implement robust influencer marketing strategies aligned with Beame’s overall marketing objectives. • Identify and engage with influencers who resonate with our target market in the health and beauty sectors. • Forge and maintain valuable relationships with key opinion leaders to amplify our branding efforts. • Collaborate with the creative team to create impactful content that showcases our orthodontic solutions. • Manage influencer campaigns from inception to execution and evaluate performance against key metrics. • Conduct market research to identify trending topics and opportunities for partnership within the influencer community. • Prepare and present detailed reports on campaign outcomes and ROI to stakeholders. • Ensure compliance with industry regulations and guide influencer partners on brand messaging protocols. • Coordinate cross-functional efforts to ensure cohesive and effective marketing initiatives.

• Research and identify creators and influencers aligned with NoGigiddy's audience across TikTok, YouTube, Instagram, and X • Conduct outbound outreach with personalized pitches that actually get responses • Negotiate partnership terms — content deliverables, timelines, and compensation • Manage active influencer relationships and ensure deliverables are met on schedule • Brief creators on campaign goals, messaging, and compliance requirements • Track campaign performance — reach, clicks, conversions, and ROI • Maintain a pipeline of prospective and active creator partnerships

• Manage day-to-day ambassador communications, escalations, and campaign timelines • Attend weekly syncs with the Associate Director, Influencer and serve as the primary point of contact across the program • Review and approve ambassador briefs and content created before distribution • Compile weekly performance snapshots and deliver monthly ambassador performance reports (engagement data, revenue attribution, top performers, program health) • Oversee budget pacing and flag any spend efficiency concerns • Monitor ambassador inboxes • Manage gifting shipments, CRM/database updates, and deliverable trackers • Distribute campaign briefs, creative assets, and product information to active ambassadors • Coordinate ambassador events, virtual community touchpoints, and product drops

• You research, evaluate and prioritize creators (Instagram, TikTok, YouTube) systematically — engagement rate, audience fit, content quality, realistic performance potential — and compile structured shortlists. This is detailed work that helps determine the success of each campaign. • You handle outreach, briefing coordination and ongoing communication with creators — including renegotiation when deliverables don’t match expectations. • You manage active campaigns operationally: content approvals, schedules, deliverables and follow-ups. • You analyze campaign performance (reach, engagement, conversion) and independently present your findings in the weekly performance meeting. • You conduct competitor and market analyses in influencer and performance marketing. • You work closely with the paid performance team, e.g. on using creator content for paid social (whitelisting, Spark Ads). • You contribute your own ideas for campaign formats, creator strategies and performance optimizations — and test them.