RAD Intel

• Own and evolve brand positioning, messaging, and category narrative • Develop and maintain sales enablement materials (decks, one-sheets, case studies) • Partner with sales leadership to strengthen pitch strategy and competitive positioning • Lead industry and event marketing strategy across key tentpole moments • Drive thought leadership across LinkedIn, trade media, and owned channels • Establish lead gen marketing cadence from creation to measurement • Work in partnership with RAD Intel holding company marketing team to align messaging • Ensure brand consistency across all external touchpoints

About Us RAD Amplify is a consumer intelligence and creator matching platform that translates real-time social language into actionable insights. We help brands identify key micro-communities and connect them to the most engaged creators, while delivering full-service activations that drive measurable performance. We are a team of strategists, engineers, operators, and data scientists who value unconventional thinking, speed with purpose, and cross-disciplinary collaboration. We believe understanding language in real time is foundational to smarter technology, more efficient marketing, and better outcomes. About the Role Reporting to the CEO, the Head of Marketing owns RAD Amplify’s market positioning and how we compete and win with brands and agencies. This role sits at the intersection of brand and revenue – defining our narrative and enabling sales to win. This is a strategic, hands-on role for a builder – someone who can define the story, bring it to market across channels, and ensure marketing contributes to growth. Ideal candidates are B2B marketers who combine strong strategic instincts with executional rigor and are comfortable operating in a lean, fast-moving environment. Key Responsibilities - Own and evolve brand positioning, messaging, and category narrative - Develop and maintain sales enablement materials (decks, one-sheets, case studies) - Partner with sales leadership to strengthen pitch strategy and competitive positioning - Lead industry and event marketing strategy across key tentpole moments - Drive thought leadership across LinkedIn, trade media, and owned channels - Establish lead gen marketing cadence from creation to measurement - Work in partnership with RAD Intel holding company marketing team to align messaging - Ensure brand consistency across all external touchpoints About You - 7–12+ years of B2B marketing experience - Background in martech, adtech, AI platforms, media, or related industries - Influencer marketing or creator economy experience preferred - Strong understanding of the agency and brand marketing ecosystem - Self-starter with an entrepreneurial mindset who thrives in high-growth environments - Excellent storytelling and messaging skills - Team player who is a strong communicator and collaborator - Bachelor's degree or equivalent What We Offer - Competitive compensation package (base salary + bonus) - Stock options — be an owner in our fast-growing startup - Flexible and generous time off policy to balance your work and life - Remote-first environment with a strong async culture - Collaborative, high-energy culture where your voice is heard

• Contribute ideas that make our campaigns sharper, clearer, and harder to ignore • Help ideate and create polished assets for upcoming campaigns • Support marketing programs across content, social, email, and web • Coordinate timelines, deliverables, reviews, and approvals • Help manage content and asset organization across CMS, shared drives, and project tools • Help build and maintain a clean, centralized brand asset repository • Assist with publishing workflows, updates, and basic QA across owned channels • Support brand consistency across decks, presentations, and external-facing material • Assist with brand social media ideation and creation

• Lead demand strategy across active capital raises and RAD Intel + portfolio inbound programs • Guide TOFU acquisition for both new investors and new buyers, plus retargeting and lifecycle across both funnels • Set and manage performance expectations across raises and inbound tied to ROAS, pacing, conversion quality, and lead quality • Partner with Investor Relations and brand leaders on segmentation, messaging, and conversion strategy across investor and customer journeys • Lead inbound demand and demo-generation programs for RAD Intel and portfolio companies, from landing pages to conversion flows • Align audiences, messaging, creators, and conversion paths across raise campaigns and brand inbound programs • Guide Meta and Google planning, execution, and optimization across capital raise acquisition and brand/portfolio inbound through agency partners • Lead affiliate and partner demand programs that support both investor acquisition and brand/portfolio lead generation • Lead publisher media strategy and AV negotiations across financial, business, and news outlets to drive both raises and brand inbound • Establish testing frameworks across creative, offers, landing pages, and creator/content inputs, applying learnings across raises and inbound • Coordinate internal contributors, agencies, and affiliates under shared standards across investor and customer demand programs • Establish clear expectations for pacing, reporting, creative testing, and attribution across raises and brand/portfolio inbound • Partner with leadership to evolve the in-house demand function to support both capital raises and portfolio growth over time • Mentor and develop internal demand talent to execute across investor acquisition and brand/portfolio inbound at scale

• Build a book of business though a high level of sales activity and client engagement, calling on brands and agency partners • Deliver timely sales forecasts and active pipeline management • Exceed the annual sales plan and corresponding quarterly targets • Identify relevant buyer needs/asks to pinpoint focus areas and product gaps for new client development as needed • Represent Amplify and travel to/attend industry events as needed, in the interest of growing the prospect and client pool