Role Description
We are seeking an experienced and results-driven Director of Marketing to lead demand generation, marketing operations, public relations, events, and channel partner marketing initiatives while elevating Sangoma's brand and accelerating growth across SMB and mid-market segments.
In this high-impact leadership role, you will lead a talented marketing team and collaborate closely with Sales, Product, Customer Success, and Executive Leadership to drive pipeline growth, increase market awareness, and achieve revenue objectives across direct and partner channels.
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Demand Generation & Growth Marketing:
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Build and execute integrated growth marketing strategies across paid media, email and lifecycle marketing, content marketing, SEO, website optimization, and marketing automation to drive qualified leads, pipeline growth, customer acquisition, and revenue performance.
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Channel Partner Acquisition & Growth:
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Develop and execute partner-led acquisition strategies in collaboration with Sales and Channel leadership, delivering qualified opportunities to partners while supporting customer retention, expansion, and upsell initiatives through Customer Success.
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Marketing Operations & Analytics:
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Oversee marketing technology platforms, lead routing, campaign execution, attribution, and performance measurement.
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Define, monitor, and report on full-funnel KPIs while partnering closely with CRM, Revenue Operations, and Data Analytics teams to optimize marketing effectiveness.
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PR, Communications & Brand Elevation:
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Lead public relations, media outreach, analyst relations, thought leadership, and corporate communications initiatives that strengthen Sangoma's market presence, brand awareness, and industry credibility.
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Partner closely with the Design team to ensure consistent messaging and brand execution.
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Event Management:
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Lead strategy, planning, execution, and measurement for corporate events, partner conferences, trade shows, webinars, customer events, and sponsored industry programs.
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Manage event budgets, vendors, logistics, and cross-functional coordination to ensure successful outcomes.
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Cross-Functional Leadership:
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Build strong partnerships across Sales, Customer Success, Product Management, Engineering, Design, Revenue Operations, and Executive Leadership to align go-to-market strategies and maximize business impact.
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Team Leadership:
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Mentor, coach, and develop a high-performing marketing team.
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Manage external agencies and vendors while fostering a culture of innovation, experimentation, accountability, agility, and continuous improvement.
Qualifications
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6–11+ years of progressive B2B marketing experience, with at least 3–5 years leading and developing high-performing marketing teams.
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Proven success building and executing demand generation programs that drive measurable pipeline growth, customer acquisition, and revenue performance.
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Experience in SaaS, cloud communications, telecommunications, UCaaS, CCaaS, CPaaS, MSP, or related technology industries.
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Strong understanding of channel and partner marketing models, including experience supporting VARs, MSPs, distributors, master agents, technology partners, and reseller ecosystems.
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Demonstrated success developing partner marketing programs, co-branded campaigns, joint go-to-market initiatives, lead-sharing programs, and partner enablement strategies.
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Deep expertise in demand generation, digital marketing, website optimization, marketing operations, lead management, and marketing analytics.
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Experience managing and optimizing marketing budgets across multiple channels with a focus on ROI, attribution, and performance measurement.
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Hands-on experience with marketing and sales technologies such as HubSpot, Salesforce, WordPress, Figma, Jira, and other marketing automation, CRM, and project management platforms.
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Strong analytical mindset with experience leveraging funnel metrics, campaign performance data, and business insights to guide decision-making and growth strategies.
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Exceptional communication and presentation skills, with experience engaging executive leadership, customers, partners, analysts, media, and industry audiences.
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Proven ability to collaborate cross-functionally with Sales, Product Management, Customer Success, Engineering, Revenue Operations, and Executive Leadership teams.
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Experience thriving in fast-paced, agile environments while maintaining brand integrity and a strong customer- and partner-first mindset.
Preferred Qualifications
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Experience marketing Unified Communications, Contact Center, Voice, Telecommunications, Cloud Communications, AI-powered business applications, or related technology solutions.
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Experience supporting both direct sales and channel-led go-to-market motions.
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Familiarity with partner programs, MDF management, partner recruitment initiatives, and channel enablement strategies.
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Experience leading public relations, analyst relations, thought leadership, and corporate communications programs.
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Experience managing corporate events, trade shows, partner conferences, and customer-facing marketing programs.
Benefits
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Extensive Benefit Options (Health, Vision, Dental, Long & Short term Disability) effective after a short waiting period.
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Matching 401K program - 100% match on 4%.
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Employee Stock Purchase Plan after one year of service.
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Flexible Time Off & Company Holidays.
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Entrepreneurial work environment partnered with high growth career opportunities.
